Canada Goose isn’t like anything else. We’ve built something great, something special – an iconic performance luxury lifestyle brand that is truly global with an inspirational and authentic story. We are driven by our Brand’s Promise to Live in the Open, an ethos that enables all people to thrive in the world outside. From the materials we use to the products we make, everything is meticulously crafted and built to last. At Canada Goose we endure any condition, observe every detail, and take the long view in order to keep the planet cold and the people on it warm.
At Canada Goose, opportunities are everywhere – to try something new, to learn, to do meaningful and impactful work, and they’re yours for the taking.
The Brand Marketing Manager will lead global brand campaigns that drive awareness, affinity, and emotional connection with the Canada Goose brand. This role will collaborate closely with internal cross-functional teams as well as external agency partners, to support new and existing go-to-market priorities while protecting the brand DNA and ensuring its evolution remains fresh, authentic, and brave.
The Brand Marketing Manager is responsible for upholding brand strategy and creative direction, as well as product and category positioning of campaigns, pushing innovative thinking while balancing brand and commercial needs and driving revenue. We’re looking for a creative and strategic leader who thrives on new challenges and can take full ownership of projects from beginning to end.
Key Responsibilities:
- Lead, execute and deliver on global campaigns, including the development of go-to-market plans, writing briefs, production of creative assets, development of go-to-market tools, and project management – ensuring campaigns are on time and within budget constraints
- Contribute to the building of and implementation of a global marketing strategy that satisfies both Brand & Commercial priorities alongside the Senior Brand Manager to drive brand heat and support both the corporate strategies and commercial growth
- Collaborate with external creative agency partners, internal creative production teams, and cross-functional teams to develop, manage, and execute Brand campaigns
- In partnership with Insights and Digital Marketing teams, monitor launch and category performance through seasonal wrap reports circulated to the wider Marketing team following each campaign
- Manage the budget allocated to the creation and execution of each campaign, leading financial forecasts, tracking and reporting to ensure financial objectives are met
- Proactively contribute creative marketing ideas for brand initiatives and special projects that will drive commercial success
- Coach and mentor team members on an ongoing basis, driving a focus on personal development
- Analyze trends, business results, and the competitive environment; identify consumer insights and translate insights into action
- All hands on deck – there are a number of responsibilities that can’t possibly be listed on a job posting but we’re looking for a team player willing to roll up their sleeves to get the job done!
Experience, Education, and Designations:
- University degree in business or marketing-related field
- 6+ years of marketing expertise, preferably for a global organization.
- Brand marketing or Brand partnerships experience is considered an asset
- Proven record of success in traditional and non-traditional marketing with measurable results
- Superior computer skills, especially MS Office, Excel (pivot tables), Word, and PowerPoint
- Ideally has experience in the entertainment or apparel industry or with a strong understanding of the industry and with diverse backgrounds
Knowledge, Skills, and Attributes:
- Strong project ownership with confidence in championing a project from A to Z
- Epic organizational skills with the ability to juggle multiple projects at once without breaking a sweat
- Leadership, strategic thinking, analytical and project management skills
- Strong agency leadership and management skills with the ability to effectively collaborate with external partners throughout all phases of projects.
- Have a finger on the pulse of global trends in both luxury & fast fashion and have a strong passion for culture across all pillars – art, music, fashion, gaming, and tech.
- Solution-oriented with a focus on delivering a consumer-centric approach
- Must have a global POV and be able to think outside the box
- Consistently exhibits Canada Goose’s values, taking pride in being innovative, respectful, passionate, accountable, and entrepreneurial while exhibiting personal commitment
- Hybrid model – flexible WFH policy with office-based work at Toronto HQ office
- Travel requirement – 25%
Canada Goose Inc.
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