Senior Director Of Marketing

3DLOOK is the global leader in AI-first virtual fit solutions that drive retail innovations by providing personalized fit and size recommendations and virtual try-on for shoppers to help brands reduce returns while increasing conversion and AOV. 3DLOOK’s solutions enable innovative, personalized shopping experiences and give brands actionable insights to optimize design, product development, inventory planning, and distribution.

3DLOOK has been recognized in Gartner® Hype Cycle™ for Retail Technologies, 2021, won the Digiday Technology Award and RTIH Innovation Award in 2021, LVMH Innovation Award, and the IEEE Retail Digital Transformation Grand Challenge in 2019, and was recognized as one of the 2020 Pioneers of the New World. Some of the biggest names in retail, including Tailored Brands and Dickies, as well as uniform industry giants Unisync and Berkshire Hathaway’s Fechheimer Brothers, have tapped 3DLOOK’s solutions.

We are recruiting a remarkable Senior Director of Marketing to drive revenue through a best-in-class marketing strategy, lead its marketing program and take the marketing organization to new heights. Reporting to the co-founder and Chief Commercial Officer, you will lead all aspects of marketing, from demand gen and digital to product marketing, content to brand and PR, and everything in between. You will be working in close collaboration with the founding team and other executive leaders in sales, product, engineering, and customer success to grow our flagship e-commerce product YourFit into a global industry-standard virtual fit solution.

We are looking for a bright, talented, and ambitious marketing leader who has the ability to both think big vision while rolling up their sleeves to get things done and move with agility to achieve their goals. 

Responsibilities:

• Continue to build and set the overall marketing strategy for 3DLOOK
• Build, lead and mentor a team of marketers across demand gen, content marketing, product marketing, and more
• Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross-sells, and upsells, and be confident in setting and hitting lead generation goals to support company financial goals
• Design cross-functional and cross-channel campaigns
• Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results
• Partner with client-facing teams to ensure marketing strategy is aligned with other acquisition and retention initiatives
• Ownership of the full customer journey through all marketing touchpoints
• Own the 3DLOOK story across all constituents from customers to prospects, partners to investors, employees to end users
• Manage contractors, vendors, and the 3DLOOK overall marketing budget
• Design, craft, and organize integrated campaigns such as webinars, email marketing, and digital across the entire customer lifecycle
• Setting the marketing strategy: Set goals, plan, and prioritize across all areas of marketing
• Product Marketing: Gain a deep understanding of the audience, develop positioning and messaging, and communicate about the product and its benefits to the key personas in both enterprise and mid-market verticals
• Marketing team management & hiring: Manage the current augmented global marketing team, plan for future hiring, and hire marketers passionate about driving growth and telling a story
• Be a cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions
• Marketing tools and operations: You will define and augment the tools and processes needed to scale the marketing team

Requirements:

• 10+ years of related work experience, preferably both in startups and big companies
• 7+ years of marketing experience in B2B SaaS companies
• Breadth in all areas of marketing, depth in product marketing, and growth marketing/demand generation
• Previous working experience in e-commerce would be a big plus
• Experience with the promotion of apps/services within Shopify or other commerce platforms would be a big plus
• Demonstrated experience and comfort owning pipeline volume and revenue goals
• High-quality bar: customer-first marketing strategies and experience in driving revenue via marketing
• Experience with marketing tools and automation such as Hubspot etc
• Previous experience managing contractors or outside agencies
• Experience in a content-heavy role
• A right and left-brained thinker; you’re as comfortable with a technical piece of content as you are creating brand work
• Thrive in an outcome-focused environment
• Passionate and pro-active: a driven, self-starter who can work independently and as part of a team
• Outstanding verbal and written communications skills, you love to write and thrive on camera, as well as behind the scenes
• Scrappiness and experimentation mindset. You are comfortable rolling up your sleeves and are excited to take a post-Series A company to scale

What we offer:



• Participation in the Company Stock Option Program is available after six months of work that has produced exceptional results
• Professional workshop attendance at the company’s expenses
• Four weeks (20 working days) paid vacation within a year
• Paid sick leave (10 days/year, full coverage)
• Fully remote

3DLOOK