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McBride Sport

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LOCATION

New York – this is an office based role 4 days a week and will not consider remote working.

THE COMPANY

A US based sports company, very much in a start up phase are looking to add a Digital Product Manager to the team.

THE ROLE

As product manager you will be responsible for:

  • the development of the product design vision, strategy and roadmap for assigned digital touch points to include the creation and development of mobile app and web based platforms for B2C
  • you will manage the prioritization of the product backlog to be continually aligned to the business strategy
  • ensure the product backlog is visible to all stakeholders setting a transparent and collaborative way of working
  • the ability to translate requirements into high quality processes with lower level details ready for the UI Designer to implement wireframes and designs
  • work with project stakeholders to review, collect and log feedback on design and development to be ready for sprint planning
  • take a lean approach to product development, with a hypothesis driven, test & learn focus to understand customer behaviour and deliver measurable results

THE PERSON

To succeed in the role of Digital Product Manger you will:

  • have experience working in the sports and entertainment world
  • working examples of apps you have helped build for B2C
  • have experience in a start up environment where no two days are the same
  • comfortable working with a young, growing team
  • hands on, motivated and enjoys working in a fast paced 24/7 environment
  • 3+ years’ experience of building and managing, quality digital products; carrying out the analysis and evaluation of project requirements, defining system user processes and product backlog creation
  • Extensive proven experience working on consumer-facing digital products within a sports, media or consumer technology company.
  • Experience working on live event venue based digital products and mobile applications
  • Working on digital publishing products/platforms

TECHNICAL SKILLS

  • Worked with design, UX and content teams – including external vendors
  • Strong background in project delivery with evidence of end-to-end product management experience
  • Working on/integrating video solutions (live & on-demand)
  • Experience working on multi- territory/language products
  • A/B or multivariate testing experience

THE BENEFITS

  • 10-15% discretionary bonus
  • private medical aid
  • 401k from initiation

NB: this is not a remote role, you are required to work in the office 4 days a week

McBride Sport

THE ROLE: Senior Performance Marketing Manager

LOCATION: Florida (Palm Beach)

SALARY: Circa $150,000

The Company

McBride Sport are delighted to be supporting a high-profile international sports organisation as they look to hire a Senior Performance Marketing Manager. Being a global sports operation, the business host events in the US, Europe, Africa & Asia. As a dynamic & forward-thinking organisation, 2023 promises to be an exciting time in their continued development.

The role

Reporting into the Chief Marketing Officer, the Senior Performance Marketing Manager will support a multi-functional global team in all facets of digital marketing across the organisation. The position will play a key role within the global marketing team to help drive the growth & creativity in what is a highly dynamic & rapidly expanding international sports business.

Responsibilities:

  • Lead, develop & implement the international digital marketing strategy, with a focus on digital paid media strategy and plans.
  • Leveraging audience & data insight to drive fan awareness, ticket sales, commercial partnership engagement & broadcast tune across an international event portfolio.
  • Develop & implement a best practice eCRM strategy & plan, working with the IT/tech team to implement.
  • Put in place an approach and carry out regular tracking and reporting on targets, KPIs & commercial outcomes.
  • Work alongside the commercial team to deliver against product, price and promotional strategy.
  • Work closely with the broader marketing/activation, commercial & operations teams to develop irresistible offers / promotions throughout the campaign calendar to drive revenue and return on investment.
  • Work with the research & analytics team to leverage audience insight & feed into wider commercial reporting.
  • Work to align internal stakeholders & external partners to build confidence in ambitious commercial plans.
  • Ensure that all creative is signed off according to brand guidelines before going live & ensure alignment of plans with organic social & website.

This is a truly unique & exciting time to be joining the business as they gear up to host a number of high-profile sports events around the world in 2023. Ideal candidates will demonstrate experience working across the international sports, entertainment or events industry.

For more information or a confidential conversation around this role, please contact Neil Edwards – [email protected]

McBride Sport

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