Ship.Cars is a U.S.-based software development company that delivers а platform disrupting the vehicle logistics industry: AI-driven business insights, engaging native mobile apps and single-page web applications, scalable Cloud-native systems streamlining millions of vehicle deliveries, and so much more. We offer a modern end-to-end Transportation Management System, serving both shippers and carriers, connecting shippers and carriers on our marketplace, enabling 100% of the transaction in a digital environment.
We are currently looking to add a top-notch Director of Marketing to our team.
The Director of Marketing will be responsible for oversight of Ship.Cars aligned initiatives. This role will be focused on acquisition strategies that encompass brand exposure (traditional and digital advertising, event marketing), content development, email and social marketing campaigns, SEO growth, and ongoing PR activities. This role will also provide oversight of outsourced marketing partners.
We are looking for a natural marketing leader to support significant growth of our Ship.Cars B2B products and services. This is your opportunity to have direct, hands-on impact in building a valued corporate marketing center of excellence.
Our ideal candidate is a marketing generalist with prior experience in B2B and direct ecommerce.
Job Responsibilities:
- Design, recommend and lead implementation of strategic digital and traditional marketing strategies
- Oversight of any outsourced marketing resources
- Management of PR agency relationship and related content development including featured articles, press releases, earned media and award submissions
- Engage with internal and external subject matter experts in helping design and oversee strategic content planning and execution
- Leverage research and use performance KPIs to develop, implement, and measure marketing strategy impact
- Be a champion for stakeholders, escalating issues when necessary and demonstrating flexibility when needed
Qualifications:
- 4+ years of experience in emerging digital platforms, interactive marketing or digital platform management
- A strong marketing generalist with exposure and expertise across many areas of digital and traditional marketing required (paid and organic, email, SEO, content, affiliate, customer experience UI application, etc.)
- Prior marketing experience working with a SaaS technology company preferred
- Campaign management, both ad and email campaigns (print and digital)
- Prior CRM experience required (Salesforce or Hubspot preferred)
- 3+ years of experience with social media paid ad platforms (LinkedIn and Facebook) required
- Prior B2B and direct ecommerce experience in creating and implementing digital marketing strategies required (advanced audience targeting and retargeting)
- Advanced knowledge and experience using data analytics/website measurement tools and platforms, including Google Analytics to make solution-based recommendations
- Prior experience with audience segmentation strategies required
- Prior experience with full-funnel content marketing required
- Prior experience with creating and implementing visual branding strategies preferred
- Bachelor’s degree in Business Administration, Marketing, Communications, Journalism, Marketing Technology or related discipline with digital strategy focus
- Prior brand advocacy and experience building communities through social media a plus
- Prior experience with the logistics industry a plus
- Prior experience with online brand management a plus
- Exceptional writing skills with proven ability to generate leads
- Skilled at communicating through a variety of mediums with many different audiences and objectives
- An organized self-starter who is always eager to learn something new
- Passion for accuracy and detail, including written and oral communications
- Ability to work independently as well as part of a team in a collaborative environment
- Proactive and self-motivated
- Flexible, able to adjust to changing priorities and operate effectively in a fluid and fast-paced environment
What We Offer:
- Competitive salary
- Medical, dental and vision insurance (Blue Cross/Blue Shield HMO and PPO options)
- Company paid life insurance
- 401(k) with matching
- Monthly home internet reimbursement
- Free company lunches
- Casual dress code
- Hybrid work model
Ship.Cars was established as a way to disrupt a stagnant market that, unlike mainstream freight, had failed to move its processes into the 21st century. Our mission is to build a flexible, modular, integratable and scalable shipping platform that empowers carriers and drivers to move vehicles from Shippers, Auctions and Dealerships.
Ship.Cars
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