Creative Director – Must Love Dogs!!
- Full-Time Exempt
- Work Location: Oxnard, CA
- Salary: DOE
- 401(k) + 6% Company Match
- 6 Sick Days + PTO
- Medical (Coming in 2023)
Fresh Patch, as seen on ABC’s Shark Tank, is a dynamic company that serves fresh patches of real grass to our furry friends – replacing the traditional pee pad. We are poised to enter a period of dramatic growth and are looking for a Director of Marketing to help get us there.
Reporting to the Chief Operating Officer, the Creative Director will be Fresh Patch’s digital engagement expert, defining and leading our digital vision across Owned/Earned/Paid channels, to engage new clients and grow brand awareness. This position requires a strong understanding of product development, brand strategy, creative, media, experiential / event marketing, digital / performance marketing and organic social / PR / influencer marketing.
Responsibilities Include:
- Developing comprehensive product launch strategies and work actively with th product development team
- Driving the sales performance of the e-commerce platforms
- Develop and implement a 360 marketing strategy
- Serve as digital marketing and communications Subject Matter Expert for the enterprise, including digital trends and development of digital marketing communication strategies and plans
- Benchmarks industry, customer and competitor digital presence to establish best practices and trends in the digital marketing landscape
- Build and/or maintain operational dashboards and reporting suite to track, measure, analyze, report and monitor digital communication KPIs including but not limited to: website analytics, social media platform engagement and digital marketing campaign performance
- Collaborates with internal stakeholders to generate content for website, social media and digital campaigns including copy and digital assets
- Manage marketing initiatives that focus on new projects and/or existing channel optimization; Initiatives will require end-to-end execution from initial assessment through recommendation and implementation.
- Work collaboratively with and lead in-house marketing team as well as agencies.
Traits/Skills
- Startup up mentality
- Technically Savvy
- Loves dogs/animals
- Creative Thinker/Problem Solver
- Willing to live the brand!
Requirements:
- Bachelor’s Degree in Marketing, Communications, Digital Media, Business Administration, or similar required. Masters degree preferred.
- 5-7 years of ecommerce experience with an entrepreneurial mentality. Startup experience is highly regarded.
- Experience with Shopify, Amazon, and other 3rd party marketplaces preferred.
- Not afraid of getting your hands dirty. Experience in building processes and operations from scratch.
- You possess a solid understanding of e-commerce frameworks.
- Discount strategy and discount code management
- Experience building online campaigns and sales forecasts
- Data driven and optimization capabilities with Google Analytics, Google Ads, Facebook Business, and other online advertising platforms.
- Strong customer service, management, and communication skills.
- Ability to adapt in a high-paced environment and work under pressure and changes from time to time.
- Independent worker who can always seek various solutions before presenting problems.
Job Type: Full-time
Salary: DOE
Benefits:
- 401(k)
- 401(k) matching
- Paid time off
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus pay
Ability to commute/relocate:
- Oxnard, CA 93033: Reliably commute or planning to relocate before starting work (Required)
- Work Location: One location
Fresh Patch
Related jobs:
POSITION SUMMARY:
The Assistant Videographer/Editor position requires skills in a high-volume production environment specializing in the final storytelling of a project. This position is primarily responsible for assisting in the filming and editing process for company video projects. This position requires a diverse knowledge of industry standard types of cameras and production equipment along with basic Avid editing skills. They will work closely with the Producers, Videographers and Editors on staff to ensure projects are completed on time and with the highest technical and aesthetic standards. They are responsible for maintaining the company’s production assets and working with the department production calendar so that equipment is ready for each project.
ESSENTIAL FUNCTIONS:
- Support production staff with variety of projects using production gear including various models of cameras, lenses, tripods, and other gear related to shooting.
- Work with Production team to build sets for production needs.
- Assist with general duties.
- Maintaining production equipment before and after projects.
- Coordinate the tracking of all production assets.
- Assist with research and ordering of equipment.
- Support with reporting and tracking maintenance and repairs of production equipment.
- Ingest media into company’s archiving system and prepare media for Editors.
- Log footage and edit basic to intermediate level projects.
- Operate additional cameras as needed for production needs including live events.
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Minimum Degree Required: Minimum college or trade school experience in production or similar field..
- Experience: Minimum of 2 years of practical field experience working in multiple aspects of film and video production.
- Color grading at intermediate level.
KNOWLEDGE, SKILLS, AND ABILITY:
- Thorough understanding of fishing, hunting, and other outdoor skills as required to best work with production team in outdoor recreation company.
- Strong work ethic. Outgoing personality with ability to interact within group of creative individuals in a dynamic and constantly changing environment. Willingness to react with short notice to changes in daily routine.
- Willing to travel as required – often locations require extensive driving and multiple night stays with early and late hours.
- Strong communication skills – able to understand direction and make themselves understood when communicating objectives for accomplishing story lines or goals of a production.
- Thorough knowledge of Avid non-linear editing systems, specifically the Avid Media Composer or similar.
- Strong working knowledge of various codecs, containers and file types used in today’s media environment.
- Able to work within a team environment including in the field or studio and in the post process, editing and finishing.
- Able to lift and carry heavy equipment in variety of terrain and conditions from very hot to very cold.
- Good driving record, able to secure Missouri Operator’s License Class E.
- Good organizational skills: able to keep multiple projects balanced at any one time
- Strong video resume required. This resume should demonstrate samples from all of the areas mentioned above.
TRAVEL REQUIREMENTS:
- 25-30%
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits.
- Occasionally walks and stands.
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
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