Position Title: Digital Marketing Manager
Reports to: Vice President of Marketing/CMO
Position Summary
The Jacksonville Symphony is seeking a Digital Marketing Manager as an important addition to the marketing team. The successful candidate will manage the Jacksonville Symphony’s website, develop, implement, and oversee digital initiatives, enhancing communications efforts by delivering high-quality digital content to support revenue growth, streamline efficiencies, drive audience engagement, and brand awareness. High degree of creativity required with preference to candidates with graphic design, video and photography proficiencies.
Duties and Responsibilities
• Manage and update Jacksonville Symphony website, collaborating cross-departmentally to maintain content and optimize user experience.
• Produce and manage all Jacoby Symphony Hall live stream and recorded performances, as well as promotional and institutional video content.
• Create compelling and engaging content using multiple digital media formats, including social media, digital advertising, web, internal digital displays, and more. Excellent writing skills and attention to detail required.
• Collaborate with artistic production team to source audio, video and static files for creation of broadcast and digital assets.
• Collaborate with box office/ticketing to ensure timely delivery of website updates, messaging and seamless patron communications.
• Develop and maintain an archive of audio and video resources to support the development of materials for the entire organization.
• Collaborate with marketing team to plan, create, and maintain seasonal content and engagement calendar.
• With marketing team support, plan, development and implement organic social media initiatives to support paid campaigns and elevate the public profile of the Jacksonville Symphony while increasing engagement across all platforms.
• Adopt and maintain Symphony brand persona and voice to engage multiple audiences and create approachable, creative content.
• Build relationships and engage with musicians, patrons, and team members to create an ongoing funnel of content that achieves the Jacksonville Symphony’s strategic goals.
• Measure and report performance of all web traffic and digital marketing campaigns and assess against goals (ROI and KPIs).
• Continuously track industry trends and brainstorm new and creative growth strategies.
Traits and Characteristics
• Understands web and digital media metrics and best practices
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Creative problem solver and strategic thinker who is self-motivated and able to work collaboratively.
• Highly organized and proactive, with exceptional communication skills.
• Detail-oriented with a passion for strategic analysis.
• Works with a sense of ownership, urgency, and accountability.
• Innate interest in social media and passion for creative interaction and engagement.
• Positive, team-player who acts with integrity and a sense of purpose.
• Comfortable taking ideas from concept to launch.
• A sense of humor is a must!
Qualifications
- Bachelor’s Degree is required with 2-3 years proven experience in related field (Marketing/Communications, Graphic Design, Digital Media.)
- Symphony or other performing arts experience preferred. (Tessitura/TNEW)
• Ability to provide writing and content samples upon request.
- Proficient using design and editing tools for video, digital, and social media efforts (Adobe Suite).
- Proficient using content management systems (WordPress, Hootsuite).
Compensation and Benefits
A competitive salary and comprehensive benefits package, including health insurance, 403-B plan, generous vacation and holiday days, parking, and complimentary tickets are included.
Diversity, Equity, and Inclusion
The Jacksonville Symphony is an equal opportunity employer and does not discriminate on the basis of age, race, sex, color, religion, national origin, disability, military status, sexual orientation, or any other status protected by applicable state or local law.
Application Process
Submit a submit a cover letter, resume, writing/content samples and salary requirements to: Tori Fusinaz, Vice President of Marketing/CMO: [email protected]. Put “Marketing” in subject line. Note: All employees of the Jacksonville Symphony must be fully vaccinated for the COVID-19 virus.
About the Jacksonville Symphony
Our mission is to enrich the human spirit through symphonic music.
In its 73 seasons, the Jacksonville Symphony has brought exceptional, enthralling music to listeners in the community, across Florida and far beyond. Courtney Lewis, Music Director, takes his step on the conductor’s podium for his eighth season to lead some of the world’s finest musicians in performances that continue to reach new levels of artistic excellence. The Symphony is committed to bringing the legacy of classical, pops and other genres of music to life. The Symphony is also creating history all of its own with five original commissions between the 2021/22 and the 2023/24 seasons. This season will feature the second world-premiere with renowned composer Sean Shepherd’s work.
As one of Northeast Florida’s most revered cultural institutions, the Symphony reaches over 113,000 individuals through over 125 performances every season in its acoustically superior home of Jacoby Symphony Hall and in venues throughout the state of Florida. Founded in 1949, the Symphony now enjoys a national, distinguished reputation. Through performances aired on Jacksonville’s public radio station WJCT and the organization’s continually growing streaming program, the Symphony reaches over 60,000 individuals through these digital channels.
In its commitment to making a difference through music, the Symphony is a crucial leader in the community for introducing the joy of music to families through several programs that foster music education. The Symphony believes every child should have access to music education and serves four county school districts and over 35,000 students while offering free tickets to children under the age of 18 for selected Florida Blue Classical concerts. Its Jacksonville Symphony Youth Orchestras (JSYO) also serve more than 300 talented musicians from all over Northeast Florida. The six levels of ensembles within JSYO fulfill the needs of all musicians with individualized, ability-specific instruction so students can improve their skills and maintain the highest standards of performing.
Continuing with its core belief that music is for all, the Symphony kicks off the season with two community concerts that are free to the public, so everyone can experience the awe and joy of a live, symphonic performance. Ensembles also tour across the region to bring the joy of music to smaller venues. As a pioneer of Diversity, Equity and Inclusion initiatives, the Symphony further builds upon its robust, strategic plan for DEI growth, making symphonic music reflective of and accessible to the communities it serves.
The Symphony’s performance home, Robert E. Jacoby Symphony Hall, is an acoustic gem and offers an intimate and acoustically superior concert experience.
Over the years, the Jacksonville Symphony has hosted some of the most dynamic and esteemed artists of the music world including Isaac Stern, Benny Goodman, Duke Ellington, Marilyn Horne, Luciano Pavarotti, Itzhak Perlman, Kathleen Battle, Mstislav Rostopovich, Audra McDonald, Joshua Bell, Lang Lang, Alisa Weilerstein, Branford Marsalis, Renée Fleming and Jean-Yves Thibaudet.
The Jacksonville Symphony is a proud member of the League of American Orchestras, the Sphinx Organization’s National Alliance for Audition Support and the Jacksonville Chamber of Commerce.
All parts of this mission come together to create a Symphony that enriches, uplifts and inspires lives. For more information about the Jacksonville Symphony, please like us on Facebook and follow us on YouTube, Twitter and Instagram.
Jacksonville Symphony
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