The Influencer Relations Manager will be responsible for helping build & develop influencer relationships with key partners. They will oversee the gifting, mailer, and seeding structure within the brand. This person will maintain the day-to-day management of our influencer partnerships to drive brand awareness/equity, support new product launches, and help grow share of voice in social media through strategic brand collaborations and always-on influencer marketing strategy.
This role requires the ability to analyze data and make strategic decisions while being creative. Must excel at being detail oriented and organized with the ability to move quickly. The role will work cross-functionally and communicate with internal teams such as Social, Consumer Marketing, and Creative, as well as external partners on campaign efforts. You will need a strong understanding of social media analytics and the evolving trends of influencer marketing. This role reports to the Senior Manager of PR & Influencer.
**Candidates must be willing and able to commute to the Rare Beauty office in El Segundo, CA approximately three days per week, with additional flexibility for local and domestic travel.
CORE RESPONSIBILITIES:
- Implement tools and systems for cohesive tracking/measurement of influencer marketing activities.
- Weekly reporting on influencer metrics
- Manage day-to-day communication with influencers, agencies, and vendors.
- Lead the identification, execution of influencer partnerships, including storytelling & content creation, ensuring brand voice and identity is carried out.
- Execute ideation and implementation of influencer seeding, including PR mailers, creation of guidelines to ensure messaging & brand standard are maintained.
- Continuously identify new influencers/talent while deepening existing relationships and building brand loyalty.
- Assist in the entire process, from talent negotiation to briefing, to execution, across multiple platforms including YouTube, Instagram, TikTok, and more.
- Work with Integrated Brand Marketing and E-comm to present influencer recommendations for potential larger paid programs.
- Oversee reporting and metrics to ensure KPIs are established, goals are clear and measured
- Track, measure, and analyze performance across all platforms to achieve and exceed growth KPIs.
- Be an expert on the latest social media and influencer trends and tools, providing recommendations on new channels to test and develop new ways of partnering with influencers.
QUALIFICATIONS:
- 4-6 years of influencer marketing experience within the beauty/cosmetics industry
- Meticulous attention to detail
- Must be highly organized & a self-starter
PHYSICAL DEMANDS
- Prolonged periods sitting at a desk and working on a computer
- Ability to travel, both domestic and international up to 40%
- No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., picking up and carrying product, laptops) may be required
- Ability to communicate orally with customers, vendors, management, and coworkers is crucial. Regular use of phone and email for communication is essential. Hearing and vision correctable to within normal ranges is essential for normal conversations, receiving ordinary information, and preparing or inspecting documents.
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