Marketing Director

Overview

We are looking for a Director of Marketing to join our team at Bluechew. This position will work directly for the Chief Marketing Officer to create and execute the Company’s overall marketing strategy by bringing new and creative ideas to the table. Eligible candidates must reside in Austin or Chicago, as this is an office-based position.

The ideal candidate will have a track record of analyzing and identifying opportunities to optimize customer acquisition and retention strategies. This person must demonstrate a deep interest in understanding our customers, leveraging research and data analysis, and drawing actionable insights to help scale our acquisition and retention KPIs.

If you have an entrepreneurial mindset and are willing to be responsive outside of the 9-5 setting, come join our passionate team and be part of an opportunity to make a meaningful impact in patient health through telemedicine and pharmacy.

Responsibilities and Duties

· Work with the CEO & CMO to execute all aspects of the Company’s marketing strategy, including the development of the strategy and concepts, creating content, and leveraging multiple marketing platforms, including social, influencer, affiliate/paid search, and digital

· Responsible for working with and managing outside agencies or influencers that the Company engages with in order to launch a marketing strategy; hold them accountable to KPIs and consistent improvements to our strategy

· Conduct and analyze marketing research, and use the findings to develop and implement the company’s overall marketing strategy. Work to analyze and optimize patient onboarding funnels to reduce cost for acquisition or scale patient acquisitions

· Formulate and execute the company’s marketing strategy across Google, Facebook, Instagram & any other viable platforms

· Regularly review and analyze the success of the company’s marketing strategy through the use of data analytics, and report out on the insights gained and make necessary adjustments to drive the continued success of the company’s marketing program and site traffic

· Manage and be responsible for the company’s marketing spend, and report on ROI metrics

Qualifications

· Master’s Degree (MBA) preferred, BA required

· Must have a passion for data analysis

· Must be highly analytical

· Minimum of 7- 10 years of marketing experience; experience working within a marketing agency is highly preferred with evidence of data driven customer/patient acquisition expertise

· Experience working with Creators/Influencers on social platforms a plus

· Experience with Google AdWords or other forms of paid search marketing

· Excellent interpersonal communication skills

· Self-motivated leader with prideful work ethic

· Highly organized and detail-oriented

· Strong written and verbal communication skills

· Ability to prioritize tasks and problem solve

BlueChew