Marketing Director
Full Time Employee
NULASTIN, Inc., Boulder, Colorado
Who We Are
NULASTIN®, headquartered in Boulder, Colorado is the original, undisputed leader in helping people look and feel their best through novel elastin replenishment. The company, founded in January 2016 is reengineering the aging process by combining science and passion for a more vibrant and enriched personal care journey.
We utilize proprietary Elastaplex® in our skin and hair products to deliver clinically proven results that accentuate natural beauty, health, and vitality. Formulas are a direct result of 30-years researching emerging technology methods promoting wound healing and tissue regeneration. We hold 5 U.S. Patents, are ethically sourced, naturally derived, Paraben-free, cruelty-free (Leaping Bunny Certified), vegan-friendly, and proudly made in the U.S.A.
By leveraging the unique and proprietary power of elastin, NULASTIN has revolutionized what skin and hair care looks like. The rejuvenating collection for LASH, BROW, HAIR and SKIN is sold direct-to-consumer and has thousands of 5-star reviews, because real results speak for themselves.
Get to know us at https://nulastin.com/
About the Role
NULASTIN is seeking an experienced Marketing Director to join our growing company. You will be a key member of the leadership team with responsibilities that include driving consistent revenue growth, overseeing rollouts to new markets, and monitoring and optimizing growth performance. You are available to work in the office with the team at least 2 days a week.
The Director of Marketing needs to have an in-depth understanding of how to drive ecommerce sales through effective and cost-efficient marketing initiatives. You should be an analytical and strategic thinker able to balance new customer acquisition strategies with retention initiatives as well as identifying and implementing new business development. You are an out of the box thinker and willing to get in the weeds and do whatever needs to be done, including creating assets and writing messaging, to accomplish marketing KPIs. You use direct reporting to monitor performance. You have a proven track record for effective and positive leadership and are able to motivate and inspire the team to achieve and outperform the company’s strategic goals. You have a consumer centric mindset with strong experience applying this mindset in a digital environment.
The Marketing Director reports directly to the Chief Executive Officer, and oversees and manages the fractional acquisition and retention team and the internal brand and creative team. This is an opportunity to make an immediate and meaningful impact in a fast-paced startup environment for an emerging beauty and cosmetic company. You, like us, are committed to amplifying NULASTIN’s position as a leader in the personal care/beauty industry. You are excited to share our vision to make elastin replenishment an essential part of people’s lives.
Responsibilities include:
- Build and implement marketing plans with clear revenue targets and KPIs
- Drive profitable ecommerce business across brand site and amazon.com
- Manage and maintain marketing promo calendar, which includes market-specific launches, promotions and programs and ensure successful implementation cross departments
- Monitor and ensure implementation of promotions throughout production, development, and analysis process
- Ensure all promotional programs are in line with the company objectives and strategies
- Analyze market segments to determine growth opportunities; put together marketing plans to support launches of new initiatives and into new markets
- Utilize commercial and consumer data to develop a comprehensive understanding of market, category, and segment dynamics; utilize this data to craft differentiated and compelling selling stories to use across company platforms
- Develop a deep understanding of the competitive landscape, becoming the go-to source for competitor insight
- Understand NULASTIN’s product portfolio, features and benefits, how they differ from direct competitors, and why consumers and potential partners should care
- Lead weekly meetings with marketing team; identify needs and areas of opportunity, and guide the team to further drive businesses development and maintain marketing analytics dashboards
- Lead and motivate direct reports towards the company’s strategic goals
- Ensure relevant assets are produced, distributed, and used as needed to support marketing strategies
Qualifications
- Proven track record of 8+ years of D2C online marketing experience; huge plus if you have experience in the beauty, vanity, and personal care industry
- Ability to translate our brand vision to the online channel and execute strategies that lead the company consistently towards that vision
- Experience evaluating new market and new product launches as well as implementation of new market and new product launches for D2C brands
- Strong skills in marketing strategy and planning, implementation, and budget management
- Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing marketing team
- Experience in a startup-like environment and understand the importance of teamwork, communication, and cross departmental collaboration
- Needs to be a creative and analytical thinker and problem solver, thrive in a fast-paced startup environment, with the ability to prioritize and oversee multiple projects at once, having attention to detail and work well with cross functional teams.
- Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner.
Compensation
The candidate should expect advancement opportunity and scope, once talent, work experience, skills and certifications are assessed. The starting salary range is $90,000 to $120,000 (commensurate with experience) with opportunity for bonuses and ownership interest. Employees of NULASTIN are also compensated with a benefits package including medical Individual Coverage Reimbursement Arrangement (ICHRA), dental, vision, steep product discounts, and unlimited vacation.
Why Boulder? Boulder has consistently topped lists of the happiest (and healthiest) cities in America. The Gallup-Healthways Well-Being Index named Boulder the “Best Community for Physical Well-Being.” Not least among them: breathtaking scenery, a pleasant climate, unlimited outdoor activities, a foodie heaven, tech mecca, home to the nation’s largest concentration of natural and organic products companies, and a charming downtown, where our office is located at 1200 Pearl Street!
NULASTIN, Inc. an equal opportunity employer. It is our policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. We will endeavor to provide reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected]
Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.
NULASTIN®
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