Social Media & Influencer Marketing Manager

We are seeking our next Social Media and Influencer Marketing Manager to support our Healthcare & Technology vertical!

We are professionals who thrive in a creative, collaborative and transparent environment, help build world-impacting brands and learn and grow from one another. We are committed to our core values and harness the culture of excellence, authenticity, collaboration and positivity to deliver results that truly move the needle for our clients. We celebrate achievements and are driven by success. We are proud to have been recognized by San Diego Business Journal as one of the ‘Best Places to Work List’ in 2020 and one of the ‘Best PR Firms in San Diego.’ We are determined to continue to create a positive and motivating work environment as we grow and deliver industry-leading ROI.

You are a growth-minded public relations and marketing professional who thrives in a dynamic entrepreneurial environment and is willing to take risks and think big. Your passion for brand development centers on solving clients’ problems with strategic and creative solutions. You are someone who displays the utmost professionalism and has a natural ability to anticipate client needs, read between the lines and effectively problem solve. You are ROI-driven, focused, communicative and bring a positive atmosphere to the team. You embrace your strengths and are ready to grow in your career.

At-Will Employment: This position is an at-will employee position.

Exempt Position: This position is an exempt, salaried position.

Location: This position is open to be remote-flex.

Major Areas of Responsibility: The major areas of responsibility include, but are not limited to, the following:

• Develop robust social media strategy for a variety of clients, including hospitality, consumer goods and tech brands;
• Build out compelling social media content; ensure proper understanding and communication of clients’ brand voice;
• Manage social media accounts, including daily community management, content creation, scheduling, budget management, and reporting;
• Utilize design tools to develop multi-media graphics;
• Conduct social media audits and build out monthly and quarterly social media KPIs;
• Keep clients informed on strategic plan, progress and ROI; run regular metrics and build out client reports to showcase traction and ROI;
• Work with brands to create KPIs based on business goals and actively track against those metrics;
• Monitor user engagement; respond to all comments and messages within the determined time frame;
• Stay apprised of clients’ brands, products, and/or services their key issues, competitive situation and industry trends;
• Collaborate with PR team to collect and post timely press hits for clients on social media or the Crowe PR website;
• Attend events and produce live social media content; facilitate photo shoots, as appropriate;
• Develop influencer marketing strategies and execute partnerships; discover, pitch and organize influencer collaborations, and report on activations;
• Facilitate influencer activations, negotiate contracts, report in tracker; set influencer KPIs and track progress/metrics;
• Serve as key client contact: communicate regularly with clients, host ongoing calls, serve as social media and influencer marketing advisor;
• Strategically manage multiple clients’ business objectives, projects, and deadlines;
• Support the senior social media manager and mentor junior social media and marketing staff;
• Partner with company leadership to develop processes and procedures;
• Represent the agency in local business, marketing and public relations communities;
• Resolve client concerns quickly and effectively with minimal direction;
• Keep up with the latest social media best practices and technologies; identify new tools to elevate the department and client success;

Job Requirements:

• 3-5 years of social media experience; agency experience is a plus;
• Bachelor’s degree preferred;
• Excellent oral and written communication skills including knowledge of AP Style;
• Experience serving as an account manager/strategic counsel to consumer goods and technology brands; Previous influencer marketing experience;
• Ability to understand client success extends beyond social media and media relations; analyze business growth, media relations, and corporate communications in relationship to each other;
• An analytical and creative mindset;
• Ability to anticipate client needs and potential problems and either effectively problem solve;
• Ability to remain calm and courteous under pressure, ask questions and seek assistance when necessary;
• Strong eye for design; Attention to detail is a must;
• Experience in Adobe Creative Cloud, Canva or other graphic design tools;
• Video editing experience a plus;
• Excellent organization skills for content planning and influencer management platforms;
• Experience on social media platforms including Instagram, Facebook, Twitter, TikTok and LinkedIn;
• Confident and articulate communication with senior staff;
• Go-getter; eager to learn and quickly able to implement feedback;
• Punctual and cognizant of deadlines; ability to foresee challenges or hurdles to completing assignments on time and communicates this with the team to ensure effective collaboration;
• Proficient in Microsoft Office Suite.

Benefits & Perks:

• Medical, Dental, Vision coverage;
• 401k retirement savings;
• Generous PTO policy;
• 40 hours of sick leave;
• Half-day Fridays;
• Pet friendly;
• Remote flex;
• New business commission opportunity;
• Employee referral bonus opportunity.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position. This job description should not be construed in any way to create a contractual relationship.

Crowe PR (Public Relations)