San Francisco Casting Calls & Acting Auditions

Our Client, a multinational mass media and entertainment company, is looking for someone to join their team as a Marketing Manager!

***This is a hybrid 6-month contract position that takes place in LA***

What You Will Be Doing

• Work closely with the team to prepare all presentations and campaign documents for internal and external meetings.
• Reviews/ provide feedback on cable schedules ensuring they reflect the approved strategy including the approved media mix and timing.
• Ensures timely launch of campaigns (Trailer, Main Campaign, etc.) and flags any delays or concerns.
• Monitors deadlines document for linear and digital creative and flags any delays or concerns.
• Ensures Airtable is properly populated with necessary assets and due dates and that all needs are being addressed/ clearly communicated.
• Reviews digital plan details including audience targeting inputs and confirms all executions deliver on the media plan’s overall strategy.
• Tracks and evaluates performance media metrics with the agency and reviews with the team.

Required Skills & Experience

• Minimum 5 years of related experience, including on-set production experience
• Proven ability to create digital/multi-platform solutions and impactful brand narratives
• Ability to balance production needs with Client expectations; acting as primary liaison between the two
• Keen eye for detail, strong organizational skills, and the ability to communicate effectively across teams to ensure the successful execution of their media campaign
• Strong ability to anticipate and accommodate needs, requests and issues on the client, sales and production sides
• Solutions-oriented thinker who can operate within a large organization and has a proven ability to get things done while managing multiple projects simultaneously

Motion Recruitment

About the Role

Leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You Will Do

The Manager, Content Planning will be responsible for supervising title intake and governance for all content coming to Content Platform. This role kicks off the process for bringing titles into scope for the service and partners closely with operational teams in China to shepherd titles through the content planning lifecycle.

• Day-to-day contact for communication with verticals across Content Planning needs, inclusive of coordinating and preparing data driven reports and summaries to aid end-to-end title planning, and high-level presentations for executives and internal partners.

• Maintain clean data through the lifecycle of a title.

• Analyze all content for gap analysis, scope cleanup, and reporting.

• Partner closely with collaborators as needed to remediate title details and help drive data integrity and process optimization conversations.

• Represent Content Platform Content Planning & Scheduling in meetings with a professional and hardworking demeanor.

• Handle any challenges with a solution-oriented mentality, and act as project manager for ad hoc requests and deliverables as they arise.

Required Qualifications & Skills

• 5+ years of experience in a field related to slate planning, content strategy, content curation, localization, lifecycle planning, and project management, ideally in digital media and entertainment.

• Excellent leadership, communication, interpersonal, and problem-solving skills.

• Strong diplomatic mentality and proven record working well in a team environment and across a matrixed organization.

• Meticulous attention to detail and a dedication to accuracy.

• Ability to identify and complete opportunities to improve title planning and recommend solutions that drive impact to the business.

• Strong emotional intelligence and collaborative spirit.

• Ability to adapt quickly to new technology and constantly evolving organizations, and to thrive in very fast-paced working environment.

Preferred Qualifications

• AVOD or Linear TV experience is a plus.

• Familiarity with localization processes is a plus.

– Experience in cross-border team collaboration is a plus.

PERSOLKELLY

Our client is a provider of Global Media and Entertainment content. They are expanding globally and has operations in America, Asia and Europe.

The ideal candidate is critical thinker who loves delving into customer journeys and possesses strong analytical skills and business acumen.

You are a creative strategist that turns insights into enticing marketing campaigns with impact. You are someone who is detail-oriented in execution but also can see the big picture. You have great interpersonal and communication skills, experience working cross-functionally across various teams and have managed/trained individuals in their career for success.

Key Responsibilities:

• Own the global strategy, testing and execution for all CRM/Lifecycle campaigns that deliver measurable business impact
• Engage with our consumers and volunteer community across various touch points (email, push, in-app, content cards), optimizing on the right channel mix and frequency of efforts and driving towards activation, engagement, retention, monetization and growth
• Create and define the segmentation strategy that enables personalization at scale
• Drive creative strategy and execution across channels and journeys both for our viewer and contributor communities
• Produce, share and present strategy, results and insights to senior leadership and across the organization
• Collaborate with the analytics team to create reporting and dashboards in order to better understand CRM performance and create transparency across the organization
• Ensure best practices and continue to improve the workflow of the CRM team, identifying operational efficiencies and vetting 3rd party tools to support team goals

Key Requirements:

• 6+ years CRM experience
• In-depth knowledge in digital marketing, especially in omni-channel CRM/Lifecycle marketing and retention/engagement strategies and personalization tactics
• Strong analytical prowess with proven ability to derive insights that create actionable initiatives
• Solid understanding of testing frameworks and methodologies and the ability to design end to end experiments
• Ability to effectively prioritize and execute tasks in a fast-paced environment
• Strong storyteller with experience building compelling and creative campaigns
• Experience using CRM automation tools (Braze or similar) and analytics & data visualization tools (i.e. Looker, Amplitude)
• Strong understanding of media landscape, specifically in streaming and subscription

based services

• Prior experience working with international audiences and/or online communities

Crownn Company Pte Ltd

Sr. Manager of TV Marketing Strategy & Analytics (Strong in SQL)

Contract: ASAP – Oct 11, 2024

Pay Range: $85-95 / hour DOE

Location: Burbank, CA (Onsite Mon-Thurs, Remote Friday)

Looking for candidates with strong data management experience and SQL, plus an understanding of metrics/KPIs, and a media/streaming background.

The Senior Manager of TV Marketing Strategy and Analytics will play a critical role in shaping the long-term strategic vision for how TV Marketing Group measures and reports performance metrics. He/(she) will drive new processes to create consistency across TV brands.

The individual will collaborate closely with executives throughout the organization and act as a key contact for marketing leadership. A successful candidate will possess a strong combination of hard and soft skills.

Responsibilities:

• Collaborate with Marketing Planning & Analysis to standardize the KPI expectations setting process across multiple brands.
• Lead discussions on KPI setting and formulate concrete recommendations with clear rationale.
• Refine and enhance the reporting process in coordination with Marketing Planning & Analysis.
• Provide insightful interpretations of data to make it consumable for executives.
• Conduct in-depth analyses of title-level performance and address brand-specific reporting needs.
• Establish databases and resources to facilitate more thorough analyses.
• Contribute to the creation of performance narratives post-title launch.
• Examine historical performance trends to inform future expectations.
• Develop and iterate regular reporting for Marketing, including weekly awareness and content reports.
• Engage with leaders from engagement, media, brand, and research teams to gather data-based insights and actionable marketing recommendations.
• Provide regular updates to leadership and supporting teams regarding marketing performance.

Requirements:

• 7+ years of progressive work experience in a dynamic and fast-paced organization; minimum 4 years in media and entertainment, strategy, strategic planning, or consulting
• Hands-on, team player with the ability to both work independently as well as in a highly collaborative environment
• Ability to thrive under pressure, work with ambiguity and complexity, manage competing priorities – often with minimal direction
• Ability to interface and build relationships with diverse stakeholders at all levels of the organization
• Willingness to be flexible and adaptable as the business need changes
• Strong knowledge of the media landscape, especially in LatAm and EMEA

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

Russell Tobin

Position: Senior Digital Marketing Manager

Location: San Diego, CA

Job Type: Full Time

Looking for a groove enthusiast. We’re not just offering a job, we’re inviting you to become part of BPM Music’s Digital Marketing Symphony! If you’re a maestro in the digital marketing realm with a passion for turning campaigns into chart-topping hits, read on!

What you’ll do

• Digital Maestro: Spin your magic on comprehensive digital marketing strategies to make BPM Music a global sensation.
• Beat Explorer: Dive into the music community, crafting creative strategies for new customer acquisition that resonate like your favorite chorus.
• Ad Mixologist: Mix it up across Google, Facebook, Instagram, TikTok, and YouTube, creating unforgettable digital ad campaigns.
• Social Soundtrack Curator: Shape the vibe on social media with content that hits the right notes and connects with our audience.
• Lead Generation Virtuoso: Play the lead in SMS and other campaigns, composing tunes that generate a buzz.
• Email Composer: Take the stage in email marketing, orchestrating campaigns that captivate and convert.
• Website Virtuoso: Collaborate with the web development team to ensure our online presence hits all the right notes.
• Analytics Virtuoso: Analyze campaign metrics like a pro, transforming data into actionable insights.
• Symphony Reporter: Keep stakeholders in tune with regular reports on our digital marketing melody.
• Trend Tracker: Stay ahead of the curve on industry trends, tech breakthroughs, and digital marketing best practices.

Who you are:

• Bachelor’s degree in Marketing, Digital Media, Business Administration, or a related field (Master’s degree preferred).
• 5+ years of experience orchestrating digital marketing masterpieces, preferably in the music or entertainment industry.
• Proven track record of transforming digital dreams into reality.
• Deep understanding of the digital advertising, social media, and email marketing
• jam.
• Skills in analytics tools like Google Analytics, Facebook Analytics, and the magic
• of Klaviyo.
• Stellar communication and collaboration skills – you’ll be the conductor of our
• marketing orchestra.
• Creative thinking, problem-solving skills, and a genuine love for music!

Ready to drop the beat with BPM Music? Hit play on your career and send your resume with a cover letter. Let the music journey begin! #BPMRockstar #DigitalMarketingMaestro

The Perks of Being in Our BPM Crew:

• We’ve got you covered with comprehensive health coverage to keep you in top-notch shape.
• 401(k): Plan for the future while you rock the present. We’re all about building your financial harmony.
• Paid Time Off: Take the time you need to recharge and come back ready to hit those high notes.
• Free Onsite Parking: Your commute just got a whole lot smoother – enjoy hassle-free parking right at the office.

BPM Supreme

ABOUT:

For over 30 years, Funrise has been a global innovator and industry leader in the design, manufacturing, and distribution of toys worldwide. Our mission is to ‘create fun’ for kids of all ages by building impactful brands through innovation, creativity, and imagination.

Our portfolio consists of internal brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™, and more, as well as licensed properties from premier partners like Cat®, TEENAGE MUTANT NINJA TURTLES and other global entertainment companies.

JOB DESCRIPTION:

Funrise is seeking a Brand Manager to join the Marketing team. This position will lead the creation, implementation and execution of brand strategies designed to drive sales, consumer engagement, market share growth, revenue growth, and profitability management. The ideal candidate is an experienced brand marketing strategist with excellent presentation skills and executive presence.

RESPONSIBILITIES:

• Drive portfolio growth, brand experiences, and marketing strategies
• Develop and execute projects for existing brands and new platforms
• Lead internal support centers and agency partners for brand management
• Build strong cross-functional relationships
• Focus on productivity, efficiency, and solution-oriented approach
• Lead and execute seasonal brand planning process
• Craft compelling presentations for internal and external stakeholders
• Own International Marketing inquiries and on-brand execution
• Drive 360-marketing strategies to boost consumer demand
• Support upfront planning and budgeting with Director oversight
• Maintain awareness of brand financials and implications for marketing investment
• Act as a problem solver for cross-functional partners
• Showcase executive presence and strategic leadership ability
• Other duties as assigned per business needs

REQUIREMENTS:

• Bachelor’s degree in Marketing, Business, or a related field
• 3+ years of brand management within the toy industry required
• Campaigns experience across TV, digital, social, PR, and retail
• New product innovations and launch experience
• Brand lifecycle experience and retail industry knowledge
• Mass market experience, especially in Kids/Family marketing, Toy, or quick-turn fashion
• Diversified experience with proven success in big and small companies, start-ups, and entrepreneurial ventures
• Strong analytical skills and ability to resolve complex problems
• Ability to work independently in a fast-paced environment
• Excellent presentation skills and executive presence
• Ability to synthesize data into compelling stories
• Proven ability to represent a brand internally and externally

Location: Sherman Oaks

Hybrid, Full-time, Exempt

Compensation: $80k-$160k

Funrise is an equal opportunity employer and affirmatively seeks diversity in its workforce. Funrise recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Funrise

About Samsung Services

Samsung Services is a fast-growing business unit of Samsung Electronics with a focus on developing and marketing premium content and services accessible across Samsung devices. Our services portfolio spans Media, Gaming, and Lifestyle categories, with key products including Samsung TV Plus, Samsung Gaming Hub, Samsung Art Store, Samsung Galaxy Store, and Samsung News.

Summary

We are looking for a Director or Senior-level Marketing Manager for a portfolio of Samsung mobile apps/services for Galaxy devices including Samsung Gaming Hub, Samsung Galaxy Store, and Samsung News. In this role you will develop go-to-market plans and execute across a variety of campaigns, lifecycle comms, social content, partner programs, and industry events. As a key member of the cross-functional team, your impact will be felt across our Services business, driving increased awareness, user growth, and engagement. This role will report to the Head of Marketing, TV & Mobile Services.

Responsibilities

● Lead go-to-market strategy and planning for Samsung gaming apps/services in NA

● Develop campaigns, lifecycle comms, social media content, partner programs, community events, and other marketing initiatives on and off-platform to achieve our business goals.

● Collaborate with priority partners and publishers to define a content marketing calendar, align marketing plans, and support their biggest titles and offers on our platforms.

● Brief and manage external agencies to ensure timely delivery of creative assets.

● Report the impact of marketing campaigns and initiatives.

● Partner closely with Product, BD/Partnerships, Creative and other teams in NA and Korean HQ to ensure our go-to-market planning and execution is seamlessly integrated.

Skills and Qualifications

● Passionate about media and entertainment and interested in how cloud/streaming technology will shape the future of content experiences, business models, and communities.

● 12+ years experience in digital and mobile marketing roles, with at least 3+ years leading day-to-day marketing execution for a consumer mobile app/service.

● Experience hiring and managing a high-performing team, but also comfortable operating independently with lean resources when needed.

● Deep experience leading campaign development from briefing to integrated execution, including online video, digital and mobile ads, paid acquisition, social media, website landing pages, comms initiatives and event activations.

● Experience managing and optimizing a lifecycle marketing program through Braze or similar platforms, including email, push notifications, and multi-channel automations.

● Experience working with data analysts to measure, analyze, and report the impact of marketing initiatives, including brand lift, user acquisition, and retention/engagement.

● Experience partnering closely with Product, UX, and Research teams to understand the needs of a target segment and develop product marketing plans to meet those needs.

● Excellent communicator, able to clearly articulate strategic plans, provide timely updates to execs, and ensure alignment with cross-functional stakeholders.

● Comfortable operating in a dynamic and sometimes ambiguous environment where teams may need to rapidly evolve plans as business priorities change.

● Organized, detail-oriented, and focused on driving measurable business impact.

Samsung Electronics America

Who we are:

When Healthcare needs to identify patients, they rely on PDC’s expertise and solutions. As part of Brady Corporation’s global portfolio of brands, PDC is a leader in identification solutions serving healthcare, government, education, entertainment and hospitality. PDC’s breadth of products, from patient identification to music festival wristbands, are an integral part of Brady’s identification solutions. But PDC’s products and solutions are just one element of the Brady story.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. And as a member of the PDC team, you’ll get to represent a company with unique brand recognition across several industries. Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

What we need:

PDC is seeking a Sr. Product Manager of Healthcare media (wristband and labeling) to join our product management team. If you’ve been looking for a dynamic product management role with broad hands-on responsibility over product strategy, execution, and marketing that combines your proven abilities in B2B go to market strategy with your strong communication and positioning skills. This is an awesome job where you’ll be able to showcase your talents and drive high impact strategic initiatives across the company. The Senior Product Manager for Healthcare media will lead cross functional efforts working with internal teams manufacturing, R&D, supply chain, marcom and sales as well as external business partners.

What you’ll be doing:

• Responsible for understanding, developing, and strategizing with internal and external teams on healthcare media roadmaps, strategy and grow the business
• Develop and execute comprehensive product business and marketing plans and competitive product offerings
• Define and own the strategy and roadmap for the healthcare product portfolios and communicate it effectively and passionately with internal teams and external business partners
• Lead global go-to-market strategy, and new product development for your business against your 3-5-year business plan, create product launch plans and oversee cross-functional implementation across the organization.
• Responsible for implementation of innovative media solutions for our customers
• Define and own product KPIs and roadmap, diagnose areas for improvement, and develop and implement recommendations. Prepare monthly reports, forecasts, product reviews and customer trend analysis.
• Focus externally, creating a deep understanding of market and technology trends, competitive intelligence and key influencers.
• Develop product marketing programs to meet sales forecasts and profit objectives.
• Interface with partners, customers and industry leaders to champion the voice of the customer within the organization and drive customer and market research initiatives that inform global product portfolio strategy.
• Interview customers and market experts to understand the market, translate that understanding of the customer product requirements.

What you’ll need to be successful:

• Expertise in product management, project management, business development, strategic planning and product marketing, experience around wristband or labeling solutions plus
• Exposure to healthcare consumables market entry, as well as enhancing existing products to stay ahead of competition.
• Experience with product implementation at customer site as well as working with external partners to define support and service strategy
• Demonstrated excellence as a self-starter who has experience leading product management teams in a high growth environment, including P+L responsibility, marketing and launching new products.
• Enjoys working in a dynamic, fast-paced environment and ability to operate effectively in both tactical and strategic capacities — you can comfortably adjust your altitude and roll-up your sleeves as needed.
• Exhibit sound product discernment, ability to formulate product strategy and present clear measurable objectives that will lead to achieving our business goals.
• Strong sense of ownership and a “whatever it takes” attitude towards getting stuff done.
• Boundless creativity when it comes to generating ideas, but an understanding that execution is what ultimately matters.
• 5+ Product Management or clinical experience in hospital setting preferred
• Bachelor’s degree required in technical major. MBA or Master’s degree preferred
• 15% travel time
• Engaging communicator and presenter/ English fluency.
• Experience working on global teams

Benefits:

• Complete insurance coverage starting on first day of employment – medical, dental, vision, life
• 401(k) with company match
• Tuition reimbursement
• Bonus opportunity
• Vacation and Holiday pay

#Li-Hybrid

Brady Corporation

Overview

Social House, Inc.® is an award-winning Digital Growth Agency, driven to strategically transform brands via elevated content, influencers, and paid media. We go beyond traditional social media and paid advertising, by tapping into cultural conversations with strategies designed to be both creative and measurable. Our methodology is rooted in our TriVision Approach which bridges Strategy, Content, and Paid Media to produce agile, original, and even unconventional narratives that resonate and inspire. 

Job Description

As a Content Coordinator, you will play a pivotal role in the development, production, and distribution of compelling social media and digital content across multiple channels. You will work closely with our content team to brainstorm ideas, research trends, and execute content plans that align with our clients’ vision and objectives. From conceptualization to publication, you will collaborate closely with the internal team to oversee the entire content creation process, ensuring consistency, quality, and adherence to deadlines.

Responsibilities

The following is a summary of general job responsibilities, this summary is not all-inclusive and may be broadened or changed to meet changing business needs.

• Collaborate with the content and strategy teams to generate ideas for content proposals, short-form videos, content edits, and other multimedia content formats.
• Participate in brainstorming sessions, team meetings, and strategy discussions 
• Build the client content proposals by entering specific content pillars, marketing and product priorities, top-line strategy, and swipe to visually represent the defined creative.
• Manage the Company’s Master Deliverables Tracker by adding, monitoring and updating the status and progress of each creative deliverable.
• Conduct ongoing research on trends, and audience preferences to inform content development.
• Develop and maintain relationships with external content contributors, influencers, and subject matter experts to secure ongoing contributions for content.
• Coordinate with our network of vetted graphic designers, videographers, and other creative professionals to produce visually appealing and compelling multimedia content.
• Review and request edits to content developed by our content creators to ensure it meets the needs outlined by each of our clients. Elevate its appeal by making it engaging, informative, and tailored to resonate powerfully with our clients’ target audiences.
• Adhere to each clients’ brand guidelines, voice, and tone standards to ensure consistency and authenticity across all content touchpoints.
• Ensure timely delivery of all client content to the social media team for seamless integration into the content calendar.
• Assist when necessary in the management of content calendars, scheduling, and posting.
• Monitor and analyze content performance metrics to identify areas for improvement and optimization.
• Stay up-to-date with industry trends, best practices, and emerging tools to continuously enhance content and content strategies as well as workflows.
• Stay up-to-date with social media platform updates, algorithm changes, and emerging trends to inform content strategy.

Requirements

• Proven experience (internship or equivalent) in social media marketing, content creation, or digital media.
• Strong understanding of social media platforms including but not limited to Instagram, Meta, X, LinkedIn, Snapchat, and TikTok.
• Proficiency in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Capcut, and/or Canva.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative mindset with the ability to generate innovative ideas and concepts.
• Strong organizational and time-management skills with the ability to manage multiple projects simultaneously.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.
• Passion for social media, digital marketing, and staying abreast of industry trends and developments in both paid and organic content.

Nice to haves:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Experience in Inventory Management.
• Experience using Slack, Asana, Harvest, Zoom.
• Basic knowledge of social media analytics and reporting tools (e.g., Facebook Insights, Instagram Insights, Google Analytics).

Additional Information

• Reports to: Content Director
• Experience: Entry to Junior Level
• Functions: Content Development
• Industries: Marketing and Advertising – Fashion, Beauty, Lifestyle, Entertainment
• Salary Range: $50K – $65K DOE
• Growth: Options to grow into a Content Manager OR Content Producer OR Account Manager. From there a Senior Manager, Director, Senior Director

New Hire Expectations

WITHIN 1 MONTH, THIS PERSON WILL

• Be introduced to the Strategy, Creative, Accounts, and Media teams to capture a holistic understanding of Social House, Inc. and our processes and values
• Learn what the Agency, each department, and the employees do
• Train on workflow and processes
• Coordinate plans to take over duties with the Content Team

WITHIN 3 MONTHS, THIS PERSON WILL

• Demonstrate understanding and ability to build out production schedules and meet criteria deadlines.
• Demonstrate ability to source talent, support production needs, and execute schedules and plans.
• Assist in the creation of each Client’s Creative Proposal alongside the strategy team.
• Oversee and manage the Master Deliverables Tracker and production workflow in Asana including ensuring documents are signed, products, deliverables, and invoices are received and tracked.
• Manage outreach, communication, and briefing of existing content creators for multiple brands. 
• Assist in product delivery and coordination with creators as needed.

WITHIN 6 MONTHS, THIS PERSON WILL

• Successfully plan, manage, organize, and deliver/receive content/assets on schedule and within budget for multiple jobs/clients at a time
• Create position procedures and turnkey training materials 
• Independently build out creative content proposals and content calendars on time and without mistakes

SOCIAL HOUSE, INC.®

Based out of Hilo, HI, Shaka Tea produces herbal teas brewed with sustainably-sourced māmaki leaves, which are only found in the Hawaiian Islands. Shaka Tea practices direct trade, paying small local farmers and restoring native ecosystem habitats. Simply put, each can sold directly supports the preservation of native ecosystem habitats and the direct livelihood of small local farmers across rural Hawaiʻi.

Shaka Tea’s mission is “We live Shaka. We spread island vibes through our flavorful, good-for-you beverages while giving back to Hawaiʻi, the land and community we love.” We are rooted in our core values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence).

Shaka Tea is growing, sharing our herbal teas with consumers across the country looking for great tasting, accessible, good-for-you hydration with zero sugar, calories and carbohydrates, complementing mindful eaters everywhere.

Working under general supervision, the Social Media Manager will be responsible for driving awareness, affinity, and engagement with the Shaka Tea brand through social media presence and influencer partnerships. The Social Media Manager will have ownership over the strategic development and execution of our social media and influencer initiatives across our social & digital platforms, ensuring alignment and synergies with the brand’s business & marketing goals. The ideal candidate for this position is someone who has extensive experience in social media and has a deep understanding of what makes content engaging, entertaining and shareable.

Employees in this position may interact with their leader daily, to receive guidance and support. Most non-routine activities, such as setting an annual budget for unearned influencers and/or boosting organic social posts, will require their leader’s advance approval, but routine decisions within the general scope of the role may be made independently.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

Social Media Management Responsibilities

• Develop and implement comprehensive social media strategies across all owned platforms (Instagram, Facebook, TikTok, and LinkedIn) to grow brand relevancy and foster & improve engagement with followers.
• Develop and maintain a content calendar across all social channels to ensure a consistent posting schedule, balancing lifestyle, promotional, editorial and partnership content.
• Lead content creation efforts for high-quality, visually appealing, and engaging photo and video content for social media platforms. Spans self-directed / self-produced content to sourcing and managing content creators, and / or additional outside resources to generate content.
• Foster and nurture a community around the brand by actively engaging with followers, responding to comments, and participating in relevant conversations.
• Keep up to date on trends, current events, competitor activities, social media algorithms and strategies and best practices across social media platforms to maintain relevancy.
• Propose & execute branded collaboration & partnership ideas with other brands to grow followers on social media. Manage and execute giveaways and promotional contests.
• Lead the development and execution of targeted email marketing campaigns to enhance member acquisition and platform engagement.
• Define core KPI’s by platform and generate monthly reports to track performance, adjusting strategies to ensure KPI’s are met or exceeded.

Influencer Management Responsibilities

• Lead planning and execution of influencer strategies (both always-on and campaign-specific) to build brand awareness and credibility across key social channels including Instagram, TikTok and Facebook.

1. Identify and cultivate partnerships with paid and unpaid social media influencers.
2. Manage influencer partnerships from start to completion – from outreach, to creating and shipping custom packages, payment, and final post analysis.
3. Familiarize content creators with our products and brand objectives and collaborate to create compelling content to help them bring our story to life.
4. Review all influencer content for accuracy against brief and brand values.

• Set and develop influencer marketing standards and best practices for the brand.
• Collaborate with Brand Marketing team members to support cross-channel campaigns and ensure campaign goals are being met through influencer activations.
• Track and analyze influencer performance, providing insights and recommendations for continuous improvement. For campaign-specific influencer programs, develop post campaign reporting to share with key internal stakeholders.
• Partner with Brand Marketing team to brainstorm additional earned/owned strategies (PR) that amplify brand awareness.
• Perform other duties as required or assigned which are reasonably within the scope of this role.

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

• Bachelor’s degree from an accredited 4-year college or equivalent relevant experience required; marketing, digital marketing, communications, or advertising emphasis preferred.
• Minimum 3 years’ experience managing digital marketing (social media marketing, influencer marketing, email marketing, etc.) with a high degree of knowledge about the principles of integrated marketing.

ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITITIES, KNOWLEDGE)

• Expert ability to craft & oversee content development tailored to each social media platform (Facebook, Instagram, TikTok, LinkedIn, etc.). Proficient in social media analytics and reporting.
• Proficient ability to “think out of the box” to create solutions and opportunities for brand growth and engagement.
• Proficient ability to wear multiple “hats” as business needs arise. Comfortable working in a fast-paced environment with constant change.
• Expert in interpersonal communication and team working skills.
• Proficient ability to effectively manage workload by prioritizing and managing multiple assignments. Demonstrates a sense of urgency to drive impact.
• Ability to travel up to 10% of the time.
• Ability to activate and amplify Shaka Tea’s values of Pilina (Interconnection), Kīnā’ole (Flawnessness of Conduct), Lōkahi (Harmony & Balance), and Poʻokela (Excellence), as well as the 3 C’s of thinking: critical, collaborative, and curious.
• [Nice to have]: Has a personal or professional connection to Hawai’i

Proposed Salary Range of $85,000-$100,000 annually.

Shaka Tea