Position Summary
The Brand Director will develop the marketing strategy for new and existing products within the assigned brand portfolio to drive profitable and sustainable growth in alignment with Proximo’s long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
- Oversee and develop portfolio marketing strategy for large brand or multiple smaller brands, ensuring alignment to the broader organization objectives
- Develop long term strategy (2+ years) for brand portfolio, and provide team with a clear vision for execution
- Offer direction on the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Provide direction on the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Own relationships with key agency stakeholders, leading agency management, briefings, execution and evaluation.
- Effectively manage brand budgets to optimize marketing spend
- Summarize insights, trends, and consumer behaviors into further development of the brand storyline
- § Development of line-extensions for the brand – project management of all new packaging, liquid etc.
- Lead, coach and develop a team that provides meaningful and actionable insights and solutions that are data driven and support the brand’s strategy
- Invest time into the development of direct reports and identify opportunities for advancement within Proximo
- Identify high potential talent and invest in the development of those individuals to grow the pipeline for future leaders of the department
Key Competencies
- Strategic Thinking–Develops strategies to achieve organizational goals; Understands organization’s strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation–Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others’ attention.
- Business Acumen–Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment–Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing–Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical–Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing People–Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates’ activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates’ skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
- Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
- Financial Skills: P&L Management (pricing, costs, margins, tax, discounts). Relationship management: Establish and maintain positive business relationships between stakeholders, both internal and external, by building appropriate rapport through credibility and reliability; Steadily builds and maintains connections through regular communication with business partners; Routinely measures the health of relationships with key stakeholders and identifies actions to strengthen them.
Key Relationships
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico, Casa Cuervo marketing department
- External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR
Knowledge and Experience
- 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Analytical skills- identify the full story and define implications from data analysis
- Forward thinker, who proactively seeks opportunities and proposes solutions.
- Positive attitude and influence.
- Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
- Team oriented player that thrives in a collaborative environment.
- Proficient in Excel, PowerPoint and Word
- Bachelor’s degree in marketing or related field (required); advanced degree (preferred)
Proximo Spirits
Related jobs:
DP/Camera Operator for Independent Short Film
Job Description
A Philadelphia-based short film is looking for a skilled DP or camera operator to join the crew for an upcoming indie shoot. The production is planned to begin in early July, with additional shoot days scheduled later in the summer and fall. This is a great opportunity for a cinematographer or camera operator with a passion for narrative storytelling and indie film collaboration.
Job Responsibilities
-
Operate camera and execute director’s visual style for scripted scenes
-
Collaborate closely with the director to plan and execute cinematic setups
-
Manage gear and maintain technical quality during the shoot
-
Work on multiple shoot days across summer and fall as needed
Requirements
-
Based in or able to work in the Philadelphia area
-
Experience working on short films or narrative projects
-
Strong understanding of camera operation and composition
-
Able to provide a reel showcasing previous work
-
Open to discussing pay or equipment rental coverage
Compensation
-
Rate negotiable based on experience and gear
-
Equipment rentals and on-set expenses may be covered
-
Additional shoot dates available for extended collaboration
Live Stream Crew for Upcoming Comedy Project
A new comedy series written by and starring Nate Bargatze is seeking experienced, creative talent to join the live stream crew for a multi-day shoot. This exciting production is casting for director-selected roles including producers, cameramen, and influencer/hip director types with strong personalities and on-camera style.
Job Responsibilities
-
Work as part of a live stream production crew during on-location shoots
-
Fulfill specific crew roles including producing, filming, or performing as an on-camera personality
-
Bring a confident, stylish, and media-savvy presence to the set
-
Support the comedic tone and dynamic energy of the project while working collaboratively
Requirements
-
Must have relevant experience in live streaming, production, or influencer-style content
-
Must be available for all four filming dates: May 27th, 28th, 29th and June 10th
-
Must be local to Fayetteville or willing to work as a local hire
Compensation
-
$182 for 12 hours per day
Live Stream Crew Needed for Upcoming Comedy Production
A new comedy project written by and starring Nate Bargatze is now seeking experienced crew members for a live stream production. This exciting opportunity is ideal for creative professionals with a strong background in production, digital media, or content creation. Selected roles will work directly under the director’s guidance during scheduled shoot dates.
Job Description
The production is assembling a talented live stream crew to support the filming of a major comedy series. Crew members will help capture behind-the-scenes content and live moments, enhancing audience engagement. This role requires technical know-how, a creative eye, and the ability to collaborate closely with the director.
Job Responsibilities
-
Operate live stream equipment during filming
-
Assist with behind-the-scenes content capture
-
Work directly with the director and creative team
-
Ensure smooth, high-quality streaming and content delivery
-
Represent the brand and production with professionalism
Requirements
-
Experience in live streaming or production-related roles
-
Open to producers, cameramen, and influencer/director-type creatives
-
Strong understanding of filming setups and social content trends
-
Must be available for a 4-day shoot in Fayetteville
-
Professional, creative, and adaptable under fast-paced conditions
Compensation
-
$182 for 12-hour production days
-
Director-selected opportunity for high visibility
-
Valuable credit on a high-profile comedy production
Junior Agent – Men’s Division
Job Description
A leading Los Angeles-based talent agency is hiring a Junior Agent to join its Men’s Division. This is a dynamic opportunity for an individual passionate about talent management, fashion, and entertainment. The position is perfect for someone eager to build a career in the talent representation industry and gain hands-on experience with model and talent development.
Job Responsibilities
-
Assist in day-to-day coordination and management of male talent
-
Communicate with clients, casting directors, and industry professionals
-
Support senior agents in booking, scouting, and talent strategy
-
Maintain schedules, digital portfolios, and internal databases
-
Provide administrative and organizational support across the division
Requirements
-
Must be based in Los Angeles
-
Strong interest in talent management, fashion, or entertainment
-
Excellent communication, organizational, and multitasking skills
-
Previous agency or entertainment experience is a plus, but not required
Compensation
-
Competitive pay based on experience
-
Career growth opportunity in a reputable talent agency
Job Description
A visionary psychological short film, Lost in Nightmares, is seeking a skilled 1st Assistant Camera (1st AC) to join its production team. This stylized horror piece follows a grief-stricken man unraveling through a dreamlike reality after discovering a mysterious video. The project demands visual precision, creative energy, and a team-first attitude. This is a non-paid role offering IMDb credit and portfolio material.
Job Responsibilities
-
Pull and maintain focus on moving subjects in high-tension, surreal sequences
-
Assist the Director of Photography with camera setups, lenses, and filters
-
Handle slating, equipment checks, and digital data hand-offs
-
Support the camera team in maintaining smooth, visually consistent footage
Requirements
-
Based in or able to travel to Miami, FL
-
Must be available August 8–10, 2025
-
Strong understanding of camera systems, lenses, and on-set workflow
-
Ability to work under pressure and adapt quickly in an indie production setting
-
Prior experience preferred; reel or references encouraged
Compensation
-
Unpaid role
-
IMDb credit
-
Meals provided during production
-
Access to final edited material for reels and portfolio use
Live Stream Crew for “Breadwinner” Starring Nate Barzgate
Job Description
A new production is now hiring skilled professionals to join the live stream crew for “Breadwinner,” starring Nate Barzgate. This four-day shoot will require an experienced team to manage camera operation, production coordination, and influencer-style on-camera presence. These roles are director-selected, and applicants should bring a creative, hip energy to support a dynamic and visually engaging live stream experience.
Job Responsibilities
-
Operate professional camera equipment during live event coverage
-
Assist with production setup and live stream coordination
-
Maintain technical quality and camera movement throughout broadcast
-
Appear on camera if selected as influencer/host-type talent
Requirements
-
Experience in live event filming or broadcast production
-
Ability to work in a fast-paced, on-set environment
-
Strong communication and multitasking skills
-
Professional demeanor and attention to detail
-
Must be available for all four shoot dates
Compensation
-
$182/12 per day
-
4-day call in Fayetteville
-
Roles are selected directly by the director
Crew Call for Line Producer, UPM, Production Manager, and 1st AD – SAG Indie Feature
Job Description
A character-driven, culturally rich romantic dramedy titled FUEGO is seeking experienced crew members for a SAG moderate budget feature currently in soft pre-production. Inspired by the emotional depth of Silver Linings Playbook and the energy of Shall We Dance?, this story centers on Gio, a bartender rediscovering his passion for dance while facing personal rivalries and unresolved grief. The production will shoot for 24 days in San Diego and is backed by a screenplay that won Best Screenplay at the International Puerto Rican Heritage Film Festival and was a finalist in the Urban World Film Festival.
Job Responsibilities
-
Oversee pre-production, scheduling, and budgeting as Line Producer or UPM
-
Manage daily operations on set and facilitate seamless coordination between departments
-
Lead production team logistics and ensure smooth execution during filming
-
Assist the director in planning and executing the vision with clarity and precision
Requirements
-
Proven experience in film production, especially on SAG moderate budget features
-
Strong organizational and leadership skills
-
Excellent communication and problem-solving abilities
-
Available for a 24-day shoot beginning in late July in San Diego
-
Passion for story-driven projects with a culturally grounded narrative
Compensation
-
Paid positions, commensurate with experience and scope
-
Work on a meaningful, award-winning, festival-recognized indie feature
-
Interviews conducted via Google Meet