Job Title: Social Media Manager
Reports to: Director of Social Media
Job Location: Los Angeles, CA – Hybrid (must be a CA resident to come into the office as needed)
Job Class: Exempt
About SHEIN
SHEIN Distribution Corporation distributes SHEIN’s products in the U.S. Founded in 2012, SHEIN is a leading global online retailer with operations in Guangzhou, Singapore and Los Angeles, along with other key markets. SHEIN reaches consumers across more than 150 countries and regions around the world. We place a premium on choice, delivering more than 6,000 new fashion, beauty and lifestyle products daily with more than 600,000 items available. Our mission is to help people express their individuality through the latest trends that are accessible and affordable. To learn more about SHEIN, follow us @us.shein.com,sheingroup.com, Instagram.com/sheinofficial, Instagram.com/shein_us, youtube.com/shein.
Position Summary
We are looking for a highly organized, self-directed, creative Social Media Manager who has significant experience working for highly visible brands, and the ability to manage and execute performance marketing programs across a variety of social media channels (e.g. Facebook, Twitter, Instagram, YouTube, Snap and TikTok).
You will have a creative eye and impeccable attention to detail for identifying and creating engaging social-first content programming. The ideal candidate will have proven experience using social media to build brands, generate organic engagement, grow communities, and drive customer advocacy and awareness. You will implement mechanisms and measurement that identify opportunities to engage audiences and leverage new and existing social media channels. At a strategic level, you will drive the development of a strategy and social media experimentation plans to acquire new fans as well as connect with our followers more effectively. At a tactical level, you will help to drive the social team’s campaign calendar, program documentation, create social-native content that will be distributed to millions across our brand handles, identify performance metrics to drive innovation across teams, develop a pipeline of new content ideation, as well as provide regular performance reporting to all levels of the business.
The ideal candidate will be experienced at navigating a fast-paced environment and have proven experience planning and executing campaigns across multiple channels and interacting with large cross-functional teams. You will work closely with other social media managers as well as business stakeholders across editorial, marketing, video, events, sales, product and PR.
Responsibilities:
- Define, execute, track and report well-structured brand social content strategies and audience growth tactics
- Develop a clear framework to drive social content optimization both on and off SHEIN channels.
- Collaboration with key stakeholders to ideate, strategize and execute brand social campaign plans — ranging from social content ideation, partnership integration and sharing social customer insights
- Work in partnership with Social, Creative and Influencer teams to develop best-in-class social content.
- Partner with the wider Social team to progress and sharpen the SHEIN brand voice across all social channels.
- Has in-depth Crisis Management and Community Engagement Experience.
- Comfortable capturing content at events with influencers and has an eye for content capture.
- Ability to take the lead and manage a team.
- Strong Copywriting skills and content creation ability.
- Manage day-to-day operations and partner relationships, fielding and prioritizing incoming requests on behalf of the brand social team.
- Communicate regularly with internal stakeholders and teams to develop, apply and scale social learnings across the organization.
- Bring new, creative social marketing ideas to the table to test and learn and drive innovation across the SHEIN Brand
Skills and Qualifications:
- 6+ years of professional non-internship marketing experience
- 6+ years of progressive responsibility in social media marketing, social audience development, digital marketing
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to measure impact and determine improvements
- Crisis Management and Community Engagement Experience are a must.
- Comfortable capturing content at events with influencers and have an eye for content capture.
- Ability to take the lead and manage a team.
- Strong copywriting skills and content creation ability
- Experience using Microsoft Excel to manipulate and analyze data
- Experience presenting metrics and progress to goal to senior leadership
- Passion and subject matter expertise for Fashion
- Experience in social marketing operations including tools like Sprinklr or native social channel management tools
- Excellent oral and written communication skills and an ability to influence others
- Ability to partner cross-functionally and work with a wide range of stakeholders
- Proven track record of delivering high quality social media campaigns in very dynamic environments
SHEIN Distribution, is an equal opportunity employer committed to a diverse workplace environment.
Pay: $72,500.00 min – $110,500.00 max annually
SHEIN Distribution Corporation
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