Position Summary
Proximo Spirits is one of the fastest growing, multi-brand spirits companies in the United States, and leaders in the high growth categories of tequila and Irish whiskey. Proximo Spirits is part of the Jose Cuervo company, headquartered in Mexico.
We are seeking a seasoned integrated PR specialist who will develop, implement and manage Public Relations & Influencer channel plans across Proximo brands – to drive increases in brand awareness, building reputation and equity, and supporting consideration among its varied consumer audiences.
Senior Manager will be part of the Communications team at Proximo, and report into the Group Communications Director. They will work alongside their Paid Media and Experiential colleagues, and partner with the Brand teams to define communication objectives, brief and manage external agencies (PR, Content Integration and Talent/Influencer), and lead full funnel and converged marketing campaigns and activations.
With prior experience in CPG, lifestyle and spirits brands, the Senior Manager position should be expert in creating innovative communication campaigns across the media, influencer and entertainment ecosystem. Capable to both lead teams/projects and collaborate with cross-functional partners, this person will find the right places, people, moments and platforms to tell our brand stories and engage with our target consumers where they are, and with messages and stories relevant and memorable to them.
Proximo Spirits brands that this position will support include Jose Cuervo tequila, the world’s number one tequila brand, Gran Coramino Tequila, a partnership with Kevin Hart, Bushmills Irish Whiskey from the world’s oldest whiskey distillery, Pendleton Whisky, outdoor enthusiast whisky TINCUP, and our ultra-premium distillery and hospitality brands Great Jones Distilling Co. in Manhattan, and Stranahan’s American Single Malt from Colorado.
Role & Responsibilities
- Ensure the effective execution of Proximo brand communications through impactful PR and Influencer strategies that drive the visibility, growth and profitability of Proximo brands
- Execute marketing campaigns that move with the speed of culture in order to remain connected & relevant with consumers and their passion points
- Identify new influencer strategies that position Proximo brands at the leading edge of the market to deliver content to consumers in new & compelling ways.
- Manage a multi-million-dollar budget to support multi-channel campaigns, and use passion for beverage spirits, and the lifestyle areas they operate in, to grow awareness of our brands with various media and culture targets.
- Motivate and lead our PR & Influencer agencies to create high performing media strategies that increases consumer reach and continuously improves brand equity
- Identify innovative approaches to enhancing brand image through paid and earned strategies, leveraging technology and creative best practice to deliver content that drives measurable talk-ability, engagement and conversion
- Coach and oversee the PR Manager to develop capabilities and the brand PR strategies that they lead
- Brief, train and develop internal spokespeople and the messages they deliver, as well as external talent we hire to endorse our brands. Internal spokespeople include CEO, Head of Marketing, Master Distillers and Blenders for our brands, Brand ambassadors.
- Partner with Group Communications Director on long-term brand positioning and curation of reputation with consumers, understanding each brand’s heritage, product RTBs and role in culture to provide guidance and counsel to brand teams across projects and annual brand plans
- Lead brand activations in-market, acting as overall decision-maker and person accountable for success of PR events, media trips and sponsor activations.
Key Competencies
- Strategic Thinking & Business Acumen – Considers the strategic direction of Proximo brands and their objectives during day-to-day execution and decision making. Demonstrates knowledge of market and competition. Consider the future implications of a decision’s impact; this may involve the creation of new approaches to proactively or reactively address an opportunity and/or concern.
- Innovation–Displays original thinking and creativity for PR campaigns; Tailor messaging and content to reach target audiences, with a focus on operating at the leading edge of consumer preferences; Presents ideas and information in a manner that gets others’ attention.
- Cultural Awareness–Has finger on the pulse of culture, and demonstrates a keen awareness of cultural and consumer trends driving preference with Gen-Z and Millennial populations. Is experienced in marketing to multicultural consumer groups.
- Planning/Prioritization— Manage multiple, often competing priorities simultaneously and reprioritize based on impact, risk and value to Proximo business goals
Key Relationships
- Internal- Marketing & Communication team, Distillery teams, Legal & Sales
- External- Agency Partners: PR/Influencer/Entertainment and Talent , Celebrity and influencer ambassadors, and their agent teams
Knowledge and Experience
- 10+ years PR experience in consumer goods, lifestyle and/or spirits sector, with strong ability to activate integrated campaigns across media, talent and influencer at a national and local level
- Understand and have a passion for collaboration within the entertainment and sports landscape, including managing artist and celebrity campaigns, developing music and sports sponsorship amplifications, and integrations within popular content.
- Creative, conceptual and imaginative, yet practical to solve day-to-day problems.
- Demonstrate ability to thrive in an entrepreneurial, fast paced and dynamic environment.
- Solid experience working with influencers to create buzz and extend traditional PR tactics
- Ability to set agency KPIs and approve budgets for brand teams
- Exceptional writing and editing skills, with experience in drafting communication plans
- Experience in crisis communications and development of risk scenario planning, including message development and stakeholder management
- Experience coaching company and third-party spokespeople through message training and 1:1 media interviews.
- People management experience with reporting personnel.
- Experience in persuasive presentations to key internal stakeholders, proficient use of PowerPoint and Word
Proximo Spirits
Related jobs:
Child Photo Double Casting Call
Job Description
A film production is seeking a child photo double for an upcoming shoot. This role is ideal for young performers who closely match specific height, size, and hair requirements and are comfortable working on set with a parent or guardian present. This is a paid background opportunity for a professional production.
Job Responsibilities
-
Serve as a photo double for a child actor during filming
-
Follow on-set direction from the production team
-
Maintain continuity in appearance and wardrobe
-
Remain attentive and cooperative throughout the shoot
Requirements
-
Child talent height between 3’11” and 4’1”
-
Clothing size: 7/8
-
Brown to dark brown hair
-
Must be accompanied by a parent or legal guardian
-
Able to work as a child double in a film or TV production
Compensation
-
Paid background role
-
On-set experience with a professional production team
-
Industry-standard compensation
Female Model for Social Media Reels
Job Description
A social media content shoot is casting one female model to appear in short-form reels for a popular rapper. This is a fast-paced, same-day paid opportunity for a confident performer with strong on-camera presence. The content will be visually driven and filmed in a professional, creative setting.
Job Responsibilities
-
Appear on camera in social media reel content
-
Perform naturally and confidently for short-form video
-
Follow simple creative direction during filming
-
Maintain strong energy and professionalism on set
Requirements
-
Female models only
-
Ages 21–32
-
Sexy, confident look with strong on-camera presence
-
Comfortable performing in a music-related environment
-
Must be able to work as a local hire
Compensation
-
$125 flat rate
-
Approximately 2 hours of work
-
Same-day pay
Background Singers for Social Media Reels
Job Description
A social media content shoot is casting background singers to appear in short-form reels for a popular rapper. This role involves acting as part of a 1990s-style male R&B group. No real singing is required—this is a visual, performance-based background role with same-day pay.
Job Responsibilities
-
Portray a background singer in social media reel content
-
Act as part of a 90s-inspired male R&B group
-
Follow simple direction and perform for camera
-
Maintain energy and character during filming
Requirements
-
Male performers only
-
African American talent
-
Comfortable acting as a music group member
-
No singing experience required
-
Must be able to work as a local hire
Compensation
-
$125 flat rate
-
Approximately 2 hours of work
-
Same-day pay
International Commercial Actors
Job Description
An international commercial campaign is casting actors for a high-profile shoot taking place in Aruba. This paid opportunity is seeking a young female actor and two adult actors to appear in a lifestyle-driven commercial. All travel expenses, accommodations, and per diem will be fully covered by the client.
Job Responsibilities
-
Appear on camera in an international commercial production
-
Follow creative direction from the commercial director and crew
-
Perform naturally in lifestyle-based scenes
-
Maintain professionalism throughout travel and filming
Requirements
-
Female actor ages 12–15
-
Male actor around 40 years old
-
Female actor around 40 years old
-
African American or Caucasian/American talent
-
Comfortable traveling internationally for work
-
Valid passport required
Compensation
-
$400 per workday
-
$4,000 usage / buyout
-
All travel, accommodations, and per diem provided
CASTING CALL — THE CHI, Season 7
CASTING BY: 4 Star Casting
PROJECT: The Chi — Television Series
ROLES: 13–14 Year Old Boys
SHOOT DATES: Monday 2/9 through Tuesday 2/10 (with possible additional dates)
AVAILABILITY: Must be available for daytime shoots and flexible for potential additional dates
LOCATION: Chicago, IL and surrounding suburbs
RATE: $175 for up to 9 hours
⸻
SEEKING TALENT WHO MATCH THE FOLLOWING SPECS:
13–14 Year Old Boys
• Gender: Boys
• Age Range: 13–14
• Ethnicity: African American and Latin American
• Must have a valid and current work permit
• Must be able to work as a local hire
⸻
IMPORTANT NOTICE
This opportunity is cast by 4 Star Casting.
It is completely FREE to apply.
First Class Lounge Patrons – Background Actors
Job Description
A scripted television series is casting background actors to portray first class lounge patrons in elegant airport lounge scenes. These roles help establish a luxury travel environment and require polished, upscale appearances.
Job Responsibilities
-
Portray a first class lounge guest or traveler
-
Sit, relax, and interact naturally in lounge settings
-
Follow direction and maintain continuity
-
Support upscale atmosphere with subtle, realistic behavior
Requirements
-
Male and female performers
-
Ages 25–70
-
All ethnicities encouraged to apply
-
Conservative, upscale, professional appearance
-
Business travelers and refined character looks preferred
-
No visible tattoos unless fully covered or released
-
Must be able to work as a local hire
Compensation
-
Fitting: $42 for up to 2 hours
-
Filming: $168 for up to 12 hours (guaranteed), overtime after
First Class Lounge Wait Staff – Background Actors
Job Description
A television series is seeking background actors to portray first class lounge wait staff in refined, upscale airport lounge scenes. This role suits performers with hospitality experience and a polished on-camera presence.
Job Responsibilities
-
Portray professional lounge servers on camera
-
Perform natural service actions such as carrying trays and assisting guests
-
Follow blocking and direction from the production team
-
Maintain an elegant, composed demeanor
Requirements
-
Male and female performers
-
Ages 21–50
-
White or able to portray Native American
-
Conservative, clean-cut, professional appearance
-
Previous server or wait staff experience required
-
No visible tattoos unless fully covered or released
-
Must be a local hire
Compensation
-
Fitting: $42 for up to 2 hours
-
Filming: $168 for up to 12 hours (guaranteed), overtime after
First Class Lounge Cooks – Background Actors
Job Description
A scripted television series is casting background actors to portray first class lounge cooks in upscale airport lounge scenes. These roles are ideal for performers who can bring realism and professionalism to high-end kitchen environments.
Job Responsibilities
-
Portray a first class lounge cook or kitchen staff member
-
Perform natural cooking and food prep actions on camera
-
Follow on-set direction and maintain continuity
-
Maintain a polished, professional kitchen presence
Requirements
-
Male performers
-
Ages 25–65
-
White or able to portray Native American
-
Conservative, clean-cut, professional appearance
-
Some cooking, chef, or kitchen experience preferred
-
No visible tattoos unless fully covered or released
-
Must be able to work as a local hire
Compensation
-
Fitting: $42 for up to 2 hours
-
Filming: $168 for up to 12 hours (guaranteed), overtime after
Visiting Team – Background Actors
Job Description
A scripted television series is casting background actors to portray members of a visiting college football team, including fans, coaches, and trainers. This role is ideal for performers who can naturally represent the energy and atmosphere surrounding a competitive college football game. Filming will take place in the Atlanta area.
Job Responsibilities
-
Portray visiting team fans, coaches, or trainers in football-related scenes
-
React naturally during game-day and sideline moments
-
Follow blocking, direction, and continuity on set
-
Maintain an engaged and realistic presence throughout filming
Requirements
-
Ages 18–65
-
All genders and ethnicities welcome
-
Comfortable appearing in crowd, sideline, or support-team scenes
-
Must NOT have previously portrayed a role for the show’s hero team
-
Able to work as a local hire in the Atlanta area
Compensation
-
Non-union background role
-
$121 for up to 10 hours
Visiting Football Players – Background Actors
Job Description
A scripted television series is casting background actors to portray visiting football players for a college football team. This role is ideal for athletic performers who can convincingly represent competitive players in game-day and team scenes. Filming will take place in the Atlanta area.
Job Responsibilities
-
Portray a college football player for the visiting team
-
Participate in football-related scenes with realistic movement and reactions
-
Follow blocking, direction, and continuity on set
-
Maintain an athletic, team-ready presence throughout filming
Requirements
-
Ages 18–28
-
All genders and ethnicities welcome
-
Athletic build or football-ready appearance preferred
-
Must NOT have previously portrayed a football player for the show’s hero team
-
Comfortable working in group sports scenes
-
Must be able to work as a local hire
Compensation
-
Non-union background role
-
$121 for up to 10 hours
Tennessee Deputies – Featured Background Actors
Job Description
A scripted television series is casting men and women to portray Tennessee deputies in director-selected featured background roles. This opportunity is ideal for performers who can bring a clean-cut, authoritative presence to law enforcement scenes. Prior experience in similar roles is welcomed but not required.
Job Responsibilities
-
Portray a Tennessee deputy in scripted scenes
-
Follow on-set direction and blocking from the production team
-
Maintain a professional, disciplined, and camera-ready presence
-
Participate in wardrobe fitting and filming as scheduled
Requirements
-
Men and women, ages 25–60
-
All ethnicities encouraged to apply
-
Clean-cut appearance required
-
Experience portraying law enforcement or similar roles encouraged
-
Must be flexible with availability across multiple filming days
-
Must be able to work as a local hire
Compensation
-
$182 for up to 12 hours of filming
-
$50 fitting fee
-
Paid featured background role