The Intrepid Museum is currently seeking a Senior Marketing Manager. The Senior Marketing Manager is responsible for developing and executing omnichannel marketing strategies that increase Museum visitation, ticket sales, group sales, memberships and other earned revenue streams. The Manager will design and implement media plans that effectively reach target audiences and strengthen the Museum’s brand through digital and traditional channels. The Director will also plan, develop and implement additional marketing initiatives and promotions that support the Museum.
Responsibilities include but are not limited to:
Marketing Strategy, Planning and Execution
• Develop and execute marketing strategies and tactics, in the form of multi-year, annual and seasonal integrated 360-degree marketing plans, including media planning and placement with the goals of increasing visitation and related revenues, while supporting audience development goals museum-wide;
• Administer advertising/marketing initiatives while maintaining and expanding the brand exposure of the organization.
• Organize complex cross-functional groups and meetings to ensure alignment, clear communication, seamless integration and timely execution of deliverables in support of Marketing objectives;
• Write integrated marketing briefs for internal and agency use;
• Develop and maintain dynamic audiences’ framework; set audience-specific goals for each marketing effort and ensure marketing strategies and media plans best support intended outcomes;
• Coordinate efforts across paid/owned/earned channels in development, maintenance and implementation of single integrated marketing calendar;
• Ensure paid media plans most effectively allocate spend to drive ROI, leverage owned channels and amplify earned media in support of KPls;
• Oversee institutional email marketing strategy that addresses business and communications objectives;
• In conjunction with the Museum’s digital agency, develop paid search strategies, ensuring alignment with the Museum’s SEO efforts;
• Oversee development, production and trafficking of all online, print and outdoor advertising executions in collaboration with the Museum’s creative team,
• Create marketing engagement programs and partnerships that support revenue targets and drive measurable outcomes.
• Establish strong relationships with key and relevant stakeholders throughout the organization (Digital, Creative, Communications, Curatorial, Sponsorship, etc.) to inform on-going planning and alignment
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs and to insure consistent branding and message.
• Performs other duties as required by management.
Consumer Insights
• Continually leverage key insights from audience research to develop and refine integrated marketing strategies;
• Researches and develops new business partnerships and cross-promotional opportunities, submitting marketing, media and program proposals and insuring execution of plans on-time and on budget.
• Plans and conducts market research and reviews analysis of marketing surveys to identify and recommend opportunities for marketing and advertising.
• Stay informed of key marketing trends and issues and competitive activity to drive overall sales
Budgeting and Reporting
• Works closely with the VP in the develop of overall Marketing budget
• Provides analysis, and regular status reports on marketing, media and promotional programs that include ROI and any strategy and tactics to increase effectiveness
• Provides recommendations for the marketing and advertising budgets of key revenue driving departments
• Pulls and distributes discount reports from the Museum’s ticketing system
• Creates purchase orders and submits relevant invoices related to advertising and marketing initiatives
The ideal candidate will have a Bachelor’s Degree in Marketing or a related field with 10+ years of relevant marketing experience. Proven track record of running successful media campaigns (full-funnel). Ability to define and manage marketing budgets. Proficiency managing external relationships and agencies with excellent communication, presentation, and organization skills. Ability to test and learn local promotions and grassroots community outreach a plus. A good balance of creativity and analytic skills required. 5-8 years of experience with marketing strategy and/or media planning in an internal role or at an agency is a plus, including expertise across digital and social platforms. Expertise in evolving Marketing best practices, with an emphasis on digital marketing and marketing analytics. Ability to write reports, business correspondence, and marketing materials. Ability to effectively present information and respond to questions from groups of managers, customers, and vendors. Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to work weekends, holidays, and evenings as necessary.
We offer a competitive salary and the opportunity to be a part of a very rewarding time in the Museum’s history!
Intrepid realizes that it is rare an applicant meets 100% of the qualifications for a given role. If much of this job description describes you, then we encouraged you to apply.
Intrepid Sea, Air & Space Museum
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