Fresh Patch

Creative Director – Must Love Dogs!!

• Full-Time Exempt
• Work Location: Oxnard, CA
• Salary: DOE
• 401(k) + 6% Company Match
• 6 Sick Days + PTO
• Medical (Coming in 2023)

Fresh Patch, as seen on ABC’s Shark Tank, is a dynamic company that serves fresh patches of real grass to our furry friends – replacing the traditional pee pad. We are poised to enter a period of dramatic growth and are looking for a Director of Marketing to help get us there.

Reporting to the Chief Operating Officer, the Creative Director will be Fresh Patch’s digital engagement expert, defining and leading our digital vision across Owned/Earned/Paid channels, to engage new clients and grow brand awareness. This position requires a strong understanding of product development, brand strategy, creative, media, experiential / event marketing, digital / performance marketing and organic social / PR / influencer marketing.

Responsibilities Include:

• Developing comprehensive product launch strategies and work actively with th product development team
• Driving the sales performance of the e-commerce platforms
• Develop and implement a 360 marketing strategy
• Serve as digital marketing and communications Subject Matter Expert for the enterprise, including digital trends and development of digital marketing communication strategies and plans
• Benchmarks industry, customer and competitor digital presence to establish best practices and trends in the digital marketing landscape
• Build and/or maintain operational dashboards and reporting suite to track, measure, analyze, report and monitor digital communication KPIs including but not limited to: website analytics, social media platform engagement and digital marketing campaign performance
• Collaborates with internal stakeholders to generate content for website, social media and digital campaigns including copy and digital assets
• Manage marketing initiatives that focus on new projects and/or existing channel optimization; Initiatives will require end-to-end execution from initial assessment through recommendation and implementation.
• Work collaboratively with and lead in-house marketing team as well as agencies.

Traits/Skills

• Startup up mentality
• Technically Savvy
• Loves dogs/animals
• Creative Thinker/Problem Solver
• Willing to live the brand!

Requirements:

• Bachelor’s Degree in Marketing, Communications, Digital Media, Business Administration, or similar required. Masters degree preferred.
• 5-7 years of ecommerce experience with an entrepreneurial mentality. Startup experience is highly regarded.
• Experience with Shopify, Amazon, and other 3rd party marketplaces preferred.
• Not afraid of getting your hands dirty. Experience in building processes and operations from scratch.
• You possess a solid understanding of e-commerce frameworks.
• Discount strategy and discount code management
• Experience building online campaigns and sales forecasts
• Data driven and optimization capabilities with Google Analytics, Google Ads, Facebook Business, and other online advertising platforms.
• Strong customer service, management, and communication skills.
• Ability to adapt in a high-paced environment and work under pressure and changes from time to time.
• Independent worker who can always seek various solutions before presenting problems.

Job Type: Full-time

Salary: DOE

Benefits:

• 401(k)
• 401(k) matching
• Paid time off

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Oxnard, CA 93033: Reliably commute or planning to relocate before starting work (Required)
• Work Location: One location

Fresh Patch