General Function:
This individual will partner with the Marketing team to help facilitate the digital and social media marketing efforts. This role is responsible for daily monitoring, community management, engagement, website and e-commerce management, plus strong analytic support for corporate and store teams. The person in this role should have a solid understanding of social media, community support, website management, data collection, and analysis in social media platforms with a hunger to dive into social trends, analyze results and optimize and develop new strategies. Succeeding in this role requires a well-organized, detail-oriented individual with excellent written and verbal communication skills, keen knowledge, and an in-depth understanding of how to find, read and interpret social media data.
Reporting Relations
Accountable and Reports to: Digital Content Manager
Direct Reports: None
Duties and Responsibilities:
- Assist the team in various digital marketing activities and project management to support marketing, content, and video production goals.
- Uploads and manages HSTV.com/video content and maintains product or marketing needs associated with Shopify site.
- Works with management to build a content calendar and publish posts accordingly. Supports scheduling/posting/engagement management on branded social media platforms through Sprinklr.
- Analyze and report on social media metrics weekly, monthly, and quarterly to inform strategy for upcoming social initiatives.
- Grow social media presence with key customer groups and target audiences through organic and paid social media promotion.
- Create tags, upload files, and traffic/monitor digital media promotions in Google Campaign Manager.
- Manage and update project management tools and marketing campaigns; include the necessary assets/information, and ensure tasks are assigned and completed by the appropriate team members or vendor partners.
- Support social and digital leadership on marketing campaigns, analytic requests, social media management, and troubleshooting.
- Complete uploads within Native platforms – such as uploading CC, product tagging, keyword tags, timestamps, and screen cards.
- Coordinate with content and video teams on social media posts, fulfill asset needs, and copy and links needed.
- Assist with user-generated content and contributor posts.
Secondary Duties and Responsibilities:
- Play a significant role in setting your teammates and Hy-Vee store social media accounts up for success.
- Generating monthly reports for management or store team based on their target metrics, KPIs, and goals.
- Conduct qualitative and quantitative strategic research. This includes reviewing all social content.
- Work towards advanced certifications in Google Ads, Analytics, and social media training.
- Partner with social media team on flagged accounts and respond to comments, complaints, and queries.
- Utilize project management software to communicate day-to-day work and larger project progress.
- Upload content to Vimeo and maintain organization and hierarchy of internal folders for HSTV, Hy-Vee Social, and Hy-Vee Corporate/Special Event Videos. Manage server organization and load final video files or other assets to appropriate folders, such as photos, email PDFs, creative working files, and final files.
- May assist with daily digital marketing activities, including content development, website maintenance (desktop and mobile), digital advertising campaigns, search engine optimization, social media, and more.
- Additional duties may include product sourcing, editing, administrative tasks, and other responsibilities.
- Develop, update, and maintain vendor and talent contact lists.
- Prepare various reports as assigned.
- Perform other job-related duties and special projects as required.
Knowledge, Skills, Abilities, and Worker Characteristics:
- Proven track record in managing and publishing websites and social content.
- Must be comfortable working in web-based software systems (content production systems, CMS systems), email tools, basic desktop publishing applications (Adobe Creative Suite, Microsoft Office, etc.), and have a strong understanding of all social media.
- Fluency in web analytics tools (Google Analytics).
- Strong analytical skills to support overall social performance and achieve goals, comfort with social media analytics tools to report on critical KPIs and understanding of social platforms.
- Experience in launching or optimizing paid media campaigns.
- Knowledge of YouTube, Facebook, Instagram, TikTok, Twitter, and other platform ecosystems and best practices.
- Native Instagram, TikTok, YouTube, and Facebook user.
- Excellent organizational, time management, communication, and problem-solving skills.
- Strong interpersonal skills, a positive attitude, and the ability to excel in a collaborative environment with multi-disciplinary teams.
- Collaborates well with others and is solution oriented.
- Ability to be flexible, adapt to whatever comes your way, and pivot when priorities and direction change; thrive in a fast-paced environment.
- Comfortable working independently with minimum supervision and is self-motivated.
Education and Experience:
- Bachelor’s degree in marketing or related field
- Professional experience in the areas of digital marketing, communications, or social media communications
- Working knowledge of analytics tools (i.e., Google Analytics, Adobe Analytics, etc.)
Physical Requirements
- Visual requirements include seeing detail at close and far range with or without correction of everyday depth perceptions.
- Must be physically able to perform light work: occasionally lifting or carrying objects and sometimes standing or walking.
- Must perform the following physical activities: stooping, kneeling, reaching, handling, talking, hearing, and repetitive motions when asked to be onset.
Working Conditions
The duties of this position are performed in a general office setting and a work-from-home environment. There is weekly pressure to meet deadlines.
Supervisory Responsibility
None
Financial Responsibility
None
Contacts:
Has daily contact with the marketing team, store and office personnel, suppliers/vendors, and the general public.
Confidentiality:
Has access to confidential information, including advertising rates, pricing information, and store sales and marketing events.
Hy-Vee, Inc.
Related jobs:
Casting Call for Caucasian Models – Major Beauty Brand
We are seeking Caucasian models aged 50–70 to feature in a project for a major beauty brand. This is a fantastic opportunity to showcase natural beauty and confidence while collaborating with an industry-leading team.
Job Responsibilities
- Represent a major beauty brand in a professional photo shoot.
- Showcase natural, barefaced beauty in front of the camera.
- Participate in a mandatory live casting session.
Requirements
- Caucasian female, aged 50–70
- Must be local to NYC
- Submit a barefaced photo (no makeup) and any additional photo links or IG profile for consideration
Compensation
- Paid opportunity
Casting Call for Muscular Male – Energy Heist
We are seeking a muscular male actor to join the production of Energy Heist. This role is perfect for a confident and physically strong individual ready to bring intensity to the screen.
Job Responsibilities
- Perform in a dynamic and action-packed production environment.
- Collaborate with the production team to deliver a powerful and compelling performance.
Requirements
- Male, Hispanic
- Age: 35–40
- Minimum height: 5’10”
- Strong, muscular build
Compensation
- $200 per day
Casting Call for Female Models – IG Content for Major Artist
We are seeking two female models to create Instagram content for a major artist. This is a fantastic opportunity to showcase your talent and work with a high-profile team in Atlanta.
Job Responsibilities
- Participate in creating visually engaging Instagram content.
- Work collaboratively with the production team to capture dynamic and professional images or videos.
Requirements
- Female models, confident and photogenic
- Must be punctual and professional
- Available for one of the scheduled time slots
Compensation
- Paid opportunity
Casting Call for Female Models – Music Video
We are seeking five female models to feature in an exciting music video production in Atlanta. This opportunity is perfect for confident, stylish individuals ready to shine on camera.
Job Responsibilities
- Perform in a music video, showcasing confidence and energy.
- Wear designated wardrobe, including lingerie and club dresses.
- Collaborate with the production team for a visually dynamic shoot.
Requirements
- Female models, all ethnicities
- Comfortable with music video-style wardrobe
- Ability to follow direction and bring personality to the screen
Compensation
- $120 for 2–3 hours
Casting Call for Real People – Financial Docu-Series
We are seeking real individuals interested in learning skills to improve their financial futures for a paid docu-series with a major financial brand. This is a great opportunity to share your story and gain valuable financial insights.
Job Responsibilities
- Participate in a docu-series focused on personal financial growth.
- Share your experiences and journey in an authentic and engaging manner.
- Work with a production team to document your story.
Requirements
- College students or recent graduates
- Small business owners, solopreneurs, or side hustlers
- Individuals contributing to their households
- Must be located in or willing to work in Los Angeles, Atlanta, or New York City
Compensation
- Paid opportunity
Casting Call for Male Teens – Amazon Streaming Series
We are seeking male teens aged 13–17 to play mall shoppers and moviegoers in an Amazon streaming series. This is a non-union background role, and applicants must be local to the Nashville area.
Job Responsibilities
- Portray a mall shopper or moviegoer in a professional production.
- Follow direction from the production team to ensure authentic performances.
Requirements
- Male, aged 13–17
- Must be local to the Nashville area
- Able to commit to 12+ hours on set if needed
- Reliable and able to follow production schedules and directions
Compensation
- $100 for 8 hours, $12.50 per additional hour, with time and a half after 8 hours
Casting Call for Female Models – Music Video
We are seeking female models to feature in a music video for an artist. This opportunity requires talent who are comfortable dancing on camera and embody confidence and style.
Job Responsibilities
- Perform as a model and dancer in a professional music video production.
- Collaborate with the production team to deliver engaging on-camera performances.
Requirements
- Female, aged 21–29
- Height: 5’9″ and under
- Comfortable with dancing on camera
- Submit professional headshots or digitals for consideration
Compensation
- Paid opportunity
Casting Call for Real Trained Masseuse – HBO Series
We are seeking a real trained and certified male masseuse, aged 30s–40s, to appear in a major Emmy-winning HBO series. This role is open to all ethnicities and offers a unique opportunity to showcase your professional skills on screen.
Job Responsibilities
- Portray a professional masseuse with authenticity.
- Perform on set in alignment with production requirements.
Requirements
- Male, aged 30s–40s
- Certified and trained masseuse
- SAG member preferred
Compensation
- $216/8 hours + $10
Casting Call for Body Double – Female Tennis Player
We are seeking a body double for a female tennis player for ongoing work. This opportunity is ideal for an experienced athlete or someone comfortable portraying tennis movements with accuracy.
Job Responsibilities
- Serve as a body double for a tennis player in professional productions.
- Perform tennis-related movements and activities on set with precision.
Requirements
- Female, African American
- Height: 5’9″
- Must have tennis-playing experience or the ability to perform tennis-specific movements
- Submit photos and detailed stats for consideration
Compensation
- Rate determined per project
Casting Call for Tall Male Actors – Comedy Video
We are seeking tall male actors to portray a bodyguard in a comedic production. This role requires actors who are 6 feet tall or more, with no requirement for a muscular build, just height.
Job Responsibilities
- Portray a bodyguard in a comedic setting with confidence and a sense of humor.
- Collaborate with the production team to deliver a memorable performance.
Requirements
- Male, 18–60 years old
- All ethnicities welcome
- Minimum height of 6 feet
- Comfortable with comedic acting and following direction
- Submit photos and contact details for consideration
Compensation
- $150 flat rate
Casting Call for Lucas Role – True Crime TV Production
We are seeking a white male actor aged 20s–30s to portray Lucas in an intense true crime television production. This role requires a compelling on-screen presence and comfort with scripted, dramatic scenes.
Job Responsibilities
- Portray Lucas authentically in a true crime narrative.
- Perform intense scripted scenes involving high-stakes scenarios.
Requirements
- White male, aged 20s–30s
- Comfortable with scripted violence and murder themes
- Strong on-screen presence and ability to handle dramatic material
- Submit a full-length photo along with the required details for consideration
Compensation
- $75 per day (flat rate, no travel or lodging provided)
Casting Call for Sherry Role – True Crime TV Production
We are seeking a white female actor aged 50s to portray Sherry in a compelling true crime television production. This role involves delivering an authentic performance in intense scripted scenes.
Job Responsibilities
- Portray Sherry in a dramatic true crime narrative with authenticity.
- Perform scripted scenes involving high-stakes scenarios with emotional depth.
Requirements
- White female, aged 50s
- Comfortable with scripted violence and murder themes
- Strong on-screen presence and ability to convey complex emotions
- Submit a full-length photo along with the required details for consideration
Compensation
- $75 per day (flat rate, no travel or lodging provided)