Exhibitor Marketing Coordinator

What we’re about

IMAX is not your everyday entertainment experience, so it’s not surprising that IMAX employees and their careers go beyond the ordinary. Our employees share a passion for quality in everything they do. Our Hollywood people are movie business insiders with years of production experience. Our technology experts are unashamedly geeky – people who can talk for hours, and be riveting, about color gamut and lasers. Our business people are consummate sales and marketing professionals who are spreading the IMAX word around the world.

Of course we offer all the benefits you’d expect from a company with over 50 years of history. Yet, beyond this, we know everyone works differently and is motivated by different things. That’s why we offer competitive pay and a wide assortment of benefits – to help you make the most of your life at work and away from it.

As the world’s leading entertainment technology company, IMAX has revolutionized the way people experience movies. Specializing in immersive motion picture technologies, our employees are driven by a passion to take audiences around the world to places they’ve only dreamed of.

Come explore IMAX – where innovation, creativity and passion come together.

What you’ll be doing:

The Exhibitor Marketing Coordinator will support the Americas Exhibitor Marketing team on exhibitor marketing/relations, theatrical releases, and brand marketing. Coordinating both general consumer-focused marketing initiatives in addition to theatre-specific programs and support. The position supports all IMAX theatres in the Americas (commercial and institutional) to effectively assist in all aspects of exhibitor relations and marketing including theatre launch, sustaining marketing, IMAX film releases and brand marketing activations.

• For each film launch, serve as the secondary day-to-day contact and coordinate the execution of the below film marketing initiatives for Americas IMAX theatres:
• Research (film and theatre operations).
• National and local theatre marketing programs.
• Theatre support materials/exhibitor relations.
• Facilitate creative requests with external and internal partners.
• Studio support.
• Recap of theatre marketing programs and efforts.
• Establish and maintain relationships with IMAX theatres by serving as a day-to-day exhibitor marketing contact.
• Work with internal marketing teams, exhibitor partners, and studio counterparts to coordinate all marketing efforts to support IMAX films.
• Support new theatre launches and existing exhibitors with training and information related to best practices to launch IMAX films and and ensure they are adhering to IMAX brand guidelines.
• Work with the Exhibitor Marketing team to create theatre communication and incentive tools to meet the needs of exhibitor partners.
• Execute any cross-promotional opportunities that support the film and theatres in key markets.
• Identify, develop and coordinate execution of promotional items and materials.
• Develop email communications surrounding new and library film launches with the goal to maximize box office and encourage theatre participation.
• Track and update exhibitor brand creative deliverables as well as assist in the development of new brand assets with details on how they will be used by exhibitors.
• Day-to-day contact with the fulfillment house and coordinate shipments of marketing materials to domestic theatres.
• Support various theatre-related marketing programs including media planning, promotions, exhibitor events and industry conferences.
• Maintain and update theatre resource website.
• Assist with theatre research projects as it relates to exhibitors.
• Track and update calendar of exhibitor programs, conferences, new theatre openings and theatre re-launches, and other key events.
• Maintain department budget and invoicing.
• Assist and support the Vice President, Exhibitor Marketing with administrative tasks as needed.

What we’re looking for:

• Two+ years of work experience in a marketing role required.
• Entertainment industry experience preferred.
• Associate’s or Bachelor’s degree in marketing, communications or related field preferred; high school diploma required.
• Stellar communication and interpersonal skills, diplomatic, tactful, customer-focused with a professional phone manner and ability to interact professionally with staff members at all levels of the organization, and other external clients.
• Adept writing skills including knowledge of and attention to grammar and spelling, and ability to write diplomatically, professionally and persuasively.
• Outstanding organizational, project and time management skills with the proven ability to organize, prioritize and successfully manage multiple and shifting priorities, projects, and deadlines.
• Proven self-starter with a strong work ethic, resourceful, conscientious, punctual and energetic.
• Team-player, flexible, adaptable, personable, and able to work well with others, takes direction, and fulfills responsibilities under stress or pressure, with minimal direct supervision.
• Proficient analytical skills including the ability to conduct research, compile, organize and analyze information, formulate and effectively present conclusions to others.
• Basic understanding of creative deliverables including digital, AV and print assets.
• Proficient computer skills including Microsoft Office applications, Adobe Acrobat and internet/ social media savvy.

Please apply online. We thank all applicants for their interest in IMAX but only those selected for an interview will be contacted.

IMAX is an Equal Opportunity Employer.

IMAX