CREATIVE DIRECTOR
The Paper Store is a fast-moving retail leader that empowers our teams to be innovative and creative. Faced with an ever-changing retail environment, we have complex issues to solve every day – from implementing new Marketing technology, driving traffic into our stores, creating unique branding campaigns, to actioning on customer insights. As an integral part of our family-run business, you will be asked to look at projects with an entrepreneurial eye and treat the company as your own.
The Creative Director will develop and drive the vision of The Paper Store brand from concept and creative strategy thru execution in-store and across multiple marketing channels. The right candidate will bring a passion for concepting big ideas that connect our brand with consumers, establish a purpose for The Paper Store in their everyday lives and drive omni channel sales. This role will develop the brand voice and brand visual strategy, organic social media, and work cross-functionally with the Buying Dept to bring product trend development and seasonally relevant on-trend themes to our marketing and product selections. Our family-run organization is based on in-depth cross-functional collaboration between departments and the Creative Director role will play a pivotal role in facilitating this process. This role will report directly to the Vice President of Marketing and will be responsible for partnering with the executive leadership team, Chief Merchandise Officer, Art Director and Buying Department Senior leads.
–PORTFOLIO MUST BE SUPPLIED–
KEY RESPONSIBILITIES:
- Own the brand voice and visual direction that breaks through to the customer, maintains and enhances the brand image, and drives sales in all channels (online video, social & digital media, email, website, grand opening campaigns, in-store signage, store environmental branding and other marketing initiatives). Drive consumer-centric, brand right, engaging creative and tactical application – from concept through high-quality outputs.
- Develop the seasonal thematic campaigns, messaging and imagery that uniform the brand’s direction between marketing, stores and product and drive customers in store
- Identify and present product trends that drive the direction of private label product development and brand-exclusive collections. Oversee a Product Development Designer who will focus on both hard and soft line product development, pattern design/illustration and packaging design across various gift, décor and apparel categories.
- Drive the organic social media strategy for The Paper Store brands with an eye towards channel growth and brand voice/strategy development. Oversee a Social Media Coordinator to aid in content, posting, influencer management and customer engagement.
- Develop and manage a network of creative, media & PR agencies to fulfill integrated marketing campaigns throughout the year
- Seamlessly integrate the needs of a fast-paced, rapidly evolving multi-channel retailer while building the brand and driving transactions in-store and online
- Maintain close and collaborative partnerships with the Director of Marketing, Art Director, Photographer and Graphic Design team to ensure a continuous evolution and execution of elevated brand and product imagery
- Creates and support an open, authentic environment where diverse opinions are encouraged and respected. Build trust with senior leaders, peers and/or team through cultivating an open, transparent, feedback-rich environment.
- Identify and apply industry best practices to define and optimize presentation and execution of Creative from ideation to conceptual development, tactics and final asset delivery, to increase efficiencies and lead to the highest quality work
JOB REQUIREMENTS:
- BFA in Graphic Design or equivalent degree or professional work experience
- 6+ years of related work experience at internal or external agencies with at least 3+ years working with/managing creative for retail brands
- Exceptional design skills (well-produced, big idea campaigns), communication and presentation skills
- Proven understanding of store design and visual merchandising
- Extensive understanding of photography, video, illustration, typography along with broad photoshoot experience and a wide talent network
- Experience hiring and managing external creative, media and PR agencies
- Proven track record and experience in delivering projects on time and budget with strategic roadmaps and robust communication planning to support execution
- Ability to thrive in a rapidly moving retail business environment defined by uncertain, incomplete, or limited information and evolving targets. Comfortable finding (or building) common ground to drive his/her agenda. Strong at handling urgencies, constraints and prioritizing deliveries.
- Passion for fashion and trends
The Paper Store is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.
The Paper Store
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