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DIRECTOR OF MARKETING & CLIENT SERVICES
The Director of Marketing & Client Services (DMCS) oversees all the agency’s accounts and the client-facing team members. This is a key role at Brandner Communications (BC). We are looking for a leader who knows how to instill positivity and motivation, build client and team relationships, promote accountability and agency growth.
This individual needs a solid background in senior-level marketing positions. Advanced verbal and written communications skills, analytical thinking, strategy development, personal organization, and strong relationship building skills are a must. A clear understanding of current marketing and advertising trends and application to client strategy is essential.
The DMCS will support the team in the following ways:
Client Management
· Serve as the primary internal stakeholder for assigned clients through driving agency accountability by providing a lens of the clients’ best interest across strategy, data analysis, optimizations, channel expansion, and overall partnership growth.
· Responsible for the overall account health and profitability of clients, providing the executive team with client health updates, when clients are at risk and where there are potential opportunities to grow existing client relationships.
· Serve as the client advocate to ensure that the agency meets client deadlines and/or requests.
· Maintain knowledge of project timelines, scope, and billing requirements for each client.
· Implementing new and innovative strategies while measuring and communicating the business impact of the results to internal and external (client) stakeholders.
· Work with account leads and finance to ensure accurate billing, budgeting, & forecasting.
Leadership & Development
· Provide leadership for the client-facing team and serve on the agency leadership team.
· Establish a clear strategic vision to manage the operational success of accounts and lead strategic plan development.
· Maintain strong and effective teams and mentor individual team members.
Responsibilities
· Ensure that the agency delivers superior work that is strategic and creative.
· Ensures client relations are positive and stable; and that the partners are immediately informed of any potential problems with client/agency relations, budget overruns, etc.
· Reviews campaign conceptual directions to ensure strategic marketing objectives remain in focus.
· Reviews strategies and recommends improvements.
· Reviews major media and public relations plans, and creative strategies before submission to clients.
· Ensures that client performance requirements are met and agency profitability maintained.
· Ensures client needs are properly and efficiently staffed.
· Contacts and forms relationships with senior client personnel.
· Evaluates account supervisors’ performance on at least an annual basis.
· Ensures that all intellectual property requirements are adhered to.
Ideal Candidate
· 10+ years of experience at an agency or for a building industry focused company both in residential and commercial construction. While building industry experience isn’t mandatory it is a bonus.
· Experience and expertise in scoping, pitching, executing, and leading initiatives related to all areas of marketing.
· Proven track record of client growth, strategic planning, and profitability
· Is an out-of-the-box thinker.
· Keeps up with current trends, technology & advancements.
· Ability to manage multiple people, work streams, and projects simultaneously.
· Highly motivated, incredibly resourceful, credible and has built strong relationships with clients and teams.
· A positive and proactive team player who takes the initiative to identify & complete action items and seeks out new opportunities to get tasks done efficiently and effectively.
· A leader with high integrity.
ABOUT US
We say that Brandner Communications is like no other. We do incredible work with incredible people for incredible clients. We are kind of incredible.
THE WORK: “Brand Building For Building Brands” is more than our tagline. It is our purpose. We are one of the leading agencies in the building industry which has intentionally been our ONLY focus for over three decades. Turning What-Ifs into What-Matters is the agency’s rally cry, focusing on results rather than fluff. Trailblazing not following. We are always pushing boundaries and thinking outside of the box… I mean who likes a box?
THE TEAM: The same goes for our employees. We have a team of extremely talented people that have made BC their work home for a long time. It’s much more than a workplace, it’s a family. You will never be pigeon-holed at BC. We want people to grow. We want people to be passionate about the work they do. We want people to be inspired and inspire others.
THE CLIENTS: We are extremely fortunate to have many long-term clients that have made BC their partner for the long haul. You see, we believe it’s about results but also about relationships. Our clients know that we are all-in. After all, when our clients succeed so does BC.
Brandner Communications
COME JOIN OUR INCREDIBLE TEAM!
As the Social Media & Influencer Marketing Manager, you’ll manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns. In this role, you will be responsible for maintaining and scaling Brandner client social channels by driving strategy, setting priorities, and delivering on ambitious partner marketing & associated goals. You will bring new ideas and tackle new challenges through a test and learn approach. We are looking for someone with experience in all aspects of Influencer Marketing & Social Media. The ideal candidate will have prior experience in developing and managing campaigns in the B2B performance marketing space and working well in a collaborative/team environment.
Bring your “out of the box thinking” mindset
- Build strong strategies/plans and execute against them
- Manage all aspects of client’s influencer & social media marketing team and campaigns
- Manage key relationships with existing influencer partners, and identify additional optimization efforts to drive optimal performance
- Create forward thinking partner & social media marketing strategy for each calendar year
- Develop key strategies to grow and engage social media platforms
- Partner with internal teams such as Creative, Digital Marketing, PR and Account Services
- Manage budgeting and reporting, including weekly pacing and monthly forecasts
- With team support, own & manage the influencer promotional calendar by solidifying partnerships, promotions, and assets
- Develop and test creative with our partners to drive consistent results
- Create partner contracts & track all deliverables until completion of campaign
- Evaluate and execute sponsorship opportunities for biggest impact for clients
Bring your passion and expertise
- 3+ years online, affiliate, and influencer marketing and social media experience
- Strong written and oral skills
- Strong strategy and planning experience
- Creative thinker & self-starter who can build strong relationships
- Must be proactive, highly organized, and capable of developing relationships while performing multiple priorities simultaneously and successfully
- Exhibit an enthusiastic and collaborative approach
- A strong analytical background with a bias for developing data-driven solutions
- Excellent project management skills with proven ability to meet deadlines
- Strong written and oral skills.
- Experience with TikTok, YouTube, IG, FB, Pinterest, Linked-IN & Twitter
About Brandner Communications:
ABOUT US
Brandner is a full-service advertising and PR firm opening our doors 35+ years ago that focuses on the building industry (it’s the best). Turning What-Ifs into What-Matters is the agency’s rally cry, focusing on results rather than fluff. Brandner has long-term client relationships (our oldest client has been with us for all 35+ years) because we deliver results. The same goes for our employees. We have a team of extremely talented people that have made BC their work home for a long time. It’s much more than a workplace, it is a family. We are outside the city. Parking is free and traffic is lighter. If you are looking for a place that encourages and pushes growth and rewards you for performance, Brandner won’t disappoint. Matching 401k, off between Christmas and New Year’s, full benefits (medical, dental, vacation, sick leave, etc.). And, you get to collaborate with the best team!
Brandner Communications