Northern Tool + Equipment is family-owned retailer. We are currently seeking a talented Senior Manager, Brand + Creative who wishes to share their resourcefulness, ideas, and expertise to build lasting relationships by providing the right solution to our customers. We are a growing company with plans to expand into new markets and looking to build our team with great leaders who are focused on developing and supporting their team to success.
PRIMARY OBJECTIVE OF POSITION:
To own and execute brand voice and expression for customers and employees by bringing our brands to life by creating an emotional connection to Northern Tool through all touchpoints and channels. Leads, mentors, and builds internal design team to elevate brand for future.
MAJOR AREAS OF ACCOUNTABILITY:
1. Drives creation and implementation of the Northern Tool Brand across all channels and touchpoints.
2. Creates, shapes, and brings to life a brand that inspires customers (current + prospects) and employees, creates emotional engagement and drives loyalty.
3. Leads the generation of exceptional content across all customer channels and media types including but not limited to digital, HTML, print, billboards, and TV.
4. Owns brand compliance across the organization by ensuring all branding elements remain consistent and aligned with established brand standards.
5. Partners and leverages outside brand experts (consultants, freelancers, and agency) to tell the brand story and create a framework and assets that internal teams can be inspired by and execute from.
6. Guides leaders that provide creative vision for new marketing initiatives that translate to specific action for the creative team to execute against.
7. Establishes, cultivates, and maintains the positive tone and personality of the department. Improves employee engagement by maximizing talents and putting people in positions to be stretched, grow and win.
8. Mentors’ department leaders and senior level team members to help them grow so they can impact, influence, and inspire the team to do their best work and create an unforgettable brand.
9. Mentors’ entire teams and influences other teams to put the customer first and push the brand forward, excelling and at the brand level of our competitions of better
10. Leverages and optimizes production and department budgets to achieve maximum efficiency.
11. Leads or guides channel specific creative development of all private label brands and branded services by bringing products to market through effective print, signage, packaging, photography, video, radio, email, and website presentations.
12. Charts competitive and outside category brand creativity to apply learning and best practices to our brand & category
13. Partners with Marketing and Merchandising to increase awareness, consideration, customer traffic, conversion, AOV and customer loyalty to achieve company EBITA goal.
14. Develops and maintains collaborative relationships with key leaders across the organization including Retail Operations, Merchandising, IT, HR, Manufacturing and Marketing.
15. Keeps supervisor informed of important developments, potential problems, and related information necessary for effective management. Coordinates and communicates plans and activities with others, as appropriate to ensure a coordinated work effort and team approach.
16. Performs related work as apparent or assigned.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s Degree in Fine Arts, Graphic Design, Interactive Design, or related field.
- At least 10 years of experience as a Sr level Art Director or Copywriter
- At least 5 years of experience managing teams in a creative services or advertising environment
- UI and UX experience managing digital teams on web and app and digital promotions and campaigns
- Mac designer who possesses exceptional and thorough knowledge of all industry standard design software applications such as, but not limited to, Adobe Creative Suite Indesign, Illustrator, Photoshop etc.…) and Microsoft Office applications.
- Ability to communicate effectively, both orally and in writing, with a wide variety of customers, employees, and others.
- Strong organizational skills.
- Strong creative thinking with the ability to retain details.
- Ability to prioritize and multi-task.
- Ability to keep multiple projects on schedule simultaneously.
- Exceptional problem-solving ability. Strong brand development and conceptual design skills.
- Ability to define and establish processes and procedures for efficient operation and execution of creative projects.
- Demonstrates Northern Tool + Equipment’s 12 Core Competencies.
At Northern Tool & Equipment We Offer:
- A fast-growing nationwide brand – over 121 locations in 22 states.
- Competitive wages.
- Clean and organized work environment.
- A defined training program to support your success.
- Competitive benefits package: health, retirement, employee assistance and more!
- Generous employee discount at all of the Kotula family of companies – Northern Tool & Equipment, Tractorseats.com, Great Northern Equipment.
Northern Tool + Equipment
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