The Creative Director and Brand Liaison leads Signature Products Group as the key liaison, relationship builder, and brand manager with all of our Brand Partners – ensuring that all brand strategy, product strategy, product design, brand design, marketing, merchandising and internal practices meet or exceed the Brand Partner’s expectations while growing business. Additionally, this role leads the vision and development of future brand and category opportunities with new or existing brand partners – a key driver of SPG’s growth and sustainability. This role has direct management of the marketing team and creative design team, guides the product teams regarding product design and strategy, mediates the contract process between SPG and their brand partners, and provides strategic vision to the entire organization.
This role will further lead in retail marketing, communications, and other marketing efforts. Other responsibilities include but are not limited to the ability to identify key product and content stories. The Creative Director and Brand Liaison will work closely with the Director of Merchandising and report to the Chief of Sales and Marketing Operations.
Position Responsibilities:Â
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- Develop Brand Profiles and target consumers to lead product, sales, and marketing efforts
- Liaison between SPG and all licensors; interact with licensors to coordinate and sync all timelines, meetings, product direction, go-to-market strategies, inter-departmental coordination, sales and distribution efforts, marketing efforts, content creation, and general problem solving
- Translate and direct execution of licensors’ brand values and guidelines into product reason-to-be, product design, packaging, content and marketing collateral
- Coordinate multiple departments for product launches
- Direct SPG’s own brand identity, direction, and positioning
- Manage and mentor the Creative Design team, ensuring high levels of concepting and execution of all brand-design collateral and internal design needs
- Responsible for presentations to licensors
- Responsible for coordinating licensor approvals
- Oversee outside resources when necessary for marketing needs
- Book meetings with the brands for product and marketing check-in’s
- Coordinate catalog development and timelines; print production, photoshoots, and catalog review
- Work with outside editors and writers on PR opportunities
- Align all efforts with licensor programs
- Align marketing calendars and efforts with Product Development and Sales
- Build and maintain relationships with Brand LicensorsÂ
Qualifications:Â
- 4 Year college degree preferred
- Minimum 3 to 5 years’ experience in similar role
- Proficient in project management software
- Microsoft Office
- Strong negotiation skills
- Self-motivated and able to work independently as well as part of a team in a fast-paced environment with multiple projects, tight deadlines and changing priorities and show constant entrepreneurial initiative
- Collaborative problem-solving skills and ability to take critique
- Able to enthusiastically meet deadlines in an agile environment
- Strong verbal and written communication
- Creative Background and experience
- Experience managing copy
- Must be able to lift 20lbs
- Full legal right to work in the U.S. on a permanent, unrestricted basis
- Experience with Amplifi, Issuu.com, Adobe Suite, Basecamp preferredÂ
- Able to interpret Style Guides and adhere to Brand standards
- Strong understanding of consumer behaviorsÂ
Signature Products Group offers a competitive compensation package that includes medical, vision, dental, STD/LTD, Life insurance, 401k, and paid holidays. We also offer flexible PTO, a canine friendly workplace, onsite gym, special events and continuous learning opportunities.Â
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Tuition reimbursement
- Vision insuranceÂ
Supplemental Pay:
- Bonus pay
Signature Products Group
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