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Senior Brand Manager

Company

ThunderWorks is a small, fast-growing company in the heart of downtown Durham, NC and we are committed to building some of the most fun and exciting brands in the pet industry. As part of Ceva Animal Health, a leading global corporation with a broad portfolio of companion animal products, ThunderWorks is responsible for all US retail for both ThunderWorks and Ceva brands. Our innovative solutions like ThunderShirt, Feliway, ThunderWunders, and ThunderEase are helping millions of dogs and cats (and their families!) around the world live calmer, happier and easier lives.  Our pet-friendly organization has a strong focus on teamwork and growth. We’re an agile, energetic entrepreneurial organization operating within Ceva and its global resources.

Job Description

ThunderWorks is seeking a talented, energetic, experienced Brand Manager to develop and drive marketing initiatives across multiple products and customer segments including e-commerce, brick-n-mortar retail, veterinarian, and more.  This position will work out of our Durham, NC office and will be involved in all facets of our marketing programs. This position will have initially four direct reports including inhouse creative talent and associate brand managers (one position held open for the new Sr Brand Manager to recruit).  

Responsibilities:

As a vital role within a fast-growing company, the range of responsibilities is dynamic but will include:  

·       Brand Management responsibilities for Feliway, ThunderShirt, ThunderEase and ThunderWunders with the assistance of two associate brand managers.

·       Developing and executing overall marketing strategies and budgets across the Retail and Veterinary channels.

·       Developing all aspects of our brand strategies including positioning, messaging, pricing and much more.

·       Managing a multi-million dollar marketing budget including national television and digital campaigns.

·       Managing a small but talented internal staff of marketing professionals for project management and execution of plans.

·       Planning and overseeing public relations efforts.

·       Developing, analyzing and presenting reports that can consistently provide insight into the performance of the different marketing tactics

·       Managing outside marketing organizations and individuals including media buyers, designers, PR firms, market research firms, and key opinion leaders.   

·       Participating in new and existing product development and investigating new market opportunities.

·       Maintaining close connections and alignment with Ceva’s global Companion Animal Franchise team.

Requirements

  • Minimum of 5+ years in marketing management roles in retail or consumer goods, including a strong background in developing and executing marketing strategy and plans.
  • Bachelor’s Degree in Marketing, Business or related field with an MBA a strong plus.

·       Experience developing creative programs leveraging internal and external resources.

  • Ability to create and execute multichannel B2B2C and B2C plans
  • Travel estimated at 5-10% and some international travel may be required.

Technical Competencies:

·       Analytical Skills

·       Planning

·       Communication – Written and Oral

·       Ability to learn and articulate technical information

·       Time Management/Multi-Tasking

·       Project Management

·       Budget / Expense Management

·       Creativity

·       Influence

·       Presentation skills

ThunderWorks Company – Maker of ThunderShirts

Related jobs:

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POSITION SUMMARY:

The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects.  This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills.  They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.

 

ESSENTIAL FUNCTIONS:

  • Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
  • Work with Production team to build sets for production needs.
  • Assist with general duties.
  • Maintaining production equipment before and after projects.
  • Coordinate the tracking of all production assets.
  • Assist with research and ordering of equipment.
  • Support with reporting and tracking maintenance and repairs of production equipment.
  • Ingest media into company’s archiving system and prepare media for Editors.
  • Log footage and edit basic to intermediate level projects.
  • Operate additional cameras as needed for production needs including live events.
  • ALL OTHER DUTIES AS ASSIGNED

 

EXPERIENCE/QUALIFICATIONS:

  • Minimum Degree Required: Minimum college or trade school experience in production or similar field..
  • Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
  • Color grading at intermediate level.

 

KNOWLEDGE, SKILLS, AND ABILITY:

  • Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
  • Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
  • Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
  • Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
  • Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
  • Strong working knowledge of various codecs, containers and file types used in today’s media environment.
  • Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
  • Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
  • Good driving record, able to secure Missouri Operator’s License Class E.
  • Good organizational skills: able to keep multiple projects balanced at any one time
  • Strong video resume required.  This resume should demonstrate samples from all of the areas mentioned above.

 

TRAVEL REQUIREMENTS:

  • 25-30%

 

PHYSICAL REQUIREMENTS:

  • Regularly performs computer work and sits.
  • Occasionally walks and stands.
  • Seldom/never lifts up to 50lbs.

 

INDEPENDENT JUDGEMENT:

  • Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.

 

 

 

 

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

 

 

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

 

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

Bass Pro Shops

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Job Responsibilities

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Compensation

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Expiration date:
11-14-2022

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