This person assists with all aspects of social media strategy, accounts and calendar, local store marketing programs, store signage, point of purchase materials and fulfillment, web site, online marketing, public relations. A successful candidate is self-motivated, extremely organized and detail oriented, and enjoys working in a dynamic, fast-paced environment.
- Ability to handle multiple social media accounts.
- Perform research on current benchmark trends and audience preferences.
- Design and implement social media strategy to align with business goals.
- Develop and maintain social media calendar
- Set specific objectives and report on ROI.
- Set and measure KPIs for social media campaigns.
- Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news).
- Run company social media advertising campaigns.
- Formulate high-quality novel written and visual content for each social media campaign.
- Build a social media presence by maintaining a solid online presence.
- Monitor the company’s brand on social media, assist in building brand awareness by engaging relevant influencers.
- Coordinate our online communities to ensure respectful and appropriate engagement.
- Respond to comments on each of our accounts & oversee customer service provided via social media.
- Analyze data to determine strengths & weaknesses; make recommendations for improvements and how to achieve the social media objectives.
- Suggest and implement new features to develop brand awareness, like promotions and competition.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
Qualifications
- Bachelor’s degree in marketing or a related field
- 1-3 years’ experience with B2C social media marketing or content development
- Direct experience using social media management tools (Hootsuite, Sprinklr)
- Experience with Microsoft Office (Excel, Outlook)
- Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
- Passion for social media and proficiency with major social media platforms and social media management tools
- Proficiency with video and photo editing tools, digital media formats, and HTML
- Excellent social listening skills
- Ability to understand historical, current, and future trends in the digital content and social media space
- Strong copywriting and copy-editing skills
- Top-notch oral and verbal communication skills
- Impeccable time management skills with the ability to multitask
- Detail-oriented approach with ability to work under pressure to meet deadlines
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metric
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