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Skills

  • London
  • United Kingdom

WHO WE ARE:

Headquartered in Round Rock, TX, we are the industry-leading Mini Computer Specialist. We serve a wide range of markets where small form factor PCs are desired including offices, digital signs, kiosks, conference rooms, gaming, and entertainment. In other words, we’re really rather fabulous, and Inc. magazine ranks us 1000 on its annual Inc. 5000 list for 2021 (we’re a repeat honoree btw)!

SCOPE/GENERAL PURPOSE OF JOB:

The Product Launch Manager is responsible for driving awareness of and affinity for new Simply NUC products in a highly competitive marketplace. The Product Launch Manager creates and executes launch plans for Simply NUC as new products / solutions are launched. This effort includes driving creative collateral creation – both individually and through external agencies. This role creates campaigns and drives promotions to uplift product sales.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

● Product launch planning – Work closely with the product teams to map out marketing assets and launch plans for the new products and releases, keep track of and help drive timelines and deliverables, and manage the cross-functional implementation of plans with sales and marketing teams.

● Represent the product teams in meetings and act as the primary source of updates and information for new products in your categories

● Sales enablement – communicate the value proposition of the products to the sales team and help develop the sales tools and collateral that support the promotion and selling process of Simply NUC products

● Market intelligence – be the expert on consumers, how they buy and their buying criteria; be the expert on the playing field and how to win

● Tracking/Process improvement – Help build/improve processes and systems that allow Simply NUC to successfully launch new products quickly and efficiently

● Creation and delivery of:

  • Launch plans
  • Product images and usage photos
  • Product and solution videos
  • Press kits
  • Assets for on-line sales and campaigns
  • Usage visuals
  • Flyers / Brochures
  • Case studies
  • Whitepapers

EDUCATION AND/OR EXPERIENCE:

● Bachelor’s Degree in Business, Marketing or related field preferred; related experience may be substituted

● 5+ years of product marketing/launch experience (preferably with physical products)

● At least 2 years’ experience in a field facing role

● Three (3) years minimum experience managing product launches. Experience with Adobe Photoshop

● Experience with professional photography and videography highly desired

QUALIFICATIONS:

● Very strong written communication skills

● Excellent attention to detail, able to track multiple complex sets of data across several documents

● Understanding of how to communicate with the press

● The ability to effectively manage external vendors

Simply NUC

About Boons Media:

Boons Media is an online publisher that redefines what it means to be a people-driven news and entertainment company. Boons Media has turned digital publishing into a science. We are a rapidly growing start-up based in central London and one of the fastest growing companies in our industry.

We are looking for a Junior Digital Marketing Executive who will be responsible for the advertising activities across multiple markets and channels.

Your primary responsibility will be managing advertising campaigns on platforms such as Google Ads, Taboola and Outbrain. You’ll build upon your previous knowledge and experience of digital marketing to take responsibility over the advertising and content strategy for your campaigns.

About the role:

  • Create and launch paid media campaigns across social and native advertising platforms such as Google ads, Taboola and Outbrain
  • Analysis and optimisation of traffic and acquisition tactics in order to maximise revenue
  • Manage internal and 3rd party reporting systems to identify trends and optimise campaign performance
  • Monitor the company’s main KPIs on a daily basis
  • Develop test plans, measure performance, and make recommendations based on findings
  • Manage relationships with social and native advertising platforms

What Success Looks Like:

  • High number of Campaigns are optimised: Campaigns are prioritised and optimised so they consistently exceed financial expectations
  • Problem-solver: Attention to detail and analytical ability to fix issues quickly and independently
  • Effective Communication: Strong relationships with key stakeholders established and built on trust; honest feedback about campaign performance and potential is consistently provided
  • Creative Testing approach: New, exciting and targeted content continuously created and tested. Winning creatives are identified, reiterated and refreshed.
  • Proactivity: Always driving forward and testing new ideas
  • Contributes to the vision of the Biddable team by driving successful projects, delivered on time and with actionable results

Our Ideal Candidate:

  • Genuine interest in online advertising industry
  • Comfortable working towards ROI and margin based metrics, in a fast moving business environment
  • A detail-oriented individual with a combination of creative and analytical skills appropriate for running highly-targeted data-driven campaigns
  • Proficient with Excel
  • A proactive and independent approach to working life
  • Fluent in English (additional languages such as Spanish, Dutch, Italian, German, French, Portuguese,… are a plus)

Why work for Boons Media?

  • Work in a true start-up atmosphere with international, talented and fun colleagues
  • Growth opportunities
  • Flexible WFH policy
  • Drinks on our rooftop terrace with amazing views over London

If you want to be part of a young, dynamic and fast-growing company you are completely right at Boons Media. If you are enthusiastic, motivated and want to move forward, convince us today and apply!

Boons Media

The Company

Cream Group is one of London’s premiere nightlife, entertainment and hospitality groups, intent on providing unique experiences. Today, Cream Group is in its second decade of operation, steadily evolving into one of the most exclusive and exciting hospitality companies in the world. A major facet of our success has been the unrivalled originality and creative prowess exemplified throughout all our venues. Our in-house creative team lend to this experience, continuously pushing boundaries and giving us the competitive advantage.

Cream’s interest sprawls across high-end nightclubs, restaurants, and premium retail, with an eye firmly fixed on future opportunities and the expansion of our brands.

Some of our brands include: Cirque le Soir, The Windmill Soho, Restaurant Ours, and the recently-launched Miro Mayfair.

The Role

We are on the hunt for a superstar Marketing Manager who can help us create, implement and manage our marketing campaigns, which have the ultimate goal of growing each venue’s brand awareness, and ultimately conversions (bums on seats!).

Day-to-Day:

  • Support the Head of Marketing in the creation and development of the group’s marketing strategy
  • Daily implementation/execution of the group’s marketing strategy
  • Generate and bring to life industry-leading marketing campaigns, events and ideas
  • ‘Own the brand’ for the group and individual venues – managing brand guidelines and decks
  • Brief the creative teams on campaigns, assets, materials etc.
  • Liaise with in-house graphic designers, and third-party creatives (such as photographers and videographers)
  • Support the events team in the execution of marketing events throughout the group
  • Assist with influencer marketing/management
  • Assist with Public Relations (PR)
  • Manage/support the Social Media Manager with the group’s social media efforts
  • Reporting on performance of marketing campaigns
  • General marketing administration activities

The Requirements:

  • Previous marketing experience (perhaps you’re currently a Marketing Manager or Senior Marketing Executive)
  • You consider yourself a creative with lots of ideas!
  • Native/fluent in English.

Nice To Haves:

  • Previous experience in hospitality marketing (bar, restaurant, nightclub, hotel etc.)
  • Previous experience of creating/managing Paid Social ads (using tools such as Meta, Facebook Business Manager, TikTok Advertising, Snapchat Advertising etc.)

Interview Process:

  • 30 minute call/meeting with our Head of Marketing
  • A short marketing-related task to complete
  • 30 minute meeting with our Head of Digital Marketing, Operations Director and CEO
  • Welcome to Cream Group!

Notes:

  • This role requires travel to the office (Central London) and venues (Central London) between 3-5 days per week
  • This role may require some late-night work
  • 18+ years old

CREAM GROUP

We are seeking a creative social media professional with a genuine passion for social media, culture and entertainment. You will have a proven track record of delivering social marketing results and social campaigns planning, execution, and optimization, with the ability to plan from scratch and drive ideas from conception to execution.

If you live and breathe with your finger on the pulse of what’s trending online, with a specific focus on Facebook, Twitter, Instagram, TikTok, and Youtube trends, and new emerging platforms you are perfect for this role. You will lead and execute social programs that truly impact communities. You will work across internal teams as well as partner with external clients and potentially agencies to inform and contribute to holistic strategies for above the line media campaigns.

You will be part of the social team content decisions, executing both long-term strategy, pre-planned campaigns, and optimization towards success. You will be responsible for executing social media campaigns, including defining content strategy, monitoring results, optimizing targeting parameters, and reporting key metrics.

You will work with key social media platforms such as Instagram, Twitter, YouTube, and Facebook, as well as seek out emerging platforms which can help us grow our brand. You will be responsible for our culture maker roster and seek new opportunities for their social media channels and support them in building their brand.

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms. 

Skills we’re looking for

  • Experience managing high-profile social accounts for individuals and a passion for the ever-changing landscape of the internet

  • Analytic and quantitative skills

  • Ability to use data to develop and measure marketing programs

  • Minimum of 4+ years experience in social media and/or digital communications

  • Experience in strategic communications and working cross-functionally with different teams and global audiences

  • Track record crafting and maintaining a consistent social voice

  • Excellent research skills

  • Strong writing skills and ability to write accurately and quickly

  • Experience interviewing and reporting

  • Experience developing and maintaining an editorial calendar and working cross-functionally to evolve it

  • Experience reporting on social media performance and drafting insights and recommendations

  • Experience with social media monitoring and identifying emerging narratives, trends, and stories

  • Strong attention to detail and ability to multi-task projects, priorities, schedules, and deliverables

  • Process-oriented and able to meet deadlines

  • Excellent communication skills in email and speaking in front of others

  • Visual design skills for social media incorporating photography and video are a plus!

 

Responsibilities

  • Develop social media strategies for internal and external partners

  • Create original content across all social media platforms

  • Staying up-to-date with the latest social media trends and digital technologies

  • Provide data analysis and metric reporting for clients

  • Developing and overseeing competitions and campaigns to draw attention to a brand

  • Managing a social media team and guiding junior members

  • Liaising with other departments and creatives to create a holistic and effective online marketing strategy

Qualifications

  • Proficiency in many social media platforms

  • Fluency in Adobe Suite and Figma

  • Copywriting, graphic design and editing skills is a plus

CULTURE DEFINED

$$$

CRM Executive (Email Marketing Executive)

Hemel Hempstead/Home

Annual salary + bonus and benefits

Hybrid / Office

We’re looking for an email marketing executive to join our Performance Marketing team. You will plan, build and execute email campaigns to nurture caravan sales leads to book an on-park appointment. Caravan sales are a critical part of Haven’s business model, so we have created two new roles to help support this.

Your Opportunity:

To learn, develop and become an expert in a key area of the business by:

– Managing the end-to-end process for email build and execution of email campaigns to nurture the caravan sales prospect audience

– Ensuring campaigns are executed correctly, both in terms of branding and end to end technical aspects

– Assisting with the build and execution of triggered email journeys using dynamic content

– Proactively using reporting to understand the effectiveness of email campaigns to make improvements

What we’d like you to bring:

– Solid experience of CRM/email marketing in a consumer led brand

– Experience in using email service providers to build and send emails

– Understanding of customer databases and how they work

– Understanding of test and learn or A/B testing in email

– Analytical and reporting skills

– Experience building campaigns with dynamic content

Who are we?

As the UK’s leading holiday operator, a career at Haven can offer more than just a job. Part of the award-winning Bourne Leisure family, we have plenty of exciting opportunities for development, over 9,000 fantastic team members and 38 beautiful seaside locations and our HQ based in Hemel Hempstead. From Scotland to Cornwall, Norfolk to Wales, our parks are dotted along some of the most breath-taking parts of the great British coastline, providing memories that last a lifetime for guests, owners, and team. We’re passionate about what we do, and we have a great time doing it, all of which is reflected in our Breath of Fresh Air culture. We welcome all new talent with open arms and support your journey with Haven in any way we can.

What’s it like to work with us?

Ultimately, it’s our people and teams that make us an employer of choice.

At Haven, we care about you as an individual– whether you are office based, home based or a mixture of the two, we are open and transparent in our approach and welcome the same approach in return. We are a place where talent thrives and gives you the autonomy to be the master of your own path. We are supportive and collaborative, giving you the opportunity to learn, ask questions and work with different people throughout the business. We are one great team, and we celebrate successes as an individual and as a collective with our teams.

What’s In It for You?

– Competitive holiday allowance that rises with service

– Holiday buy scheme

– Annual bonus

– 20% discount for any Haven, Butlins or Warner holiday for you, friends, and family.

– Wellbeing support across several different topics

– Opportunities to use our corporate box at The O2 arena for music, comedy, sport, and entertainment events

– Exclusive discounts with several corporate partners

– Access to fantastic learning and development opportunities, including Apprenticeships & Degrees

– Real career pathways

If this sounds like the right opportunity for you, go ahead and apply!

Haven

As Retail Marketing Manager, you will deliver a rolling multi-channel marketing strategy for our managed pub portfolio, with the aim of driving sales and profits through an innovative approach to sales, enhancing our customer engagement, and protecting our reputation among our customers through marketing our pubs correctly within the segment which it operates.

Based at Brewpoint, this is a 12-month maternity cover, reporting to our Head of Marketing,

The Role:

  • Lead and manage your team to ensure understanding of key marketing performance metrics, campaign results and subsequent required activities.
  • Oversee the initiation, execution and measurement of multi-channel marketing campaigns.
  • Have a clear understanding of market, competitors, consumer trends and insight, the predicted risks and opportunities for our businesses and development of appropriate strategies to optimise business performance.
  • Collaborate with colleagues on Digital Marketing and strategy to elevate brand awareness, consideration and trial.
  • Develop central tactical offers to drive consumer visiting occasions and frequency based on segmentation and trading style.
  • Own communications plan for in site and digital to promote to our guest via appropriate channels to drive footfall and repeat business. Make sure the pub teams are up to date with annual plan and any changes within the industry.
  • Work with the Sales & Events Manager to plan and implement a strategy for engaging with local businesses, maximising sales, and new business opportunities.
  • Work with Junior Content Creator to manage and deliver the Toolkits that provide a self-service for point of sale and local marketing tools. Developing bespoke POS per segment for the sites to fit with the brand and overall Wells & Co. strategy.
  • Responsible for setting and managing budgets; evaluating and analysing all campaigns; reporting on key learnings and recommendations; ensuring targets are met and there is a clear ROI.
  • Support the Head of Marketing to develop and implement new concept development and all the touchpoints.
  • Assist the team in building the right menus for the right occasions – working closely with the Head of Marketing, Operations Team and Food Development Manager.
  • Build relationships with site teams to encourage content collection, engagement and offer support from Marketing.
  • Working with Purchasing Manager to set stocking policy for all wet products that maximise sales.

Experience:

  • Brand Marketing Manager experience across marketing activation channels within the hospitality and B2C environment
  • Culturally aware with a keen interest in current trends (consumer, lifestyle, technology, entertainment) Interested in sport, food and drink.
  • High commercial acumen with ability to strategize and think about the bigger picture.
  • Technical understanding of customer-facing environments and platforms and understanding of the customer journey.
  • A self-starter, who is curious and creative in developing new ideas and solutions
  • Excellent influencing skills coupled with the ability to impact across a variety of stakeholders.
  • Collaborate effectively across and outside the business with stakeholders to achieve swift and co-ordinated delivery of results.
  • Highly organised – shows resilience and calmness and is able to deal with a range of accountabilities at any one time within a fast paced environment
  • Flexibility with travelling to visit sites as required.

In return you will receive:

  • Salary in region of £38-50k
  • 25 days annual leave + bank holidays
  • Private medical health care
  • Group personal pension plan
  • Life assurance
  • 30% off dining and 30% beer

Wells and Co.

We have a great opportunity for an experienced Performance Marketing Executive to join our friendly team at Oak Furnitureland. This is a hybrid role with 2 days in our Swindon head office (Tuesday and Thursday) and 3 days from home.

The Performance Marketing Executive will support the Performance Marketing Manager in planning, creating and co-ordinating best in class digital activity for Paid Search and Shopping, Paid Social Media, Display/YouTube and Affiliates in line with our digital marketing strategy.

As the Performance Marketing Executive, you’ll be responsible for daily reporting, recommending channel optimisations, producing internal documentation and updates, as well as leading the creative side of Paid Social and YouTube activity, and taking ownership of the affiliate programme.

The role would suit an ambitious individual with excellent attention to detail, who can work to strict deadlines and has great communication skills. This role is perfect for someone who wants to make a real impact and enjoys a fast-paced retail environment.

Key responsibilities:

  • Lead on the creative for Paid Social and YouTube alongside our creative agency and internal design team, ensuring it is in line with the strategic plan and delivers consistency across all marketing channels. Including producing creative/design briefs, writing copy, and updating both our internal and agency plans accordingly.
  • Track and report on spend and KPIs, reviewing performance and making optimisation recommendations as required.
  • Creating monthly budget reports and ensuring budget pacing from our agency aligns with the plan.
  • Manage the YouTube content for the team, including uploading new videos, and making sure brand videos are up to date and viewable.
  • Work with our CRM team and agency to develop our audiences, looking for opportunities to drive performance improvements as well as keeping the audience lists up to date in the various platforms.
  • Produce regular updates for the business on our performance marketing activity, including making the data and updates easily understood by those with different areas of expertise.
  • Take ownership of the affiliate programme.

Essential Skills:

·

  • Experience managing Paid Search campaigns, including Google Ads or Microsoft Ads.
  • Experience in at least one of the following: Google Ads, Microsoft Ads, Facebook Ads Manager and Pinterest Ads Manager
  • Google Analytics (GA360 or GA4)
  • Analytical with strong Excel skills
  • Solid understanding of digital marketing concepts and best practices
  • Ability to work well under pressure and meet deadlines
  • Excellent communication skills, including being confident presenting to the wider marketing team
  • Attention to detail and organisational skills

Preferred additional skills / experience:

  • Retail / Ecommerce background
  • Experience in other Performance Marketing channels
  • SA360 (From a client perspective running reports and viewing the account)
  • GA4 (including having completed GA4 training)
  • Experience using Pmax campaigns
  • Having used Google Merchant Center

Benefits:

  • Employee discount: amazing discounts available on all Oak Furnitureland products after successful completion of probation
  • Life assurance: free cover of a minimum of two times your annual salary up to the age of 65
  • 25 days holiday per year
  • Birthday: an additional day off for you to celebrate your birthday
  • Hybrid working available
  • Pension: 4% employee contribution matched by the company
  • Employee Assistance Programme: gives all employees access to both telephone and face-to-face counselling services
  • My Rewards Programme: offers discounts on everything from restaurants and supermarkets, to entertainment and holidays
  • Free on-site parking

Oak Furnitureland

ABOUT US

STV is Scotland’s home of news, entertainment and drama, serving audiences with quality content on air, online and on demand.  STV’s broadcast channel reaches 3 million viewers each month, while STV Player, the UK’s fastest-growing broadcaster streaming service, is now pre-installed in three quarters of the UK’s connected TV homes. Multi-genre production company STV Studios – one of the UK’s leading content businesses – has an impressive track-record of success across a wide range of broadcasters, with recent productions including Screw; Murder Island; Catchphrase; Antiques Road Trip; Yorkshire Auction House; My Family Farm Rescue and Landmark.

 

We currently have an exciting opportunity for an experienced Senior Marketing Executive to join our Marketing team on a 9-month fixed-term contract basis to cover a period of maternity leave. The Senior Marketing Executive will work across all areas of the business playing an important role in supporting the business achieve its KPI’s. The successful candidate will have a demonstrable depth of experience in a marketing role delivering creative, results-driven multiplatform marketing campaigns in a fast-paced environment.

 

KEY RESPONSIBILITIES

  • Planning and co-ordinating multi-platform marketing campaigns based on business priorities including briefing, development, execution, and post-campaign analysis.
  • Manage and co-ordinate the STV Children’s Appeal Marketing strategy.
  • Manage and co-ordinate STV award submissions strategy.
  • Establishing strong relationships across the business and externally with agencies/ partners organisations.
  • Co-ordinate and assist with other brand/content projects as required.
  • Assist in any other aspect of the work of the company as reasonably required.

SKILLS AND EXPERIENCE

  • 2-3 years’ experience working in a similar role, preferably within a media environment.
  • Evidence of understanding and implementing marketing principles and techniques.
  • Proven experience of delivering Marketing campaigns across a variety of platforms.
  • Strong analytical skills and high level of accuracy.
  • Excellent verbal and written communication skills.
  • Experience of working in a fast-paced environment and working to tight deadlines.
  • Excellent interpersonal skills with the ability to develop strong working relationships with internal and external stakeholders.
  • A positive and pro-active approach to problem solving and good time-management are essential.
  • Strong IT skills, including proficiency in all MS Office applications.
  • Self-motivated with the ability to work on own initiative and as part of a team to achieve commercial objectives.
  • A passion for marketing, content, brand and customer engagement.

JOIN US

 

If you have a demonstrable track record of delivery in a related role, we would love to hear from you. 

 

To apply, please send a CV and covering letter to [email protected] by 22 March 2023. Early applications are encouraged. Previous applicants need not apply.

 

STV Group plc is an equal opportunities employer committed to valuing and promoting equality, diversity and inclusion. We encourage applications from candidates underrepresented in our industry, so we are keen to hear from ethnically diverse talent and people that identify as disabled, deaf and/or neurodivergent. As a Disability Confident employer, we are committed to offering an interview to disabled candidates who meet the minimum criteria for the role.  

Please let us know if you have any access requirements to support your application by emailing [email protected].

 

 

 

STV Group plc

Senior Community and Social Media Manager – Freelance/Contract

Role Summary:

This is a exciting opportunity to establish the foundations and principles for a luxury womenswear brand’s Community and Social Media strategy. We are seeking a strategically minded Community and Social Media Senior Manager for a newly created role.

The brand has an authentic and unique story to tell, and is seeking a community and social media visionary to deliver this new chapter digitally. We are seeking a candidate who is passionate about crafting compelling storytelling across different social platforms in a way that resonates and engages with our consumer.

By combining big-picture thinking with an analytic mindset and exceptional taste, you will champion and showcase meaningful stories, digital experiences and memorable conversations with our audience.

Key Responsibilities:

  • Global platform expertise, strong strategic and technical understanding of existing and emerging global social platforms across all markets
  • You will provide strategic direction on all things social for the business, and share best in class approaches in this pivotal marketing function, bringing to life our rich story across the social platforms including but not limited to Instagram, Facebook, YouTube, WeChat, Weibo, TikTok
  • Track experience in building and leading top performing social media brands and teams, and thrive in establishing new thinking and approaches to deliver business growth and brand equity.
  • Strategy support: work with marketing and comms teams to advance and refine social strategies for specific campaigns, launches and projects across key brand and product marketing campaigns.
  • Project execution & optimization: drive implementation, localization and optimization of campaigns and seasonal projects.
  • Global brand representation: exemplify brand values and messages across all social activations by demonstrating a considered and sophisticated understanding of the brand and contemporary fashion retail markets.
  • Working closely with other teams to encourage the use of social media to optimize and improve their current activity.
  • Responsible for concept and drive shared brand, product and social specific campaigns, while prioritizing interesting and innovative executions.

The Ideal Candidate :

  • Creative thinker who can brainstorm and articulate innovative concepts, content, and strategies suitable for a luxury brand.
  • A strategic thinker who can work with leaders to develop best-in-class ideas, while easily pivoting to oversee detail-oriented tactical execution and realization.
  • Successful candidates will have a can-do approach, agility to move quickly, a desire to create with collaboration at its heart; and a network of creative industry partners to aid the delivery of memorable work.
  • Extensive knowledge of global social media channels, management platforms and analytics tools, whilst keeping abreast of developments in tech and culture are fundamental for consideration.
  • A proven track record of supporting or leading delivery in this capacity, and producing measurable ROI beyond impressions.
  • This role requires an ability to work seamlessly across multiple levels, demonstrating flexibility in working simultaneously across global and local projects that span various cross-functional initiatives.
  • Strong understanding of local social and marketing landscapes as well as a good understanding of the wider operations of a retail business.
  • Deep understanding of social analytics with an emphasis on social sentiment and content performance

Qualifications, Skills & Experience:

  • Proven experience within social media management
  • Some experience with a major fashion brand (agency experience acceptable)
  • Experience managing social communities and influencer programs.
  • Experience of implementing bespoke platforms strategies by leading multiple publishing teams within a global structure
  • Live event experience interacting with models and celebrities.
  • Exhibits an innate passion for fashion, pop culture, new technology and entertainment industry
  • Organized, detail oriented, deadline driven with an ability to work in a fast-paced and ever-evolving environment
  • Experience of working with in-house with creative delivery team and/or collaborating with external partners on innovative projects
  • Excellent written and oral communication and presentation skills
  • Must have active accounts across key social media networks

Confidential

Bethesda Softworks, part of the ZeniMax Media Inc. family of companies, is a worldwide publisher of interactive entertainment software. Titles featured under the Bethesda label include such blockbuster franchises as The Elder Scrolls®, DOOM®, QUAKE®, Fallout®, Wolfenstein®, Dishonored®, The Evil Within™, Prey® and RAGE®.

The EU Brand Manager will work closely with Global Brand Managers and product development to make sure the Company’s products meet and exceed consumer expectations, are commercially viable, achieve profitability and ROI goals, are well positioned in the marketplace, have a strategic marketing plan, and are brought to international markets successfully and managed throughout their lifecycle.

Responsibilities

  • Plan and develop brand strategies into brand plans, brand positioning, and go to market strategies taking into consideration EU cultural differences, to drive 365-Day success & support on assigned products. This includes ensuring Cross-functional/team (CFX) alignment and support around product roadmap to hit and exceed assigned commercial targets; consulting with territory marketing teams, and management and working directly with members of Global Brand Management, product development, legal, finance, community, PR, sales and marketing in strategic planning, creative execution, and media planning.
  • Provide quantitative/qualitative CFX updates & reports for key beats on the assigned product(s). Working with other teams and analysing data to provide insight into performance & learnings/recommendations that can be considered and applied going forward to enable the product to exceed revenue and player goals.
  • Conduct and analyse market research data to define product positioning, as well as monitor competitive activity and identify consumer needs – all with the goal of providing recommendations for improvement on your assigned product.
  • Take ownership of the Big Idea & Local Marketing Plan (LMP) process, working with the EU Head of Brand to ensure alignment and necessary approvals are gathered.
  • Identify & pitch potential strategic partnerships or commercial opportunities that can drive incremental revenue or additional KPI-based benefits to the product.
  • Working with Paid Media Team & EU Head of Brand, propose, devise, and implement paid media strategies to support & enhance the full product lifecycle and continue our ambition of longer-term planning.
  • Identify opportunities to propose new assets to promote assigned product(s) – paid media banners, videos, cutdowns, new trailers, etc. – and provide feedback during the global production process of existing planned assets.
  • Manage the development of product assets (trailers, demos, screenshots, etc.), including the production of versions required across EU territories to support all game beats. Ensure that assets are translated into the constitutive elements of the product, such as the universe, characters, and actions.
  • Involvement in budget management / reporting for the assigned product. Managing Marketing/Creative budget allocations & Quarterly forecasts effectively, with maximum impact, and ensuring all approvals are sought and obtained.
  • Deliver well communicated game presentations at PR and corporate events, alongside presentations to internal stakeholders at all levels & agencies.
  • Propose and take on additional strategy / business-insight projects (e.g., deeper BI projects, commercial cases, CFX strategic initiatives) as delegated and approved by the EU Head of Brand.
  • Ad Hoc tasks/projects as assigned by the EU Head of Brand.

Qualifications

  • Prior demonstration of project management (i.e., ownership of a marketing campaign working with other cross-functional teams) is preferred.
  • Prior experience in data analysis for marketing campaign impact and/or performance trends on a product is preferred.
  • Prior experience with MMO/RPG gaming products is preferred.
  • Able to engage in professional conversations across different departments and stakeholder levels.
  • Confidence to deliver presentations to a wide range of stakeholders.
  • Good awareness of cross-cultural differences and matrix company structures.
  • Ability to think independently, prioritise tasks, and meet deadlines.
  • Solution-orientated mindset and can-do attitude.
  • A passion for gaming.

ZeniMax Europe

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