THE ROLE: Senior Performance Marketing Manager
LOCATION: Florida (Palm Beach)
SALARY: Circa $150,000
The Company
McBride Sport are delighted to be supporting a high-profile international sports organisation as they look to hire a Senior Performance Marketing Manager. Being a global sports operation, the business host events in the US, Europe, Africa & Asia. As a dynamic & forward-thinking organisation, 2023 promises to be an exciting time in their continued development.
The role
Reporting into the Chief Marketing Officer, the Senior Performance Marketing Manager will support a multi-functional global team in all facets of digital marketing across the organisation. The position will play a key role within the global marketing team to help drive the growth & creativity in what is a highly dynamic & rapidly expanding international sports business.
Responsibilities:
- Lead, develop & implement the international digital marketing strategy, with a focus on digital paid media strategy and plans.
- Leveraging audience & data insight to drive fan awareness, ticket sales, commercial partnership engagement & broadcast tune across an international event portfolio.
- Develop & implement a best practice eCRM strategy & plan, working with the IT/tech team to implement.
- Put in place an approach and carry out regular tracking and reporting on targets, KPIs & commercial outcomes.
- Work alongside the commercial team to deliver against product, price and promotional strategy.
- Work closely with the broader marketing/activation, commercial & operations teams to develop irresistible offers / promotions throughout the campaign calendar to drive revenue and return on investment.
- Work with the research & analytics team to leverage audience insight & feed into wider commercial reporting.
- Work to align internal stakeholders & external partners to build confidence in ambitious commercial plans.
- Ensure that all creative is signed off according to brand guidelines before going live & ensure alignment of plans with organic social & website.
This is a truly unique & exciting time to be joining the business as they gear up to host a number of high-profile sports events around the world in 2023. Ideal candidates will demonstrate experience working across the international sports, entertainment or events industry.
For more information or a confidential conversation around this role, please contact Neil Edwards – [email protected]
McBride Sport
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