The Director of Digital Strategy & Content is a member of truth’s Marketing Department, a 20-member team which directs all marketing initiatives for the organization’s highly awarded and evolving national youth brand, truth. As a leader on the Youth Experience team, this individual will have a strong digital marketing background and a passion for driving an effective end-to-end digital experience that fosters engagement with truth.
The truth marketing team is driven by our mission to motivate young people to live a healthy life free from addiction to nicotine. The Director of Digital Content will play a key role in this work by shaping and implementing strategies to meet organizational objectives across organic social media, web and CRM. They will have experience developing audience and content strategies that drive conversation and engagement across these tactics. And they will have experience in community management designed to build awareness, brand equity and capture insights.
As someone who gets the big picture, this individual is proactive and always ahead of the game, ensuring that all content requirements are well-defined and aligned with brand. The ideal candidate will be an enthusiastic collaborator and an assertive problem solver. The Director of Digital Content will be responsible for managing a team of one to two people and will report into the Vice President of Digital Engagement. Experience with Salesforce or Drupal is a plus.
What We’re All About
We are an award-winning nonprofit organization dedicated to primarily addressing vape use, a current youth epidemic. We are building a team of smart, creative and passionate professionals who represent diverse backgrounds and disciplines to help us speak, seek and spread the truth about vaping and tobacco.
We are not anti-vaper, but we are anti-sidelines when it comes to the fight against smoking and vaping. If you haven’t already, check us out at
The Day-to-day Stuff
- Partner with the VP of Digital Engagement to plan and implement the digital marketing strategy for truth owned and operated eco-system including truth organic social media, thetruth.com, CRM, and social media.
- Ensure the efficiency and optimization of the ecosystem; working closely with the analytics team to review reporting and insights
- Manage organic social strategies across platforms including:
- Community management. Increase brand awareness among our target audience. Build one-on-one and one-to-many relationships between audience members and our brand. Learn about what our target wants, expects, and needs in terms of content, products, services, and support. Determine a process for social listening and engage agencies as appropriate. Oversee community manager.
- Creation of content calendars and creative briefs
- Drive truth campaign CRM tactics inclusive of audience and content strategy and management of vendor implementation
- Email campaigns implemented in Salesforce Pardot
- SMS campaigns implemented in Mobile Commons
- Oversee thetruth.com content strategy and content development
- Develop annual content plan inclusive of site personalization and testing opportunities
- Manage digital agency and maintenance of site
- Partner with in-house creative team and cross-functional leaders on the content and production via Drupal CMS
- Use SEO tactics to maximize search rankings, optimize content, and maintain site standards.
- Develop strong relationships with in-house creative team, agency and vendor partners; manage their deliverables and work processes on a day-to-day basis, providing direction and feedback on strategy, positioning, messaging and creative.
Qualifications
The ideal candidate must have a bachelor’s degree with a minimum of 8 years of digital marketing experience:
- At an agency or brand
- Across organic social media, web and CRM
- In building audience communities to grow awareness and equity
- In audience and content strategies that drive conversation and engagement.
Outstanding attention to detail and commitment to excellence. Strong project management experience is a plus. Proactive, creative, optimistic and fired up by new challenges. The individual must have the ability to work independently and efficiently to manage projects through their entire life cycle, in collaboration with internal and external team members; comfortable in a fast-paced, dynamic, demanding and culturally casual environment; high-energy, professional and able to manage multiple tasks simultaneously.
Compensation Package
Salary is competitive based on experience with EXCELLENT benefits.
At Truth Initiative, the health and safety of our employees are of the utmost importance. As such, Truth Initiative has implemented a mandatory COVID vaccination policy for all employees who will work at our physical location, attend any of our in-person events or travel on behalf of Truth Initiative. It is expected that all staff are fully vaccinated. Staff unable to be vaccinated because of a medical or religious reason, may request an accommodation to Human Resources.
Interested Applicants Should Submit Their Resume To
OR
Human Resources
Attn: Director of Digital Strategy & Content
900 G Street, NW
Fourth Floor
Washington, DC 20001
Fax: 202.204.5214
No telephone calls please.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status or disability.
Truth Initiative
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