Associate Director, Custom Research

Marketing Fandom

Fandom is every brand’s superpower. It’s about the passion and emotional connections people have for the products, entertainment, and sports they love. Some fans spend every waking hour engaging with and talking about the focus of their fandom. Others display fandom in more subtle ways. No matter what types of fans you attract, you need to acknowledge, understand, and nurture them.

Our proprietary research platform fuses billions of datapoints and millions of consumer surveys to get to the heart of what fans think, feel, and behave. Combined, this helps clients identify and engage the fans who matter most to them.

We are a truly full-service agency, we are creating the most tech and data-forward research business on the planet, where primary research, AI, and big data work together to solve complex marketing, content, and product development challenges.

Our team of Custom Researchers dive deep into the heads of fans to understand how they think and feel about a wide range of products and services, from CPG and QSR to Automotive, Technology, and Sports and Entertainment. We transform this knowledge into insights to shape our clients’ marketing strategies, refine advertising and content, and fuel new product innovations. The Big Difference is that we are a team of psychologists, cultural anthropologists, strategists, and data junkies with a rich research toolkit aimed at addressing the unique challenges facing brands and entertainment businesses today.

The Custom team uses their Research Superpowers to identify core fans, understand connections, an define ways to engage.

https://marketcast.com/custom-research/

#FandomIsOurJam

We’re Looking For

• At least 5 years’ experience in custom quantitative research
• Proven strength in all areas of quant practice from survey design to data analysis, able to tell the story with actionable outcomes. We’d expect you to be great in all aspects of questionnaire design, analysis planning, and reporting/story telling.
• Someone who is passionate about movies and series – we work with the biggest entertainment clients in the world! – and experience to back that up.
• Someone who is comfortable and confident thinking strategically, articulating and guiding others in uncovering consumer insights, and translating them into actionable outcomes for our entertainment clients.
• Comfort with owning the day-to-day management of multiple projects simultaneously, developing and managing project workplans and ensuring timely completion of tasks within project deadlines.
• Ability to manage project team members (including direct reports), assigning roles and responsibilities, monitoring work progress, and providing guidance where needed.
• Experience with mentoring junior team members, including goal setting, skills tutorials, side by side writing, project management, etc.
• Clear communication skills: you’ll need to be transparent and proactive in keeping internal and external stakeholders abreast of project progress.
• Professional maturity in surfacing any issues (e.g., moving quickly, with solutions) and recognizing when to escalate situations or ask for help.

It’ll Be Helpful If You Have

• Custom / ad hoc research specifically in the Media and Entertainment space – though we’re open to folks with experience in other categories, as long as you’re ready to jump into Media and Entertainment with both feet!
• Experience with hybrid qualitative-quantitative research and ability to effectively integrate the two in reporting; if you’re a hybrid and can handle both disciplines equally well, all the better!
• Minimum Bachelor’s degree in the Social Sciences, Economics, Marketing, Statistics, or related fields.

Benefits And Perks

• Medical, Dental, Vision
• 401(k) Company Match
• Freedom Leave
• Health & Wellness Events & Benefits
• Professional & Personal Growth & Learning Opportunities
• And, more

Our Purpose

Fandom connects people with shared passions and builds communities around them. It offers them space to express their joy and love, whether that’s for superheroes, sports teams, or even small batch whiskeys. At MarketCast, we believe in the power of fandom. It’s as important for brands as it is for action heroes and we do fandom research, data science and analytics better than anyone on the planet. This obsessive focus on fans helps the world’s top creators, media platforms, and sports leagues transform followers into fanatics and investments into impact.

Our Core Values

Curiosity Makes Us Tick

Our love of learning manifests in everything we do – from the surveys we field and the datasets we analyze to the technology we develop. Where others pause, we push forward, uncovering hidden meaning and answers. Always learning, always looking for more.

We Celebrate Wins

Whether its wowing clients with research or solving everyday challenges, we pause to honor great work and everyone who plays a role in it. We acknowledge and recognize great work and hustle that helps deliver the very best outcomes.

Trust is Always Trending

Trust means everything to us. It’s lending a hand when deadlines loom, always delivering on the promises we make, and calling out behavior that harms our culture. And our client’s trust is what makes all this possible, something we never take for granted.

We Roll with Change

We embrace change as an opportunity to learn, grow, and further develop. We do this by challenging our biases and rethinking how things have always been done in the past. This fresh, open-minded approach keeps us agile, innovating, and adapting in the face of uncertainty.

Diversity is Our Superpower

Our differences make us stronger. As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. Understanding people, opinions and life experiences fuels our insights and deepens our perspectives.

At MarketCast, we don’t just accept difference – we embrace it, support it, and thrive on it for the benefit of our global culture and success. MarketCast is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know. Check us out: www.marketcast.com

Per the pay transparency law, the hiring range for this position is $95,000 to $120,000. As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, skill set, and any other factors MarketCast considers relevant to the hiring decision. In addition to your salary, MarketCast believes in providing a competitive total rewards package for its employees. MarketCast offers employees a holistic and wide array of benefits such as subsidized medical, dental and vision, free access to the HealthJoy, Everyday Inclusion, Peloton, and Calm Apps, 401K match from day one, “freedom time off”, career and personal growth outlets, and a robust health & wellness program. All benefits are subject to eligibility requirements and the terms of our official plan may be modified or amended from time to time.

CCPA NOTICE: In accordance with the California Consumer Privacy Act, please note that we collect some or all the below categories of personal information from you as part of the application process and use it for the purposes indicated. Category of Personal Information: 1. Name, Contact Information (phone, email, address) Purpose: To be able to contact you 2. Information on work history and education Purpose: To be able to assess qualifications for the role 3. Race/ethnicity information (optional) Purpose: To comply with governmental reporting obligations 4. Veteran and military Status (optional) Purpose: to comply with governmental reporting obligation.

Compensation: From $95,000.00 to $120,000.00 per year
MarketCast