Veyl Ventures partners with leading experts across the health, beauty, and wellness industries to develop some of today’s most innovative lifestyle-focused and sustainably minded brands. The Veyl portfolio and culture prioritize people, planet and pets – making up a community of 100+ passionate and committed CPG leaders across the globe. By reinventing the traditional business model, Veyl efficiently scales brands with proven accelerated success.
This position is based in NYC with WFH flexibility.
Position Summary:
We now have an exciting opportunity for a Brand Director to lead our functional food and beauty brand with co-creator Dr. Kellyann Petrucci! Dr. Kellyann Petrucci is a doctor specializing in biological medicine, a certified nutritionist, and a New York Times best-selling author. Dr Kellyann’s mission is to deliver the most trustworthy health products in a system that makes sense by continuing to be honest, authentic, dedicated, and caring. At Dr. Kellyann’s, transforming people is our passion. We love the unique challenge of helping those on the edge of giving up because nothing has worked. We will never stop working to spread the message that nutrition has the power to heal you from the inside out.
As the portfolio of health, wellness, beauty, and pet brands continue to grow at Veyl, we are seeking a Brand Director to shape our 3-year growth strategies to deliver business results through data and consumer insights, creative ideation, product innovation, and cross-functional leadership. This individual will have a great deal of exposure to our executive team and as such, the Brand Director will need to exemplify a general manager mindset thriving in the ambiguity of innovation while inspiring team members with their innate category passion and energy to quickly scale brands – building cross functional relationships while developing and leading support teams. The Brand Director will own P&L of their respective brand and corresponding budget allocations fueling digital-first omnichannel marketing strategies.
Essential Duties:
- Drive brand development and execution of strategic plans by providing appropriate category, consumer, and competitive insights and analyses
- Manage key issues and projects in support of business objectives; Ensure marketing strategies and goals are clearly communicated cross-functionally
- Lead development of new products from idea to launch, including:
- Support cross-functional team on formulation/discovery – trending ingredients, formats or innovation
- Validate product feasibility
- Define target consumer
- Guide design, creative, copy and packaging concepts
- Present and align with Executive team through Stage Gate process
- Identify, evaluate, and prioritize growth opportunities with cross-functional teams; Assess opportunity feasibility and develop go-to-market launch plans
- Utilize consumer insights and industry market research to further refine target consumer, marketing priorities, and investment
- Manage portfolio strategy, business case assessment, and monthly business reporting
- Develop brand DNA, messaging, personas + consumer insights
- Develop and manage marketing budgets, product P&Ls, and monitor ROI on all market spend
- Coach and mentor team members to develop brand marketing capabilities
- Conduct special projects, analysis, trackers, as required
Requirements
- 5+ years developing and executing omnichannel marketing strategies with a digital first approach – direct response experience preferred
- 5+ years of progressive leadership managing CPG brand within the functional food and/or beauty industry
- Proven track record and knowledge of online and digital sales offerings, specifically in D2C with experience in the eCommerce environment
- BS/BA Business, Advertising, Marketing, Finance, or similar field of study required; Masters preferred
- 5+ years launching product and campaign strategies – managing cross functional teams, external agency relationships, and corresponding budgets
- Must have excellent PowerPoint Development + Presentation Skills
- Proficient in Microsoft Office and G-Suite Programs
- Thrives in fast-paced, rapidly changing, startup environment with an innate ability to successfully manage and prioritize critical assignments and workflow
- Excellent communication skills with demonstrated effectiveness building strong working relationships and influencing senior leadership.
- Previous experience working at, or managing a creative agency a plus
Perks & Benefits
- Summer Fridays – We provide downtime the first Friday in July, August and September
- Paid Volunteer Time Off to connect with your community
- Company- sponsored wellness programs
- Remote opportunities
- Free products upon hiring and employee discounts for all of our brands
Veyl Ventures is an EOE/Veterans/Disabled/LGBTQ employer!
At Veyl, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the customers we serve and the communities we operate in. We are proud to be an inclusive company as an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. If you are thinking about joining our team, we expect that you would agree!
Veyl Ventures
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