Marketing Director
Full Time Employee
NULASTIN, Inc., Boulder, Colorado
Who We Are
NULASTIN®, headquartered in Boulder, Colorado is the original, undisputed leader in helping people look and feel their best through novel elastin replenishment. The company, founded in January 2016 is reengineering the aging process by combining science and passion for a more vibrant and enriched personal care journey.
We utilize proprietary Elastaplex® in our skin and hair products to deliver clinically proven results that accentuate natural beauty, health, and vitality. Formulas are a direct result of 30-years researching emerging technology methods promoting wound healing and tissue regeneration. We hold 5 U.S. Patents, are ethically sourced, naturally derived, Paraben-free, cruelty-free (Leaping Bunny Certified), vegan-friendly, and proudly made in the U.S.A.
By leveraging the unique and proprietary power of elastin, NULASTIN has revolutionized what skin and hair care looks like. The rejuvenating collection for LASH, BROW, HAIR and SKIN is sold direct-to-consumer and has thousands of 5-star reviews, because real results speak for themselves.
Get to know us at https://nulastin.com/
About the Role
NULASTIN is seeking an experienced Marketing Director to join our growing company. You will be a key member of the leadership team with responsibilities that include driving consistent revenue growth, overseeing rollouts to new markets, and monitoring and optimizing growth performance. You are available to work in the office with the team at least 2 days a week.
The Director of Marketing needs to have an in-depth understanding of how to drive ecommerce sales through effective and cost-efficient marketing initiatives. You should be an analytical and strategic thinker able to balance new customer acquisition strategies with retention initiatives as well as identifying and implementing new business development. You are an out of the box thinker and willing to get in the weeds and do whatever needs to be done, including creating assets and writing messaging, to accomplish marketing KPIs. You use direct reporting to monitor performance. You have a proven track record for effective and positive leadership and are able to motivate and inspire the team to achieve and outperform the company’s strategic goals. You have a consumer centric mindset with strong experience applying this mindset in a digital environment.
The Marketing Director reports directly to the Chief Executive Officer, and oversees and manages the fractional acquisition and retention team and the internal brand and creative team. This is an opportunity to make an immediate and meaningful impact in a fast-paced startup environment for an emerging beauty and cosmetic company. You, like us, are committed to amplifying NULASTIN’s position as a leader in the personal care/beauty industry. You are excited to share our vision to make elastin replenishment an essential part of people’s lives.
Responsibilities include:
- Build and implement marketing plans with clear revenue targets and KPIs
- Drive profitable ecommerce business across brand site and amazon.com
- Manage and maintain marketing promo calendar, which includes market-specific launches, promotions and programs and ensure successful implementation cross departments
- Monitor and ensure implementation of promotions throughout production, development, and analysis process
- Ensure all promotional programs are in line with the company objectives and strategies
- Analyze market segments to determine growth opportunities; put together marketing plans to support launches of new initiatives and into new markets
- Utilize commercial and consumer data to develop a comprehensive understanding of market, category, and segment dynamics; utilize this data to craft differentiated and compelling selling stories to use across company platforms
- Develop a deep understanding of the competitive landscape, becoming the go-to source for competitor insight
- Understand NULASTIN’s product portfolio, features and benefits, how they differ from direct competitors, and why consumers and potential partners should care
- Lead weekly meetings with marketing team; identify needs and areas of opportunity, and guide the team to further drive businesses development and maintain marketing analytics dashboards
- Lead and motivate direct reports towards the company’s strategic goals
- Ensure relevant assets are produced, distributed, and used as needed to support marketing strategies
Qualifications
- Proven track record of 8+ years of D2C online marketing experience; huge plus if you have experience in the beauty, vanity, and personal care industry
- Ability to translate our brand vision to the online channel and execute strategies that lead the company consistently towards that vision
- Experience evaluating new market and new product launches as well as implementation of new market and new product launches for D2C brands
- Strong skills in marketing strategy and planning, implementation, and budget management
- Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing marketing team
- Experience in a startup-like environment and understand the importance of teamwork, communication, and cross departmental collaboration
- Needs to be a creative and analytical thinker and problem solver, thrive in a fast-paced startup environment, with the ability to prioritize and oversee multiple projects at once, having attention to detail and work well with cross functional teams.
- Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.
Compensation
The candidate should expect advancement opportunity and scope, once talent, work experience, skills and certifications are assessed. The starting salary range is $90,000 to $120,000 (commensurate with experience) with opportunity for bonuses and ownership interest. Employees of NULASTIN are also compensated with a benefits package including medical Individual Coverage Reimbursement Arrangement (ICHRA), dental, vision, steep product discounts, and unlimited vacation.
Why Boulder? Boulder has consistently topped lists of the happiest (and healthiest) cities in America. The Gallup-Healthways Well-Being Index named Boulder the “Best Community for Physical Well-Being.” Not least among them: breathtaking scenery, a pleasant climate, unlimited outdoor activities, a foodie heaven, tech mecca, home to the nation’s largest concentration of natural and organic products companies, and a charming downtown, where our office is located at 1200 Pearl Street!
NULASTIN, Inc. an equal opportunity employer. It is our policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. We will endeavor to provide reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
NULASTIN®
Related jobs:
Casting Call: Share Your Hair Story for Cécred Commercial in Los Angeles
Job Description
Cécred is looking for real people to share their personal hair stories in a heartfelt commercial that highlights the deep connection people have with their hair. This is an opportunity to share your unique journey and showcase the beauty of diversity through authentic storytelling.
Job Responsibilities
- Participate in a full shoot day (10-12 hours) sharing your personal hair journey.
- Collaborate with the creative team to bring your authentic story to life.
- Be available for wardrobe fitting prior to the shoot.
Requirements
- Open to all ethnicities, genders, hair textures, styles, and colors.
- Must be based in or available to shoot in Los Angeles. Travel expenses are not covered.
- Union and non-union individuals are welcome to apply.
- Must provide personal archival footage if applicable (no professional photos).
Compensation
- Session fee: SAG Scale $780 (10-12 hour day).
- Personal archival footage fee: $500.
- Still photography: $500 plus 20% agency fee; buyout $2000 plus 20%.
- Behind-the-scenes footage: SAG Scale $760.
- Total compensation: $4,540.
Casting Call: Male Teens for Sportswear Brand Shoot in New York
Job Description
We are seeking male teens aged 13-18 based in New York for an exciting paid photoshoot with a renowned sportswear brand. This is a great opportunity to gain professional experience while representing a leading brand.
Job Responsibilities
- Participate in a professional photoshoot for a sportswear campaign.
- Collaborate with the creative team to showcase the brand’s vision.
- Follow on-set direction and maintain a positive attitude throughout the shoot.
Requirements
- Male teens aged 13-18.
- Must be based in New York.
Compensation
- Paid opportunity, details provided upon selection.
Casting Call: Cryptocurrency Holders Aged 50+ for Commercial in Los Angeles
Job Description
We are looking for cryptocurrency holders aged 50 and older to participate in an exciting project in Los Angeles. This is a unique opportunity to share your perspective and experiences in the world of cryptocurrency while being part of a professional production.
Job Responsibilities
- Participate in a filmed segment showcasing your experiences with cryptocurrency.
- Collaborate with the production team to ensure an authentic and compelling performance.
- Provide a video submission for consideration before the shoot.
Requirements
- Must be 50 years of age or older.
- Current cryptocurrency holder.
- Available to film in Los Angeles on the scheduled date.
- Submit a video audition by the specified deadline.
Compensation
- Compensation details provided upon selection.
Casting Call: Models Needed for Major Artist Project in Atlanta
Job Description
We are seeking models for an exciting paid gig featuring two major artists. This is a unique opportunity to be part of a high-profile project in Atlanta. Models will play a key role in bringing the creative vision to life.
Job Responsibilities
- Participate in a professional shoot for two major artists.
- Collaborate with the creative team to deliver stunning visuals.
- Represent confidence and professionalism on set.
Requirements
- Models of any background who are confident and camera-ready.
- Must be available to work in Atlanta on the scheduled day.
- Punctuality and a professional attitude are essential.
Compensation
- Competitive pay provided for your time and talent.
Casting Call: Open Call for Aspiring Models at Mother HQ
Job Description
Start the new year with an exciting opportunity to pursue your modeling dreams! Mother HQ is hosting its first open call of 2025, and we are looking for fresh faces ready to step into the world of international modeling. No experience is necessary—just bring your enthusiasm and passion for the industry.
Job Responsibilities
- Attend the open call and share your aspirations for a modeling career.
- Complete a simple information form to help us learn more about you.
- Participate in a brief chat with our team and have a few digitals taken.
Requirements
- Girls: Ages 15 and up, 5’9″ and taller.
- Boys: Ages 16 and up, 6’1″ to 6’3″.
- No experience necessary.
- Arrive with a clean face (no makeup) and be ready to share why you want to be a model.
Compensation
- Opportunities provided upon selection for those who are a great fit.
Casting Call: New Faces Wanted for 2025 with Revolt Models
Job Description
Revolt Models is scouting fresh talent for 2025! If you’re ready to kickstart your modeling career with one of the industry’s leading agencies, this is your chance to shine. We’re looking for confident and aspiring models eager to join our talented roster.
Job Responsibilities
- Submit your application to be considered for the Revolt Models team.
- Showcase your potential through professional photos or digitals.
- Collaborate with industry professionals to develop your modeling career.
Requirements
- Open to aspiring models who are ready to work hard and stand out.
- Submit your information and photos via email.
Compensation
- Opportunities for professional modeling work provided upon selection.
Casting Call: Female Lead Model for R&B Artist’s EPK Visuals in Atlanta
Job Description
We are seeking a stunning female model to star as the love interest in an R&B artist’s EPK visuals, shot in a cinematic, movie trailer style. This role is perfect for someone with confidence, charisma, and a great personality who is comfortable performing in intimate, romantic scenes.
Job Responsibilities
- Portray the artist’s love interest in a visually captivating project.
- Collaborate with the production team to deliver a professional performance.
- Be prepared with wardrobe changes, including lingerie, a sexy tight dress, and a casual outfit.
Requirements
- Brown or dark-skinned African American female, aged 18-28.
- Curvy or slim-thick body type.
- Comfortable with staged romantic scenes.
- Hair and makeup ready upon arrival.
- Must be punctual and professional.
Compensation
- $250, paid same day.
Casting Call: Models for Mad Talent Management in New York
Job Description
Mad Talent Management is hosting an open model casting call in New York City. This is a great opportunity for aspiring and experienced models to join a professional talent management agency. All genders, sizes, and backgrounds are welcome to apply.
Job Responsibilities
- Attend the open casting call and showcase your potential as a model.
- Represent confidence and versatility during the audition process.
- Collaborate with the team to discuss future modeling opportunities.
Requirements
- Must be 18 years or older.
- Open to all genders, sizes, and levels of experience.
- Arrive prepared and ready to present yourself professionally.
Compensation
- Opportunities provided upon selection.
Casting Call: Plus-Size Models for DCM Model Search 2025
Job Description
We are searching for aspiring plus-size models to join an exciting new opportunity with the DCM Model Search 2025. This is your chance to take your modeling career to the next level! We are looking for confident, ambitious talent based in NYC, LA, and Miami to represent diversity and style.
Job Responsibilities
- Participate in professional photoshoots and promotional campaigns.
- Represent confidence and inclusivity through your work.
- Collaborate with industry professionals to showcase your unique beauty.
Requirements
- Aspiring plus-size models.
- Must be based in NYC, Los Angeles, or Miami.
- Open to new talent with an interest in modeling.
Compensation
- Opportunities to grow your modeling portfolio and collaborate with leading industry professionals.
Casting Call: Female Models for Music Video in New Jersey
Job Description
We are seeking female models for an exciting music video project in New Brunswick, New Jersey. This opportunity is perfect for confident and dynamic individuals comfortable dancing on camera.
Job Responsibilities
- Perform as a featured model in the music video.
- Showcase confidence and rhythm while dancing on camera.
- Collaborate with the production team to create an engaging visual performance.
Requirements
- Female models, aged 21-29.
- Height: 5’9″ and under.
- Must be comfortable dancing on camera.
- Submit professional headshots or digital photos for consideration.
Compensation
- Paid opportunity, details provided upon selection.
Casting Call: Background Extras for TV Show in South Florida
Job Description
A new television series is seeking background extras in South Florida. Filming will take place from March to August, and we are adding talent to the roster for various roles. This is a fantastic opportunity to work on a professional production in exciting Miami-based scenes.
Job Responsibilities
- Portray background characters, including high-end Miami types, college students, Hispanic talent (ages 18-70), and rougher/character types.
- Collaborate with the production team to deliver natural performances in dynamic scenes.
- Follow on-set directions and maintain professionalism during the shoot.
Requirements
- Must be a local resident of South Florida.
- Provide a clean, clear headshot or digital photo (no selfies).
- Must be able to complete onboarding paperwork.
- Must have a Casting Networks account.
Compensation
- $182 per 12-hour day (agency fee applies).
Casting Call: Photo Double for Film Project in Brookhaven
Job Description
We are seeking a photo double for an upcoming film project. The role requires a Hispanic or olive skin tone male with a very fit frame, black hair, and specific measurements. This is an overnight shoot in Brookhaven.
Job Responsibilities
- Perform as a photo double for the lead actor.
- Ensure physical appearance and measurements closely match the specified details.
- Collaborate with the production team during the overnight shoot.
Requirements
- Hispanic or olive skin tone male, aged 35-55.
- Black hair with a very fit frame.
- Height: 5’8”, Weight: Approx. 175 lbs.
- Neck: 16, Waist: 31, Jacket: 40S.
- Submit 3 pictures (including a dated selfie), along with your age, height, weight, and contact information.
Compensation
- $196 for a 12-hour shift.