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The Communications Manager works to manage company-wide internal communications programs and activities, from development of strategy, messaging and planning through execution and measurement of internal message deliverables. The objective is to ensure all external parties are kept informed about business initiatives and culture, with a goal of motivating and inspiring. The position works closely with senior executives across the organization to establish organizational messaging and delivery across channels, including speaking points for leaders and managers, intranet, emails, social media, and newsletter/town halls. Additionally, the Communications Manager will lead and manage corporate/executive events and corporate external communications.

Job functions:

• Drive internal communications strategy development in conjunction with executive leadership.
• Develop and maintain cross-functional relationships across the business to ensure seamless communication.
• Create integrated communication plans that are aligned with the enterprise strategy, upcoming business deliverables and initiatives, while ensure communications are developed, approved, and executed on time and with quality.
• Develop and implement policies and procedures for communicating on behalf of the organization that represents the corporate identity and promotes and supports organizational goals and culture.
• Work closely with divisional leadership to implement a divisional communication rhythm of promoting the values and the culture of the organization.
• Plan, edit and write content for a variety of communications mediums (e.g., staff, intranet, video, or regular email bulletin.
• Provide thought leadership to help drive effective communications strategy and communication plans.
• Recommend communication opportunities for key executives and ensure messaging is delivered to all appropriate parties.
• Deliver presentation content for executive use at organizational events, such as board meetings, quarterly business reviews and site visits.
• Draft messages or scripts from executives for presentation to employees in written or spoken form.
• Ensure internal communication messages are consistent with external communication messages.
• Advise senior executives of developments throughout the organization, either face to face or through regular written communication.
• Develop internal communication success metrics and conduct surveys to monitor impact.
• Coordinate and plan with divisional personnel on the format and timing of employee appreciation events.
• Amplify marketing messaging and content, where appropriate, for employees on social media platforms.

Critical Skills & Qualifications:

• Bachelor’s degree in Journalism or related field required.
• A minimum of 8 years of experience in internal communications is required.
• Excellent writing, editing and proofreading skills as well as the journalistic ability to source stories from employees required.
• Strong program management skills are required. 
• Strong speaking and presentation skills required.
• Superb interpersonal, communication, and collaboration capabilities required.
• Excellent creative ability to devise communication strategies required.
• Familiarity with information technology, including social media, intranet technology and video communication required.

Kore Recruiters

Principal Working Relationships:

Marketing, Sales, Franchise Brands & Vendor Partners

Position Summary

A global leader in franchise development known for growing emerging concepts into national and global brands, is looking to hire a dynamic, results-driven Marketing Manager/Director in its Alexandria, VA office.  The Marketing Manager will oversee the B2B marketing plan for each of his/her portfolio brands, focusing on innovative strategies to generate new franchisee leads and nurture existing lead via targeted email marketing campaigns and digital marketing. Additionally, the Marketing Manager will work closely with franchise brand partners/owners/stakeholders and other agency partners to leverage the brand’s consumer marketing strategy to increase leads and drive unit-level sales.  He/she is responsible for analyzing the effectiveness of campaigns by identifying key performance indicators, collecting and analyzing data and reporting on campaign success. 

The ideal candidate will be a voracious consumer of news and the ability to communicate what makes a good story to increase performance; a curious researcher not afraid to dig for a good angle and a collaborative associate who will team up with colleagues to develop an integrated plan to target potential new leads.  

This is a full-time position reporting directly to the CEO.  

Marketing Manager Responsibilities:

• Develop, manage and execute the B2B marketing plan for each franchise brand to support its overarching brand marketing plan (including targets, goals, KPIs)
• Oversee the email marketing campaigns focused on lead generation, nurture and drip campaigns – and entire digital journey of a franchise prospect from general inquiry to deal closure
• Identify potential new targets and create a plan to bring them into the sales funnel  
• Research, prospect, build, maintain an up-to-date Lead Referral Agent plan, collect, analyze and report on the success and activities of each agent, regularly present new options that will engage more qualified independent sales agents
• Recommend consumer marketing initiatives to support unit-level sales and growth and brand awareness; outline goals and metrics for success; measure qualitative and quantitative results of all marketing programs
• Update company website including content updates to brand landing pages, brand’s social media channels and reviews to ensure positive guest sentiment, blog content and schedule of content calendar
• Oversee social media content and communications strategy in collaboration with Director of Communications and outside agency partner 
• Coordinate activities with the franchise brands’ marketing and public relations teams to support their respective missions, ensuring consistency in voice, and cultivating an engaged social media community.
• Manage the content strategy for multi-platform storytelling, present a point of view across social and digital channels to align with multi-marketing initiatives
• Ongoing communication with sales representatives on marketing’s initiatives + campaigns; provide operations teams with program / promotion recap summaries including sales results
• Identify storytelling opportunities for PR agency to generate steady drumbeat of media/press coverage on behalf of brands at both the local and national level 
• Visit restaurant brand teams/locations regularly to remain current on Operations, marketing efforts and storytelling opportunities
• Event coordination on behalf of the organization and its brands including relevant conferences, trade shows, etc.
• Onboard new portfolio brands with marketing startup toolkit, resource recommendation and ongoing strategic marketing counsel 
• Train new Marketing Managers

Skills, Knowledge, and Abilities:

• Minimum of 4 years’ experience in B2B and/or B2C marketing; marketing, franchise experience a plus
• Proven track record in developing and executing effective marketing campaigns that drive results
• Excellent interpersonal skills and strong written communications skills including the ability to draft email marketing, blogs, social media copy, and press release writing
• Proficient in Hubspot or Salesforce or other CRM platforms
• Ability to understand, analyze and report on results of campaigns including lead generation, revenue, etc.
• Self-motivated, resourceful, solutions-oriented, organized and ability to prioritize projects
• Strategic thinker; nimble and responds quickly and positively to change 
• Interested in and available to travel (required)
• Strong commitment to and passion for growing emerging brands; especially within various spaces
• Expert use of all social media platforms including Facebook, Twitter, Instagram, TikTok, LinkedIn and experience in content strategy, community management, scheduling and monitoring tools
• Analytical and problem-solving skills for coming up with ideas to increase demand for franchise brands

Kore Recruiters