Senior Brand Manager

Company

ThunderWorks is a small, fast-growing company in the heart of downtown Durham, NC and we are committed to building some of the most fun and exciting brands in the pet industry. As part of Ceva Animal Health, a leading global corporation with a broad portfolio of companion animal products, ThunderWorks is responsible for all US retail for both ThunderWorks and Ceva brands. Our innovative solutions like ThunderShirt, Feliway, ThunderWunders, and ThunderEase are helping millions of dogs and cats (and their families!) around the world live calmer, happier and easier lives.  Our pet-friendly organization has a strong focus on teamwork and growth. We’re an agile, energetic entrepreneurial organization operating within Ceva and its global resources.

Job Description

ThunderWorks is seeking a talented, energetic, experienced Brand Manager to develop and drive marketing initiatives across multiple products and customer segments including e-commerce, brick-n-mortar retail, veterinarian, and more.  This position will work out of our Durham, NC office and will be involved in all facets of our marketing programs. This position will have initially four direct reports including inhouse creative talent and associate brand managers (one position held open for the new Sr Brand Manager to recruit).  

Responsibilities:

As a vital role within a fast-growing company, the range of responsibilities is dynamic but will include:  

·       Brand Management responsibilities for Feliway, ThunderShirt, ThunderEase and ThunderWunders with the assistance of two associate brand managers.

·       Developing and executing overall marketing strategies and budgets across the Retail and Veterinary channels.

·       Developing all aspects of our brand strategies including positioning, messaging, pricing and much more.

·       Managing a multi-million dollar marketing budget including national television and digital campaigns.

·       Managing a small but talented internal staff of marketing professionals for project management and execution of plans.

·       Planning and overseeing public relations efforts.

·       Developing, analyzing and presenting reports that can consistently provide insight into the performance of the different marketing tactics

·       Managing outside marketing organizations and individuals including media buyers, designers, PR firms, market research firms, and key opinion leaders.   

·       Participating in new and existing product development and investigating new market opportunities.

·       Maintaining close connections and alignment with Ceva’s global Companion Animal Franchise team.

Requirements

• Minimum of 5+ years in marketing management roles in retail or consumer goods, including a strong background in developing and executing marketing strategy and plans.
• Bachelor’s Degree in Marketing, Business or related field with an MBA a strong plus.

·       Experience developing creative programs leveraging internal and external resources.

• Ability to create and execute multichannel B2B2C and B2C plans
• Travel estimated at 5-10% and some international travel may be required.

Technical Competencies:

·       Analytical Skills

·       Planning

·       Communication – Written and Oral

·       Ability to learn and articulate technical information

·       Time Management/Multi-Tasking

·       Project Management

·       Budget / Expense Management

·       Creativity

·       Influence

·       Presentation skills

ThunderWorks Company – Maker of ThunderShirts