General Staff Jobs

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group

Epitec

POSITION:

Product Manager

JOB TYPE:

Contract

LOCATION:

Dearborn, MI (Hybrid OR Remote)

JOB SUMMARY FOR PRODUCT MANAGER:

Work with multiple teams within the transformation office on establishing and managing a prioritized backlog. Be a champion and help mentor individuals and teams to grow and develop and help guide and manage the intake process for work. As a Product Manager, you will facilitate learning through workshops, meetings, and Team-building activities and actively try to identify waste and areas of improvement that helps to create autonomous, self-organizing, empowered, and continuously improving Teams.

• More than five years experience working as a Product Manager, Scrum Master, Product Owner or Team Lead with agile software development Teams in a large corporate IT environment.
• Experience using a combination of lean and agile practices to help Teams succeed and organizations evolve.
• Strong grounding in both SCRUM and XP-related methodologies
• Strong understanding of Change management and have participated in a large-scale agile transformation. Strong knowledge of scaled agile principles, practices, and roles. PDO transformation coaching experience is desirable.
• Good working knowledge of the principles and practices involved in
• Value Stream Mapping
• Writing Technical Specs and Requirements
• Knowledge Of User Experience Best Practices
• Critical Thinking and Analytical Skills
• Leadership And the Ability to Take Initiative
• Problem-Solving
• Time Management
• Communication Skills
• Proficient at leading meetings with different audiences (senior management, technical & business Teams) and driving the next steps.
• Experience managing risk and issues across different work streams.
• Experience in interacting & communicating with Sr. Leadership, business, and technology stakeholders.
• Must be motivated and be able to work independently.

Skills Required:

• More than five years’ experience working as a Product Manager, Scrum Master, Product Owner or Team Lead with agile software development Teams in a large corporate IT environment.
• Value Stream Mapping
• Writing Technical Specs and Requirements
• Knowledge Of User Experience Best Practices
• Critical Thinking and Analytical Skills
• Leadership And the Ability to Take Initiative
• Problem-Solving
• Time Management
• Communication Skills

Why should you choose Epitec?

We started Epitec with a single focus, “Placing People First.” Knowing every good endeavor begins with listening and understanding, we’ve set about challenging every part of the employment process. Bringing the proper connections together for the perfect fit.

How is Epitec different?

Epitec gets to know our prospective employees, using these insights to locate the perfect placement for you. We are there, every step of the way. Providing a best-in-class compensation package combined with the opportunity to grow financially and personally through your work.

What is the result?

Epitec represents the world’s top companies and works to fill their open jobs with the world’s best talent. That’s led to Epitec servicing an impressive list of Fortune 100 companies. We’ve also won many awards, including one of Crain’s Detroit Business “Cool Places to Work,” and 101 Best & Brightest – local, national and elite winner. And that’s just the beginning, as we work to innovate the way the world thinks about employment.

EPITEC

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics.

Location: Fully Remote

Job Type: 6-month contract to hire

You will receive:

• Hourly or salaried + PTO (based upon need) compensation, paid weekly.
• Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:

Program Management:

• Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
• Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
• Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.

Campaign Development and Execution:

• Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
• Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
• Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.

Media Planning and Management:

• Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
• Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
• Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.

Analytics and Reporting:

• Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
• Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
• Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.

Stakeholder Management:

• Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
• Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
• 6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
• Strong understanding of marketing principles, methodologies, and best practices.
• Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
• Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
• Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.

Eliassen Group