Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is helping customers grow and achieve success in the digital space. We cover a variety of different industries, including ecommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com’s list of 5000 fastest-growing private companies for the past eight years.
We are looking for an experienced, creative, and energetic Senior Social Media Coordinator to join internal marketing team to improve reach and engagement. As a Senior Social Media Coordinator, you will be responsible for developing and implementing our social media strategy in order to increase our digital presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments. The Senior Social Media Coordinator is responsible for planning, implementing, and monitoring Americaneagle.com’s social media strategy and campaigns in order to increase brand awareness, improve marketing efforts, and increase sales. If you have demonstrated success scaling profitable lead generation campaigns through social channels, this job is for you!
Responsibilities:
- Develop, implement and manage our social media strategy
- Execute the posting and scheduling of social content calendar across all social media channels (Facebook, LinkedIn, Twitter etc.), considering both customer engagement metrics as well as web traffic
- Maintain social content calendars across multiple social media platforms
- Create engaging content in text, image, and video format
- Collaborate with designers on creating informative, attractive content
- Oversee paid social ad campaigns
- Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking and reporting.
- Spearhead the development, execution, and reporting on social media employee advocacy program
- Stay up-to-date with changes in all social platforms and come prepared with new, innovative ideas to reach and engage with our followers
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Execute outreach efforts and report on online feedback and reviews from external audience
- Partner with the rest of the marketing team to ensure smooth integration of social media marketing into our overall growth strategy.
Requirements:
- Bachelor’s degree in Marketing, Communications or related field
- 3+ years of experience as a Social Media Coordinator or similar role (at an agency is a plus!)
- A deep passion for social media and excellent knowledge of Facebook, Twitter, LinkedIn, and other social media best practices (Has at least 2 years working with LinkedIn specifically with a proven track record with results to show)
- Ability to deliver creative text, image, and video content / Proficiency in Adobe Creative Suite a plus
- Experience with a social scheduling and analytics tools, such as Hootsuite a plus, and the ability to adjust and optimize marketing strategies based on findings
- Solid track record of running paid social campaigns, specifically on LinkedIn
- Solid understanding of leveraging hashtags and trending topics
- Understanding of social media for B2B company a plus
- Strong verbal and written communication skills required and excellent personal organization and task prioritization skills
- Good understanding of SEO, social media KPIs, analytics, and reporting
- Excellent multitasking and problem-solving skills
Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package.
Americaneagle.com
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