ABOUT SQULPT Squlpt Body Shaping is an innovative, cutting-edge plastic surgery practice that has completely changed the paradigm of body contouring procedures. With our SoftSqulpt™ method, we have removed the hurdles and downsides of traditional procedures that require general anesthesia and a long and painful recovery. We focus purely on awake liposuction and fat transfer procedures with a special emphasis on breast augmentation, and our Petite BBL™ and XL BBL® . SoftSqulpt™ allows our patients to do their procedures comfortably, easily, with limited downtime, a rapid recovery, and truly transformative results. Squlpt is also a Silicone Free Zone™ – we no longer use implants in our practice because we believe that techniques including fat transfer are a much safer long-term solution with a natural and highly aesthetic result.
THE ROLE: Currently based in Calabasas, Los Angeles, Squlpt is rapidly expanding, not only in its digital presence but also geographically, with plans to open additional offices in Houston, Miami, and New York. Our online and Social Media growth has been fueled by the creation of compelling photo and video content. With a focus on an elevated and highly aesthetic digital content style, we aim to educate our audience on the uniqueness of our SoftSqulpt™ technology, the benefits of our procedures, and of course, the “Wow” factor of our results. With nearly 400k Instagram followers and growing, Squlpt is searching for an experienced Social Media Manager to join our in-house marketing department, take our content and channels to the next level, and continually push the creative envelope for our digital media. We are seeking candidates who have a joy for what they do and who will continually push themselves creatively to represent our brand in unique and novel ways. You will be working with our CMO to execute our content strategy through photos and videos across all of our social channels. The ideal candidate will have an obsessive interest in Social Media, marketing, and influencers. You should be a highly organized perfectionist with the ability to plan, create and coordinate compelling visual content across multiple channels. Work with the CMO, Plastic Surgeons and other key team members to execute content strategy across all channels, coming to meetings prepared with creative briefs that help build awareness for the brand, attract the attention of different audiences and drive education, awareness and conversion.
CANDIDATE PROFILE: The ideal candidate should be skilled and knowledgeable in best practice for asset briefing, creation, managing, posting and creative storytelling for Social Media. They will constantly seek new, creative and innovative ways to tell compelling and engaging patient stories. The selected candidate will truly love making and editing film, especially for Social Media platforms, including, but not limited to Instagram, YouTube & TikTok. Comfortable on set and working with the wider Social Media team, the selected candidate will be flexible enough to plan ahead of procedures but adapt on the fly when they identify great content. The candidate will know when to be like a fly on the wall and when to take over and guide the patient for certain video and photo shots. They will truly grasp what it takes to create Social Media assets from start to finish. Lending their creative mind, technique and expertise the selected candidate will be responsible for the overall implementation of our Social Media Strategy. They will also interview patients and doctors to extrapolate the content needed to create compelling and engaging videos. The selected candidate will clearly understand Squlpt’s brand and target audience. They will focus on the patient’s physical transformation, and just as important, they will capture the story behind each patient and bring their journey to light to tell a unique, inspiring and fun story. We want our patients to shine. The selected candidate understands all the magical elements that go into creating compelling and exciting content. Working alongside the marketing department, the selected candidate will ensure that the brand voice is clearly articulated across all Social Media content, in a manner that builds community engagement. The ideal candidate will be accustomed to working in a fast-paced agency environment, and be willing to switch work streams, and take on multiple projects simultaneously. The selected candidate will be a team player with excellent time management and communication skills and will be ready to take direction and receive constructive feedback from colleagues and leadership. And most importantly, will demonstrate a joy for what they do! The responsibilities and duties described below are representative and not a comprehensive list.
RESPONSIBILITIES:
- Manage the production and distribution of photography and videography across these channels – mainly Instagram, Insta Stories, and Tiktok. You must be comfortable with producing and editing both photos and videos on each platform.
- Video and content creation (Videos, shorts, stories, stills and copy)
- Be hyper-aware of trends in Social Media, beauty, fashion, and lifestyle/pop culture, and appropriately apply that knowledge to create viral content.
- Assist with creation of Testimonials and “behind the scenes” visual content.
- Create and manage a content calendar for Social Media
- Detailed creation and management of creative briefs for videographer and external creative support teams.
- Use your creativity to research and develop fun, interesting, and engaging photo and video content, relevant to our followers and the platforms we are reaching them on.
- Develop your expertise via a test-and-learn approach to establish what types of content drive core KPIs across each of our Social Media Channels – Instagram, TikTok, YouTube and Facebook.
- Work with other departments to develop Social Media timelines coinciding with new launches, ad campaigns or other brand messages.
- Communicate regularly with key internal stakeholders, ensuring photos & video assets coordinate with business-wide messaging.
- Monitor key industry developments & competitor activity within the Social Media landscape, reporting relevant news to the wider Marketing Team.
- Communicate issues, opportunities, and insights to various areas of the business as necessary.
- Act as an advocate for the company, the brand, and our customers through the use of Social Media.
- Any other duties assigned by management. QUALIFICATION & SKILLS:
- Passion for Social Media and proficiency with major Social Media platforms and Social Media management tools (Hootsuite, Later, etc.)
- 4+ years of brand marketing and/or agency experience
- Bachelor’s degree or equivalent work background
- History of producing high-quality work with measurable, positive outcomes
- Thorough understanding of brand strategy and marketing best practices applicable to businesses in a variety of industries
- Broad knowledge of digital/Social Media landscape
- Strong copywriting skills a must
- Strong, professional verbal communication
- Proficiency with video and photo editing tools
- Experience working in a fast-paced environment
- Able to manage multiple projects with tight timelines
- Positive attitude with a strong motivation to grow
- Portfolio of Photos or Videos produced
- Familiar with Adobe Creative Suite
- Ability to work independently and in a team environment
- Experience with Google Analytics a plus
APPLICATION REQUIREMENTS: The Social Media Manager selected for this position will work at the flagship office of Squlpt Body Shaping in Agoura Hills, within its marketing department. Squlpt Body Shaping is an equal opportunity employer and does not discriminate on the basis of age, disability, sex, gender identification, sexual orientation, genetic information, national origin, race, religion or any other protected class. We encourage diversity and all qualified applicants to apply. If you’re an ace at creating Social Media plans and organic content on Instagram, Instagram Stories, and TikTok, we’d love to hear from you!
Please send your CV to:
Jennifer Martin
Director of Talent Acquisitions
jmartin@squlptbody.com
SQULPT
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