Director of Marketing

New York Film Academy, New York, NY

New York Film Academy is committed to an inclusive work culture where peoples thoughts, ideas, concerns, and cultures are valued and respected. We welcome applicants with diverse backgrounds and those sharing in our commitment to inclusivity.

At NYFA, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our students and our community. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

NYFA is a vaccine-mandated campus. All employees are required to be fully vaccinated and boosted, if eligible, against COVID-19 as a condition of their employment.

Job Title: DIRECTOR OF MARKETING

Employment: Full-time basis

Location: New York City (currently remote / WFH)

This position is offered on a full-time basis, overseeing marketing on a global scale. For this reason, the successful candidate will be required to have flexibility of working hours to accommodate multiple time zones.

On occasion there will also be NYFA events and activities which this position will be required to attend – which may fall outside of regular business hours, including monthly Open Houses on a Saturday and Student Orientations.

POSITION PURPOSE:

The primary purpose of this position is to manage the New York Film Academy (NYFA) marketing department, which is responsible for garnering and growing an international audience to support the enrollment of students at all NYFA campuses, in all programs, across an array of disciplines. This position also is responsible for hiring and onboarding marketing staff and guiding the daily activities of these team members.

Areas of oversight: marketing strategy & effectiveness, advertising, social media, public relations, marketing collateral, communications and all areas of marketing operations.

RESPONSIBILITIES:

• Manage the marketing budget and allocating available funds and resources appropriately.

• Oversee, develop and work with the marketing team, advertising agency and other marketing stakeholders to develop and implement promotional activities and advertising campaigns.

• Report on the effectiveness of marketing initiatives and advertising campaigns, including data such as lead-application-enrollment results, ROI and more. Use these insights to help inform future campaigns and advertising efforts.

• Drive strategies, initiate and report on market research and analysis, focused around the discovery of new customer segments to target or other opportunities within the education industry.

• Grow NYFAs market share in the educational space, while monitoring competitor strategies and activities.

• Manage and negotiate contracts and relationships with marketing vendors, including agencies, advertising and media firms, freelancers, and other providers.

• Oversee the companys websites, social media platforms, and other digital channels.

• Strategize with heads of department on current and new initiatives within their areas of responsibility.

• Manage marketing collateral (print, video and digital) by working with the internal content, recruitment and creative teams.

• Maintain currency of industry trends and report on them. This includes (but not limited to) changes and opportunities to critical platforms for NYFA including advertising, search engine optimizations, Google products (Google Analytics, GA4, Adwords, etc), social media platforms, and general industry trends.

• Work across time zones as needed with global stakeholders to ensure marketing is targeting regional audiences.

• Create and drive PR efforts including press releases and media outreach.

• Maintain or improve marketing workflows and procedures, including systems used to support productivity and management.

SYSTEMS & SOFTWARE USED:

The following software is commonly, but not always, associated with the performance of this position.

Marketo, SugarCRM, Zoom, Asana, WordPress, Google Suite (Google Docs, Sheets, etc), Microsoft Office (Excel, Word, etc), FileMaker Pro, Google AdWords, Google Analytics, Facebook Business Manager, Twitter Ads, CRM Reporting, Photoshop (preferred), Canva, MOZ and Meltwater.

The New York Film Academy was founded in 1992 on the belief that a top-quality education in filmmaking should be accessible to anyone with the drive and ambition to make films. The school opened at Robert De Niro’s Tribeca Film Center in New York City and has expanded worldwide to include campuses in New York; Los Angeles; Miami; and Gold Coast, Australia.

The mission of the New York Film Academy is to educate students interested in the field of visual storytelling. NYFA courses have been designed to increase students creativity and technical expertise through an intense regimen of hands-on and classroom instruction. The Academy’s goal is to enrich its students as visual storytellers by helping them realize their personal artistic visions. NYFAs expectations center on the growth of each student as a creative individual. NYFA is accredited by the WASC Senior College and University Commission and the National Association of Schools of Art and Design.

New York Film Academy (NYFA) is an equal opportunity employer. Prospective employees will receive consideration without discrimination because of race, creed, color, sex, gender, gender expression, gender identity, sexual orientation, age, religion, national origin, ancestry, mental disability, physical disability, medical condition, genetic information, marital status, military and veteran status, or any other basis protected by law.

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