Creative Director Copy

Looking for an experienced Creative Director to join a motivated and hard-working creative team of designers focused on social media campaigns.

Extensive Social Media/Activation experience is needed.

Job Responsibilities:

• Design brand appropriate social content concepts for clients.
• Build content to be used on TikTok, Instagram (reels, stories, posts), YouTube, and other social media channels.
• Develop all types of content – same day, quick turn content, weekly launches, monthly/quarterly concepting, social-first campaigns,
• Collaborate with the organic social media team on client content strategy.
• Help the Social Media department to push boundaries and stay on the bleeding edge of social media creative.
• Assist with the selection of influencers. Direct influencer content for clients.
• Align social content with broader client campaigns that may span multiple channels including paid, earned, and owned.
• Develop strategies for the distribution of client content across paid, owned and earned channels.
• Design and produce creative assets to be used on various paid media channels.
• Research the social media landscape and related digital trends to develop recommendations that best address and leverage industry changes. Develop official agency POV’s on trends and technology.
• Communicate directly with clients, including participation in client review meetings. Present content and creative ideas to clients.
• Assist in the development of strategies and materials for new client presentations.
• Work with other media specialists within the organization to create integrated campaigns.
• Create content for use on agency social channels.

Desired Experience & Skills:

• Demonstrated expertise as a social media creator ideally working with brands or personalities.
• Proven experience in all facets of the creative lifecycle – strategy/planning, ideation, concepting, pitching, production, and launch.
• Solid track record of ideating and producing original, branded content that has driven measurable business results and is culturally relevant.
• Ability to create and edit photos and videos for use on social channels including YouTube.
• Demonstrated experience using and communicating in social networks, blogs, and content.
• A history of developing compelling cross-channel campaigns that utilize social media.
• Experience planning and building content including planning creative production.
• Experience working with directors, producers, filmers, videographers, copywriters, and other creators.
• Strong copywriting skills
• Knowledge and experience with community management tools.
• Advanced knowledge of the capabilities and limitations of social media platforms including, but not limited to, Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, Reputation Management tools, Blogging Platforms, and YouTube & other video platforms.
• Strong MS Excel and PowerPoint skills
• Bachelor’s degree (B.A. or B.S.)
• Strong business acumen.
• Entrepreneurial personality is a must.
• Must be highly collaborative.
• Social Media, Content Strategy, Creative Strategy, Graphic Design, TikTok Marketing, Instagram Marketing

Synergy Interactive