Senior Producer, Experiential Production

Company Description

Dentsu Creative, is a global creative agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which Dentsu Creative was founded is that our people matter – to the work we do and the environment we’ve built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit Dentsu Creative for more information.

Job Description

The Senior Producer will be responsible for supporting the VP of Experiential Production in helping to lead internal producers and external suppliers on several simultaneous projects. This position will manage/support key client projects, with a ranging scope size, from production brief to implementation. These responsibilities include managing, monitoring, and maintaining the project scope, task timeline, operating budget, required staff/resources, and overall quality of the resulting deliverable. The Senior Producer supports external client relationships and is responsible for overall experiential production satisfaction, quality of service provided by the extended production team, partners or vendors delivering on-time, on-budget completion of agency services. The Senior Producer must be able to sustain relationships with clients and serve as the client’s production marketing partner.

The Senior Producer position serves as an internal Experiential Production team leader and will operate production projects independently but also supervise a team of program managers, project coordinators and production specialists responsible for executional excellence in all client activation and/or event activities. Continue to work with the existing experiential production team to further support an excellence in production performance culture in the department with clear accountabilities and metrics that allow continuous improvement and development. The role provides complete management of all onsite client project needs and is a hands’ on position whenever onsite. Responsible for executing client deliverables based on a written project-specific scope of work (SOW), budget, supplier contracts, venue research and coordination work as well as collaboration with each client/program lead to manage and track project P&L, as well as to deploy necessary production talent on projects.

This position requires a solid background of event production experience in the spirits, beer or wine industry.

Primary Responsibilities

Client Communication and Relationship BuildingUtilizes excellent communication skills to build strong client relationships and deliver all elements of program elements with excellence

• Interfaces at the mid-tier and production executive level, developing and maintaining client relationships; assists in providing long-term perspective for brand and business growth
• Establishes himself/herself as a trusted strategic production business partner to the client
• Demonstrates a thorough understanding and a passion for their client’s industry/business
• Establishes a strong “seat at the table” with the client identifying and seeing through new opportunities
• Works with the VP of Experiential Production to ensure that programs & projects are staffed appropriately
• Ensure the use of “best practices” and effective processes across the agency
• Embodies and reflects agency’s performance-based culture and continues the appropriate leadership tone for team
• Works effectively with cross-functional teams (e.g., creative, innovation, client service ) to develop strategic production and tactical programming

Communication

• Develops and maintains appropriate levels of communication with the clients, team and senior management
• Ensures that internal communication with immediate team and extended teams (creative, HR, accounting, innovation, vendors suppliers, partners, etc) are clear, concise, effective and timely
• Manages team interaction and develops partnerships with key stakeholders in accordance with brand and company objectives

Cross-Functional Leadership

• Collaborates with agency and in-house client resources and teams – to develop strategic, creative and effective programs
• Agency: Account, Strategy & Planning, Digital and Creative
• Client: Marketing, Sales, Digital and Operations
• Works with direct reports to effectively fulfill on all aspects of client’s business
• Actively participates in brainstorming and idea generation sessions and develops actionable operations plan against identified opportunities

Team Development

• In collaboration with the VP of Experiential Production developed department staff plan, manages the project staff plan to ensure proper balance between client work load and agency financial requirements
• Identifies talent potential and through mentorship, develops program managers, PA’s and motivates team
• Accountable for timely, thorough and effective performance review

Executional Excellence

• Ensures execution of all programs at quality levels that consistently exceed client expectations
• Delivers programs that are on strategy, on time and on budget
• A consistent, measured leader whenever onsite from install, activation and strike including all troubleshooting and issue escalations.
• Procurement of permits, civic documents, structural engineering docs, insurance COI’s, flame certs and other documents needed for a successful event
• Coordination with additional local market experiential producers to ensure smooth activation excellence.
• Working knowledge of the clients existing inventory, inventory management system and related warehouse partners / assets.

Financial Management

• Drives annual Scope of Work process as well as individual Project Scopes
• Proactively manages and forecasts budgets and revenue streams
• Oversees client & program budgets including creating, tracking, billing, reporting and client approvals
• Provides financial input for ROI analyses on past programs and on program elements for future development
• Directs the management of invoices and receivables in accordance with agency policies
• Adheres to agency and client financial reporting and contractual processes

Creative Management

• Responsible for production feasibility vetting of the project creative and supervises all aspects of creative development process from brain storm, idea generation through execution
• Partners with agencies/ clients to ensure innovative, integrated development of consumer insights, trends and knowledge of “what works”

Reporting And Analysis

• Establishes KPIs and/or other appropriate metrics for every program at outset of planning
• Supports the program/project review debriefings – analyzes and evaluates individual program results
• Identifies organic new business opportunities among existing clients, especially as it relates to an integrated approach, and leads appropriate agency approach/response
• Participates and leads in other agency new business activity when timing and approach is applicable

Qualifications

REQUIRED SKILLS & EXPERIENCE:

• MANDATORY experience in the spirits, beer or wine industry.
• Proven leader with the ability to be calm under event pressure
• Strong consumer and target knowledge and understanding
• Excellent organization and communication skills (writing, speaking, listening and expertise in Microsoft Office software and Keynote).
• Timely decision making skills
• Proven track record of hiring and leading staff
• Exude enthusiasm and passion
• Proven negotiation skills experience, especially contract negotiations with suppliers and event organizers
• Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations
• Aptitude to define solutions that will generate measurable results for the client
• Demonstrated experience running large engagements with clients or equivalent
• Proven track record of managing multiple clients
• 5-7 years live events, consumer marketing and/or relevant agency experience
• BA/BS or equivalent experience; in marketing a plus

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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