Brand Marketing Director – Blippi & T Rex Ranch

Description

ABOUT MOONBUG ENTERTAINMENT:

Moonbug is a next generation entertainment company that has cemented itself in the children’s media space. Would you like to be part of the next frontier of inspiring and engaging stories to kids around the world?

Founded in 2018, with primary offices in London and Los Angeles, Moonbug creates, produces and publishes thousands of minutes of video and audio content every month with the goal of teaching compassion, empathy and resilience. We are a fast-paced global company, and have already grown to become the largest kids’ entertainment company on digital platforms in the world. Some of our existing titles include global sensations CoComelon, Blippi, Little Baby Bum, Morphle, Supa Strikas, ARPO and many more which are available in 32 languages and can be viewed on more than 100 platforms globally.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. Candle is run by leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.

This role will report full-time ON-SITE at our West Hollywood Office.

The Role:

We have an exciting opening for a Brand Marketing Director to join the Brand Marketing team for our live action brands, Blippi and T Rex Ranch. We are a young high-growth business, and this is a unique opportunity to shape some of the fastest growing and fun brands in the kids’ entertainment space.

The Brand Marketing Director will be responsible for driving affinity and growth of the Blippi and T Rex Ranch brands globally, leading the annual marketing plans from conception to execution. Results will be measured in audience and revenue growth.

Further, the Brand Marketing Director will work with our research and insights partners to lead audience insights, set the direction for the optimal exposure through existing marketing and distribution channels, work with our many brand partners to build a holistic brand experience across partner and Moonbug channels as well as create and implement marketing plans and analyze the impact of our efforts.

This role is a great opportunity for someone with a business, marketing or similar degree and previous experience in a brand marketing role, ideally within an entertainment and/or kids-focused business, to work in one of the most exciting kids’ entertainment companies.

The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel – ideally with prior experience with entertainment and/or family marketing. Also critical to the role is a deep understanding of how marketing can drive commercial success, while ensuring the long-term health of the brand.

The successful candidate must be autonomous and self-organized, while creative and self-motivated; have strong attention to detail and great communication skills. The candidate must also be proactive, process-driven, meet committed deadlines and great at working collaboratively in a fast-paced, international environment.

As we are still a young company you will get to build up a team which will be dedicated to Blippi and T Rex Ranch. You will be working collaboratively with the marketing, creative and comms team as well as research and insights partners to deliver world-class experiences for our audience.

The Job:

• Collaborate with Brand owner (GMs) & Sr. Brand Marketing Director (U.S.) to set marketing strategy and annual plans for both brands globally.
• Work closely with GM to define the vision for the brands. Be the steward to protect the brand vision, mission and values while ensuring all marketing efforts align with brands’ commercial needs.
• Be the expert on the brands’ target audience and consumer, and lead consumer insights plans.
• Develop and implement strategies to drive affinity for our brands, drive consumption of our content, engagement on social media platforms and drive conversion on our various retail partner platforms.
• Establish relevant KPIs for marketing plans. Track department performance against KPIs to identify opportunities to improve department performance, increase brand scale, and enhance efficiency of marketing spend.
• Oversee creation of brand assets including trailers, sales materials, style guides and other marketing materials.
• Build supporting Brand Marketing team
• Support licensing and distribution partners to develop and execute strategies across their business units and channels integrating with our marketing channel infrastructure.
• Oversee brand marketing team collaborations with internal cross-functional teams like content, brand partnerships and legal for campaign approvals and coordination.
• Develop robust test & learn plan to improve performance and marketing spend efficiencies across channels, based on data & analytical insights
• Responsible for managing Brand Marketing budget
• Drive innovation with partners to get them excited to promote our fun and enriching shows and characters.

Requirements

• You have 8+ years’ experience in a marketing role or brand strategy role with a strong focus on digital marketing
• Experience with family entertainment a benefit
• Bachelor’s degree required. Masters/MBA degree preferred
• Analytical mindset with an understanding of acquisition funnel, performance marketing KPIs and profitability levers
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
• A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
• Able to prioritize, multi-task and work under pressure in a fast-paced environment
• Hungry and curious – constantly bringing new insights, ideas and opportunities to the brand
• Passion for brands that move fast and shape culture
• Fluent English, essential; other languages beneficial
• Excellent Excel and PowerPoint skills
• Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact campaigns and initiatives
• Strategic self-starter with ability to navigate cross-functional teams. Must have a proven track record of successfully driving high impact projects from start to finish
• Sense of humor and desire to have fun!

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources
• Others

Moonbug Entertainment