About Maesa
Maesa is the world’s largest independent beauty company, housing numerous, fast growing “it” brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with inhouse marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered “commercializing creativity,” making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide.
Maesa is looking for a Social Media Manager. In this role you will be responsible for developing and executing overall social media strategy for one of Maesa’s exclusive beauty brands, Hairitage by Mindy McKnight. The Social Media Manager leads and helps execute the social content strategy across channels for the brand, as well as oversees Social Advertising campaigns. You will take part in a cross-channel marketing experience as you lead the social media aspect of the consumer journey for key activations.
This role is reporting to the Senior Manager of Social Media.
Key Responsibilities:
- Create and execute social media strategy and content strategy, campaigns, and partnerships across all social channels to support objectives
- Collaborate with Brand Marketing team in NY and Founder team in Dallas daily on overall strategy and execution
- Creation of ad-hoc / trending content on an as needed basis
- Responsible for developing content calendars for Instagram, TikTok, YouTube, Facebook, and Twitter
- Collaborate with E-Commerce, Marketing and Design teams in NY for content and campaign development that align with overall brand identity, goals and budget
- Ensure the brand voice and identity is carried out across social media channels while driving performance
- Responsible for community management across platforms, ensuring flawless execution of response times and content delivery in an authentic brand voice
- Manage paid social strategy and campaigns against defined KPIs such as driving traffic, engagement, leads and DTC conversions
- Own and manage digital ad budget
- Manage communication with digital agencies for digital media plans, asset needs and ongoing optimizations
- Collaborate with Influencer Marketing team and drive influencer strategy, including campaigns and content needs to drive brand awareness, channel growth and engagement
- Define tactics to drive to Brand.com as well as Retailer.com
- Measure and analyze impact of social media initiatives on various KPIs, including channel growth, impressions, engagements, referral traffic and conversions. Create regular reports to share with internal teams and Founder team
- Collaborate with the Customer Service team on social listening and response
- Develop strategies to support product launches and seasonal animations to increase conversions around editorial calendar/brand stories
- Manage advocacy strategy for UGC growth and quality across all social and digital channels
- Establish best practices on how to optimize content (video, imagery, GIF, etc) across channels
- Stay abreast of evolving landscape and bring forth ideas to stay competitive in the social universe
- Identify and propose new, innovative social media campaigns and initiatives in support of key brand moments, events, and milestones
- Mentor and manage direct report(s), fostering professional growth
Requirements / Qualifications:
- Bachelor’s degree in Marketing or related field
- 4+ years of online marketing experience in social media and social content creation
- Proven history developing and managing strategies and campaigns to grow social media audiences and ultimately drive sales for a brand
- Experience managing brand social media accounts across Instagram, Facebook, Twitter, and YouTube.
- Experience in Beauty required
- Experience in hair care a plus, and in particular textured hair care
- Proven experience in managing paid social campaigns
- Experience using social media analytics tools
- Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of a brand across various types of content
- Excellent communication and presentation skills
- Exceptional eye for visuals and social content relevant for a brand
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Open to some travel (some visits to NY office, influencer events, etc.)
- Attention to detail
- Passionate about all things social
Any offer of employment is contingent on providing proof of COVID-19 vaccination prior to your start date, subject to approved medical and/or religious exemptions, in accordance with applicable law.
Maesa
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A student short film production is seeking passionate and dedicated crew members to join an upcoming project filming in Palo Alto. This paid opportunity is ideal for creatives looking to gain hands-on experience in a collaborative filmmaking environment. The project explores emotional storytelling and is perfect for individuals eager to contribute their skills to a meaningful and visually compelling film.
Job Responsibilities
- Collaborate with the director and production team to execute the film
- Support on-set operations within your assigned crew role
- Assist with setup, filming, and breakdown during shoot days
- Maintain professionalism and teamwork throughout production
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Requirements
- Open to individuals with experience or strong interest in film production
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- Interest in storytelling and independent film projects
Compensation
- Paid student film opportunity
- Valuable on-set experience and networking
POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
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- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
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TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
Bass Pro Shops