Public Relations Coordinator

Description

• Supports the team in conceptualizing and executing strong, forward thinking, 360 degree brand relevant PR strategies to drive business growth, build brand equity, generate consistent brand exposure, and optimize storytelling
• Support the day-to-day operations of Influencer relations and VIP programs. Tasks may include ordering product, developing communications collateral, VIP list creation, oversee giftings and reporting, and supporting general event logistics.
• Support influencer relations by curating talent, creative briefing, negotiating contracts, facilitating product orders, reviewing content and reporting on results.
• Work closely with cross-functional partners to develop influencer campaign briefs and updating cross functional teams throughout the process.
• Support execution for general PR activations including seasonal stylist previews, influencer and press events, live shopping segments, etc.
• Support seasonal budget tracking.
• Create hindsight’s for various brand launches and initiatives.
• Collaborate with cross-functional teams, external agencies, and vendors to support and execute communications and events plans.
• Innovate and advocate for new ways to expand our VIP & Influencer marketing initiatives by remaining current on industry trends, up-and-coming celebrities, influencers, etc.
• Highly motivated and committed with a can-do attitude – thrives on the demands of a busy work environment with enthusiasm, high energy, and a determination to deliver top tier results
• Able to manage a myriad of demands, deadlines, and personalities
• Effectively manages completion of tasks with high standard
• Creatively attuned and able to generate new ideas consistently that are in line with brand aesthetic
• Time management – punctual and reliable, detail oriented, able to confidently multi-task and manage others to perform multiple duties to the required deadlines

Qualifications

• Strategy driven
• Results oriented
• Detail oriented
• Forward thinking PR approach with best-in-class digital capabilities
• Collaborative and team oriented
• Creative thinker
• Organized
• Resourceful
• Performs with speed and efficiency
• Creative problem solver
• Excellent manager of people, time, and a myriad of personalities and deadlines
• Strong writing skills
• Experience in Influencer & VIP relations
• Familiar with the fashion and entertainment industry
• Tapped into trends in social media/digitally-savvy

As required by the City of New York, all new hires must be vaccinated against the COVID-19 virus, unless they have been granted a reasonable accommodation for religion or disability. If you are offered employment, your offer will be conditional upon you meeting this requirement by your date of hire, unless a reasonable accommodation for exemption is received and approved by the company.

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Victoria’s Secret