Digital Content and Analytics Coordinator

General Function:

This individual will partner with the Marketing team to help facilitate the digital and social media marketing efforts. This role is responsible for daily monitoring, community management, engagement, website and e-commerce management, plus strong analytic support for corporate and store teams. The person in this role should have a solid understanding of social media, community support, website management, data collection, and analysis in social media platforms with a hunger to dive into social trends, analyze results and optimize and develop new strategies. Succeeding in this role requires a well-organized, detail-oriented individual with excellent written and verbal communication skills, keen knowledge, and an in-depth understanding of how to find, read and interpret social media data.

Reporting Relations

Accountable and Reports to: Digital Content Manager

Direct Reports: None

Duties and Responsibilities:

• Assist the team in various digital marketing activities and project management to support marketing, content, and video production goals.
• Uploads and manages HSTV.com/video content and maintains product or marketing needs associated with Shopify site.
• Works with management to build a content calendar and publish posts accordingly. Supports scheduling/posting/engagement management on branded social media platforms through Sprinklr.
• Analyze and report on social media metrics weekly, monthly, and quarterly to inform strategy for upcoming social initiatives.
• Grow social media presence with key customer groups and target audiences through organic and paid social media promotion.
• Create tags, upload files, and traffic/monitor digital media promotions in Google Campaign Manager.
• Manage and update project management tools and marketing campaigns; include the necessary assets/information, and ensure tasks are assigned and completed by the appropriate team members or vendor partners.
• Support social and digital leadership on marketing campaigns, analytic requests, social media management, and troubleshooting.
• Complete uploads within Native platforms – such as uploading CC, product tagging, keyword tags, timestamps, and screen cards.
• Coordinate with content and video teams on social media posts, fulfill asset needs, and copy and links needed.
• Assist with user-generated content and contributor posts.

Secondary Duties and Responsibilities:

• Play a significant role in setting your teammates and Hy-Vee store social media accounts up for success.
• Generating monthly reports for management or store team based on their target metrics, KPIs, and goals.
• Conduct qualitative and quantitative strategic research. This includes reviewing all social content.
• Work towards advanced certifications in Google Ads, Analytics, and social media training.
• Partner with social media team on flagged accounts and respond to comments, complaints, and queries.
• Utilize project management software to communicate day-to-day work and larger project progress.
• Upload content to Vimeo and maintain organization and hierarchy of internal folders for HSTV, Hy-Vee Social, and Hy-Vee Corporate/Special Event Videos. Manage server organization and load final video files or other assets to appropriate folders, such as photos, email PDFs, creative working files, and final files.
• May assist with daily digital marketing activities, including content development, website maintenance (desktop and mobile), digital advertising campaigns, search engine optimization, social media, and more.
• Additional duties may include product sourcing, editing, administrative tasks, and other responsibilities.
• Develop, update, and maintain vendor and talent contact lists.
• Prepare various reports as assigned.
• Perform other job-related duties and special projects as required.

Knowledge, Skills, Abilities, and Worker Characteristics:

• Proven track record in managing and publishing websites and social content.
• Must be comfortable working in web-based software systems (content production systems, CMS systems), email tools, basic desktop publishing applications (Adobe Creative Suite, Microsoft Office, etc.), and have a strong understanding of all social media.
• Fluency in web analytics tools (Google Analytics).
• Strong analytical skills to support overall social performance and achieve goals, comfort with social media analytics tools to report on critical KPIs and understanding of social platforms.
• Experience in launching or optimizing paid media campaigns.
• Knowledge of YouTube, Facebook, Instagram, TikTok, Twitter, and other platform ecosystems and best practices.
• Native Instagram, TikTok, YouTube, and Facebook user.
• Excellent organizational, time management, communication, and problem-solving skills.
• Strong interpersonal skills, a positive attitude, and the ability to excel in a collaborative environment with multi-disciplinary teams.
• Collaborates well with others and is solution oriented.
• Ability to be flexible, adapt to whatever comes your way, and pivot when priorities and direction change; thrive in a fast-paced environment.
• Comfortable working independently with minimum supervision and is self-motivated.

Education and Experience:

• Bachelor’s degree in marketing or related field
• Professional experience in the areas of digital marketing, communications, or social media communications
• Working knowledge of analytics tools (i.e., Google Analytics, Adobe Analytics, etc.)

Physical Requirements

• Visual requirements include seeing detail at close and far range with or without correction of everyday depth perceptions.
• Must be physically able to perform light work: occasionally lifting or carrying objects and sometimes standing or walking.
• Must perform the following physical activities: stooping, kneeling, reaching, handling, talking, hearing, and repetitive motions when asked to be onset.

Working Conditions

The duties of this position are performed in a general office setting and a work-from-home environment. There is weekly pressure to meet deadlines.

Supervisory Responsibility

None

Financial Responsibility

None

Contacts:

Has daily contact with the marketing team, store and office personnel, suppliers/vendors, and the general public.

Confidentiality:

Has access to confidential information, including advertising rates, pricing information, and store sales and marketing events.

Hy-Vee, Inc.