The Intrepid Museum is currently seeking a Senior Marketing Manager. The Senior Marketing Manager is responsible for developing and executing omnichannel marketing strategies that increase Museum visitation, ticket sales, group sales, memberships and other earned revenue streams. The Manager will design and implement media plans that effectively reach target audiences and strengthen the Museum’s brand through digital and traditional channels. The Director will also plan, develop and implement additional marketing initiatives and promotions that support the Museum.
Responsibilities include but are not limited to:
Marketing Strategy, Planning and Execution
• Develop and execute marketing strategies and tactics, in the form of multi-year, annual and seasonal integrated 360-degree marketing plans, including media planning and placement with the goals of increasing visitation and related revenues, while supporting audience development goals museum-wide;
• Administer advertising/marketing initiatives while maintaining and expanding the brand exposure of the organization.
• Organize complex cross-functional groups and meetings to ensure alignment, clear communication, seamless integration and timely execution of deliverables in support of Marketing objectives;
• Write integrated marketing briefs for internal and agency use;
• Develop and maintain dynamic audiences’ framework; set audience-specific goals for each marketing effort and ensure marketing strategies and media plans best support intended outcomes;
• Coordinate efforts across paid/owned/earned channels in development, maintenance and implementation of single integrated marketing calendar;
• Ensure paid media plans most effectively allocate spend to drive ROI, leverage owned channels and amplify earned media in support of KPls;
• Oversee institutional email marketing strategy that addresses business and communications objectives;
• In conjunction with the Museum’s digital agency, develop paid search strategies, ensuring alignment with the Museum’s SEO efforts;
• Oversee development, production and trafficking of all online, print and outdoor advertising executions in collaboration with the Museum’s creative team,
• Create marketing engagement programs and partnerships that support revenue targets and drive measurable outcomes.
• Establish strong relationships with key and relevant stakeholders throughout the organization (Digital, Creative, Communications, Curatorial, Sponsorship, etc.) to inform on-going planning and alignment
• Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs and to insure consistent branding and message.
• Performs other duties as required by management.
Consumer Insights
• Continually leverage key insights from audience research to develop and refine integrated marketing strategies;
• Researches and develops new business partnerships and cross-promotional opportunities, submitting marketing, media and program proposals and insuring execution of plans on-time and on budget.
• Plans and conducts market research and reviews analysis of marketing surveys to identify and recommend opportunities for marketing and advertising.
• Stay informed of key marketing trends and issues and competitive activity to drive overall sales
Budgeting and Reporting
• Works closely with the VP in the develop of overall Marketing budget
• Provides analysis, and regular status reports on marketing, media and promotional programs that include ROI and any strategy and tactics to increase effectiveness
• Provides recommendations for the marketing and advertising budgets of key revenue driving departments
• Pulls and distributes discount reports from the Museum’s ticketing system
• Creates purchase orders and submits relevant invoices related to advertising and marketing initiatives
The ideal candidate will have a Bachelor’s Degree in Marketing or a related field with 10+ years of relevant marketing experience. Proven track record of running successful media campaigns (full-funnel). Ability to define and manage marketing budgets. Proficiency managing external relationships and agencies with excellent communication, presentation, and organization skills. Ability to test and learn local promotions and grassroots community outreach a plus. A good balance of creativity and analytic skills required. 5-8 years of experience with marketing strategy and/or media planning in an internal role or at an agency is a plus, including expertise across digital and social platforms. Expertise in evolving Marketing best practices, with an emphasis on digital marketing and marketing analytics. Ability to write reports, business correspondence, and marketing materials. Ability to effectively present information and respond to questions from groups of managers, customers, and vendors. Ability to calculate figures and amounts such as discounts, interest, commissions, and percentages. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to work weekends, holidays, and evenings as necessary.
We offer a competitive salary and the opportunity to be a part of a very rewarding time in the Museum’s history!
Intrepid realizes that it is rare an applicant meets 100% of the qualifications for a given role. If much of this job description describes you, then we encouraged you to apply.
Intrepid Sea, Air & Space Museum
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The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
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- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
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- Support with reporting and tracking maintenance and repairs of production equipment.
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- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
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KNOWLEDGE, SKILLS, AND ABILITY:
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- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
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