Nike Communications, a leading luxury lifestyle agency, is looking to add an Influencer Marketing Manager to its Digital Lab team to work on clients in the Lifestyle and Spirits space.
You would be joining a close-knit team of social media enthusiasts, and you can look forward to collaboration and creativity from a hands-on group of team members who will work with you to achieve client successes as well as your personal growth goals.
For the nitty-gritty, the responsibilities of the role may include (but are not limited to):
- Assist in the crafting end-to-end full-scale influencer campaigns that support client initiatives, objectives and KPIs, fully owning some plans and smaller activations
- Support in the day to day account management, including the review of influencer trackers, reports, recaps, filing images, social content, call agendas, invoices, budget management, etc.
- Research, locate and engage potential influencers across all channels to build a pipeline of talent for
- Manage the development of influencer creative briefs for photo/video shoots and be available to staff on-site if needed.
- Oversee planning and executing of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers.
- Curate guest lists for influencer events: oversee outreach, negotiation, contracting and assist with post approvals for all guests
- Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics.
- Develop and maintain ongoing relationships with influencers and content creators.
- Manage Digital Associates, Coordinators and interns and delegate roles and responsibilities.
Ideally, you would have:
- Minimum 4 years of account management experience, ideally working with influencers/digital programs.
- Bachelor’s degree in marketing, communications, business or related field
- Experience managing and developing junior staff while working on complex digital projects
- Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals.
- Thorough understanding and experience in influencer social analytics related to the selection and evaluation of the right influencers to meet campaign objectives.
- Knowledgeable about the intersection of earned, owned and paid media.
- Experience with influencer costs, what factors drive pricing and how to adjust scopes of services appropriately in a negotiation.
- Knowledge of digital consumer trends & lifestyle marketing tactics.
- Ability to think creatively and independently, as well as collaboratively.
- Excellent written and verbal communications skills.
- Must be able to manage time well, stay organized, and pay attention to detail.
Outside of the opportunity to work with exciting luxury brands, Nike Communications offers fantastic benefits, including, but not limited to:
- Medical, Dental and Vision including an agency-paid annual membership to OneMedical
- 401(k) plan participation
- 15 vacation days and 10 holidays off per year
- An additional day off to take during the month of your birthday
- Agency closed between Christmas and New Years
- Summer hours from Memorial Day Weekend to Labor Day
- 12 weeks of paid parental leave
- Cellphone reimbursement
- End of year bonuses
- Happy hours and annual company-wide offsite party!
Salary range for Influencer Marketing Managers is 70K-80K
Nike Communications, Inc.
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