Our client is looking for a VP, Account Director to join their team who would be working on a financial client.
· Client and Account Management
o Lead the account planning and supervision for major accounts with specialized expertise in the category; serve as a strategic liaison to clients, account team and agency management; lead client meetings and planning sessions; lead internal account team strategy sessions and the corresponding development, planning and execution of client media strategies
o Proactively generate winning ideas and opportunities to support client objectives and stories; anticipate client needs and prepare in advance, troubleshooting clients’ problems as they arise; ensure that all accounts are strategically on target with clients’ business objectives
o Maintain a thorough understanding of clients’ businesses and industries; actively follow and understand emerging issues, trends and news impacting your clients’ business, and proactively advise the team and client regarding how best to leverage or address these developments; entertain clients appropriately to cement relationships and better understand their business, strategy and goals
o Moderate media interviews; lead media training for clients; initiate implementation of media events such as press conferences, briefings and media tours; serve as the senior on-site agency contact for clients’ events
o Continue to generate client thought leadership opportunities; maintain existing relationships with high-level media, journalists and influencers
· Team Leadership:
o Oversee the management and tracking of staff allocation and account financials (budget allocation and control, time sheets, client billing, supplier invoicing and purchase orders); work with finance team to ensure client budgets are comprehensive, actual costs are monitored and approved, and billed account receivables are collected in a timely manner
o Manage, provide mentorship, and delegate to junior staff on a day-to-day basis (Account Directors and below); ensure that the team continues to drive results for clients
o Manage up to account and practice leads regarding progress on deliverables, media outreach processes, and actively offer solutions to pivot where needed or enhance the project
· Business Development:
o Work closely with senior leadership across the global tech team on new business proposal development
o Deliver new business presentations as part of the global tech team
o Actively seek new business revenue streams with existing clients
o Help train junior team members to get their new business presentation skills up to speed
What You Have to Have (Education and Experience Requirements):
· 10+ years of experience serving in a full-time role either in a public relations agency or the communications department of a company in a relevant industry
· Deep expertise working with and a passion for financial services brands
· Superior oral and written communication skills; advanced proofreading and editing ability
· Demonstrable record of contributing to winning new business, including the cultivation of strong client relationships
· Demonstrated proficiency and affinity for digital tools and platforms
· Experience supervising and providing guidance to junior staffers; strong team building and mentorship aptitude; effectively develops and retains staff; reinforce the importance and value of each team member’s contributions
· Proven track record for providing and selling in highly strategic counsel/recommendations to clients; ability to handle crisis response and issues management
· Exposure to large-scale industry events and helping tech brands differentiate
· Ability to travel as necessary contingent on client and new business needs (requirements vary)
· Creative skills and passion for moving the needle for clients is a must
· Analyst relations and investor relations experience preferred but not mandatory
Synergy Interactive
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