A key member of the Marketing team & reporting directly to the Marketing Director, the Social Media Manager will be responsible for implementing bespoke social media strategies, identifying target audiences, increasing the volume of engaged website traffic, boosting conversions & promoting Sofas & Stuff to online communities.

Responsibilities:

Managing, coaching & developing your Digital Marketing Executive direct report.
Implement social media strategies that drive engagement, increase brand awareness & prospect customer acquisition across organic & paid Facebook, Instagram, Pinterest, LinkedIn & Twitter channels.
Conceptualise paid social media campaigns, ensuring delivery to agreed KPIs.
Deliver the Sofas & Stuff Influencer strategy, increasing our share of voice against competitors.
Lead the delivery of the UGC strategy.
Deliver the localised Facebook training plan
Using social listening tools, surface valuable industry insights & report to the department & wider business stakeholders.
Collaborate with the Marketing Department to ensure social ‘buzz’ is delivered at new product & showroom launches.
Define, track & report on KPIs, ensure insights are fed back to the department & wider business stakeholders.
Be a leader in the latest social media trends & digital opportunities, identifying opportunities for the team & the business.

Key Skills:

Demonstrable paid social experience.
Strategic social media planning including influencer and blogger strategies.
Social listening skills and knowledge of best-in-class tools.
Photography / videography including editing images and video creation.
Exceptional storytelling and copy writing.
Analytical and data driven approach.
Budget management.
Excellent project management and organisational skills.
Writing business cases and reports.
Able to excel whilst working across multiple projects simultaneously.
Ability to prioritise, work both independently and collaboratively with multiple teams
Stakeholder & agency management.
A creative person who is culturally aware and generates innovative content, campaigns, ideas and tactics.
Positive approach, good communicator and a team player.
Exceptional attention to detail.

Experience:

Minimum 5 years’ experience in the same or a similar role.
Paid social advertising experience across all channels.
People management.
Agency and budgetary management.
CIM / IDM qualifications would be an advantage.
Comfortable using Google sheets and Google Analytics.
Retail, furniture and/or home sector experience would be an advantage.
Experience with blogging, content management systems and email marketing a bonus.
Interest in arts and culture.