Looking for an experienced Creative Director to join a motivated and hard-working creative team of designers focused on social media campaigns.
Extensive Social Media/Activation experience is needed.
Job Responsibilities:
- Design brand appropriate social content concepts for clients.
- Build content to be used on TikTok, Instagram (reels, stories, posts), YouTube, and other social media channels.
- Develop all types of content – same day, quick turn content, weekly launches, monthly/quarterly concepting, social-first campaigns,
- Collaborate with the organic social media team on client content strategy.
- Help the Social Media department to push boundaries and stay on the bleeding edge of social media creative.
- Assist with the selection of influencers. Direct influencer content for clients.
- Align social content with broader client campaigns that may span multiple channels including paid, earned, and owned.
- Develop strategies for the distribution of client content across paid, owned and earned channels.
- Design and produce creative assets to be used on various paid media channels.
- Research the social media landscape and related digital trends to develop recommendations that best address and leverage industry changes. Develop official agency POV’s on trends and technology.
- Communicate directly with clients, including participation in client review meetings. Present content and creative ideas to clients.
- Assist in the development of strategies and materials for new client presentations.
- Work with other media specialists within the organization to create integrated campaigns.
- Create content for use on agency social channels.
Desired Experience & Skills:
- Demonstrated expertise as a social media creator ideally working with brands or personalities.
- Proven experience in all facets of the creative lifecycle – strategy/planning, ideation, concepting, pitching, production, and launch.
- Solid track record of ideating and producing original, branded content that has driven measurable business results and is culturally relevant.
- Ability to create and edit photos and videos for use on social channels including YouTube.
- Demonstrated experience using and communicating in social networks, blogs, and content.
- A history of developing compelling cross-channel campaigns that utilize social media.
- Experience planning and building content including planning creative production.
- Experience working with directors, producers, filmers, videographers, copywriters, and other creators.
- Strong copywriting skills
- Knowledge and experience with community management tools.
- Advanced knowledge of the capabilities and limitations of social media platforms including, but not limited to, Facebook, Instagram, Twitter, TikTok, Pinterest, LinkedIn, Snapchat, Reputation Management tools, Blogging Platforms, and YouTube & other video platforms.
- Strong MS Excel and PowerPoint skills
- Bachelor’s degree (B.A. or B.S.)
- Strong business acumen.
- Entrepreneurial personality is a must.
- Must be highly collaborative.
- Social Media, Content Strategy, Creative Strategy, Graphic Design, TikTok Marketing, Instagram Marketing
Synergy Interactive
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