The Company
Job description
As a Public Relations & Events Manager with Swatch Group, U.S. & Caribbean, the position will be responsible for developing and implementing the brand’s PR and media strategy, building its reputation, image and ensuring effective media coverage along with events execution.
Profile
As a PR & Events Manager, you will draft or oversee the creation of media releases and content on various media channels, forge relationships with journalists and key influencers and manage the response to time- sensitive and critical situations. The PR & Events Manager will be responsible for day-to-day media relations activities for the Brand.
Primary Duties And Responsibilities
- Plan and execute all local and national events for the Brand in the US with retail partners, national branding events, PR events and sponsorships
- Works collaboratively with Marketing Manager to align PR strategy with business/marketing communications objectives and to support overall marketing plans
- Manage yearly planning and implementation of product PR campaigns under guidance from the global marketing communications team and in close collaboration with local marketing management (MM)
- Develop public relations strategies for current and existing products, launches, and promotions
- Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials if not provided by HQ
- Act as project lead for PR initiatives from concept development through execution
- Create presentations, reports, and information for multiple communication channels
- Responsible for U.S. media relations, manage contacts, and facilitate networking for SG Corporate and brand executive
- Manage and send watches as needed for photoshoots, PR placements, etc
- Analyzes the quantitative and qualitative outputs of PR programs and placements to maximize effectiveness and ROI
- Grow brand awareness and market share through strategic product PR campaigns
- Manage overall event responsibilities including location scouting and selection, all planning, run-of-show creation and management, creative theme development, travel management, security coordination, on-site permits and logistics
- Implement planning timelines to coordinate pre-event proposals, approvals and logistics, set-up, on-site team schedule, and overall run of events
- Manage and develop existing publisher relationships to drive scale against current affiliate marketing program KPIs
- Develop weekly, monthly, quarterly and annual media activity reports
- Develop and maintain good relationships with various media and industry leaders
- Create and manage PR budgets, deadlines, objectives, and schedules
- All other duties assigned by Management
Professional Requirements
- Must have 6 or more years of related PR experience (consumer luxury products, media, agency, corporate environment)
- Must have a Bachelor’s Degree in Communications, Advertising, Journalism, Marketing or Business
- 2+ years of experience in affiliate marketing, preferably ecommerce
- Must have knowledge and experience of traditional and new / social / digital media PR tactics
- Excellent communication and writing skills are essential
- Must have previous management experience Event Planning experience
- Strong media contacts and relations with a record of success in securing national and top-tier media placements
- Ability to foster relationships and maintain connections
- Must thrive in a fast-paced, environment and be able to prioritize multiple responsibilities, projects
- Able to work weekends as needed; Travel up to 25%
The Swatch Group is an equal opportunity employer that promotes diversity and is committed to environmental sustainability.
- Excellent health, dental and vision insurance (employee and dependents are eligible 1st of the month following 30 days; generous employer contribution)
- Immediate participation in the 401(k) and 100% vested employer match after one year (maximum 4% employer match with 5% employee contribution)
- Company paid life insurance and Long Term Disability
- 18 days of PTO per year, 1 Month PTO after 5 years
- Special bucket of sick time per year extended paid time for medical, parental and military leave
- Holiday pay
- Voluntary FSA, STD, Accident/Hospital Indemnity insurance
- Employee product discount
For more information please see https://transparency-in-coverage.uhc.com/
Languages
Job Location: 33126 Miami FL, USA
Company Address: The Swatch Group (U.S.) Inc.703 Waterford WaySuite 450Miami, FL 33126United States
Swatch Group
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