Director, Analytics

VaynerMedia is a digital agency that helps Fortune 500 companies tell their stories. Our expertise in strategy, creative, photo and video production, and ad buying yields work that drives actual business results. We day-trade consumer attention, guiding our diverse clientele to focus on the platforms that command the attention of their specific customers, whom we captivate with the highly targeted videos and content we develop. With offices in New York, London, Los Angeles, and Chattanooga, TN, we market for the year we live in, we live and breathe emerging technology and we are always growing.

VaynerMedia is searching for a Director, Data & Analytics. The primary role of the Director is to develop a team of effective and high-quality data analysts that will drive insights and recommendations to drive business success for clients. This role will interface with the client to support their business and act as a trusted advisor to the client and internal teams on all data and analytics needs.

Responsibilities:

• Work cross-functionally and cross-organizationally to drive innovation, insights and growth across multiple accounts.
• Engage with senior team members on the media, strategy and creative teams to drive holistic partnership on data, measurement and analysis.
• Become the Client’s trusted advisor on all things media and marketing measurement.
• Evolve new measurement opportunities for clients including working with both internal data science team members and external partners to deliver best on best in class measurement solutions to meet client’s needs.
• Coach and advise analytics team members on how to build and implement measurement frameworks.
• Create analytics frameworks and measurement plans for clients based on client goals and success metrics.
• Help clients evolve their measures of success overtime to create a maturity model for growing a client’s business.
• Oversee all reporting, dashboards and modeling deliverables to ensure accurate and on-time data deliverables for clients.
• Participate in new business development when possible to support the growth of the VaynerMedia Analytics business as a whole.
• Provide oversight for a team of analytics professionals across one or more accounts.

Qualifications

• 7-10 years experience in digital marketing analytics preferably with a media focus and specifically an in-depth understanding of social platforms.
• Experience in leading and managing a team of analysts across one or more accounts.
• Significant experience in client communications, including presentation, brainstorming, thought leadership.
• Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
• Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
• Strong storytelling capabilities and significant experience with data visualization tools such as Tableau or equivalent
• Experience with retail media, omnichannel attribution, performance marketing, and/or closed-loop attribution
• Proficiency with Python & SQL
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros

Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!

• Exact compensation may vary based on skills, experience, and location.
• Base Salary $130,000- $180,000
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Caregiver (Parental) Leave
• Unlimited PTO
• Health and Wellness benefits

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