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As the B2B Retention Marketing Manager, you will be responsible for creating and executing campaigns that maximize B2B customer engagement, retention, and revenue. You will drive performance through campaign optimizations, message personalization, and continuous experimentation. Reporting to the Director of Marketing, you will play a critical role in building and maintaining client relationships that enhance customer satisfaction and improve customer lifetime value.
You are an advocate for customers and extension of their needs and priorities. You’ve created and launched campaigns and initiatives to connect with existing customers in a meaningful way. You have assisted and managed customer retention and upsell programs that drive positive results for a business.
Responsibilities/What You Will Do
- Drive customer lifetime value through measurable, actionable, and scalable activities that increase product adoption, usage and reduce churn of our customer base.
- Create compelling content and marketing collateral that effectively communicates the value proposition of our products to various stakeholders – and ensure the right content is accessible to the right audience at every stage of the customer journey.
- Harness chatbot, email, in-app, push notification, and SMS channels to drive customer engagement, retention, and revenue.
- Lead customer engagement initiatives to provide the best customer experience with the goal of driving customer adoption, and creating additional value through upselling and cross-sell.
- Utilize market trends, competitive insights, and community feedback to drive product and experience improvement and innovation.
- Develop and execute TNPS and NPS programs to consistently measure customer loyalty and satisfaction, working closely with sales and customer service teams to strategize and implement.
- Monitor, measure, and communicate performance data of marketing campaigns and customer engagement activities that drive ROI and meet critical KPIs.
Qualifications/Skills – What You Will Need
- 4+ years of experience in Growth or Lifecycle Marketing ideally with a focus on retention and expansion
- Experience in both B2B SaaS sales-assisted and self-service / online purchase flow.
- Strong Customer Relationship Management (CRM) skills; Salesforce or similar CRM experience is required.
- Deep understanding of email and marketing best practices.
- Excellent writing, presentation, and communication skills are a must.
- Strong analytical skills with experience using various testing methodologies and technologies.
- A strong communicator who is comfortable presenting to senior leaders and communicating with high-value customers with professionalism and personality.
- Familiarity with martech stack including email, in-product messaging, personalization and A/B testing platforms.
Internet Brands
At Tyndale Advisors, our mission is to remove obstacles to growth. Our experience runs deep, focusing on the hardware, home improvement, lumber yard, and farm & ranch industries. From single stores to statewide locations, our marketing team specializes in hardware store support by providing comprehensive marketing services including branding, style guides, email and social campaigns, radio and TV ads, circulars, and more.
Who You Are
A natural solution provider and project manager, you are extremely organized, respectful and willing and able to communicate openly with other Brand Managers, Creative Services team members and clients alike. We make a point to hire individuals who embody humility, analysis, mutual respect, servant leadership, open-mindedness, and collaboration. This entry level “in office” position (working out of our Eugene, Oregon location) provides great professional development and personal growth opportunities.
Essential Duties and Responsibilities
- Marketing Strategy Development – development of brand strategies, marketing plans, the facilitation of, or participation in, marketing meetings and other ways to assist clients with developing effective strategies.
- Project Management – effective use of documents, tools and systems to manage resources, schedules and budgets. Delivering quality, cost-effective solutions on time.
- Budgeting and Cost Management – managing TAM marketing resources, client budgets and client expectations with a focus on cost and effectiveness.
- Creative Collaboration – working with the creative team and client on areas such as visual design and the development of written concepts.
- Comprehensive Client Management – helping client succeed through TAM client life-cycle. Beyond basic project management, these are skills related to setting expectations, drawing out goals, needs and concerns of not only the business, but of client primary contacts.
Provide additional support– as directed by Brand Manager Team Lead.
Qualifications and Requirements
- Two (2) years of experience working in marketing, project management or related field preferred.
- The ability to work with all levels of internal and external management and staff candidly and effectively.
- The ability to effectively coordinate tasks and project timelines with multiple team members and handle multiple clients in a fast-paced, technology-based environment.
- Strong competency in various software programs including office productivity, project management, proofing, collaboration / web conferencing, and other applications.
- Excellent communication and follow-up skills.
- The ability to work independently and in a team environment both off- and on-site.
- Familiarity and experience, as a user and as leveraged as part of marketing campaigns, with digital and social media platforms, such as Facebook, Instagram, Google, Google Ads, YouTube, and others.
- College degree is required.
- Travel is required.
Compensation & Benefits
- Competitive pay.
- Benefits package, including health insurance, retirement plans, vacation and sick leave.
- Travel opportunities.
- Team and mentor-based working environment that allows for developing skills and defining individual growth plans.
Tyndale Advisors, LLC
About Us:
For over 20 years, Cafe Spice has been (and still is!) one of the leading brands in the Indian food category space. Our prepared meals and food service offerings have brought boldly delicious flavors to Deli/Prepared Foods sections in grocery stores all over the country. We are a culinary-driven company with a background in fine dining, manufacturing, and CPG. We pride ourselves on our values, culinary excellence and innovation, and a strong commitment to quality. With countless new ventures on the horizon, now is the perfect time to be joining our growing team! Working at Cafe Spice, you’ll be able to learn and grow with a support system that will help you achieve your career goals and seize any opportunities that may come your way. We are a hard-working team that uses our love for food to innovate and bring the Cafe Spice brand, and all we have to offer, to the forefront. If this opportunity sounds interesting to you, apply today! We would love to get to know you more.
Summary
At Café Spice we’re proud of the products and services we provide to our valued customers. We’re looking for a highly skilled marketing director to help us promote our offerings and identify what consumers want so we can create more to meet their needs. The ideal candidate will have extensive marketing experience and comprehensive knowledge of branding strategies. This person must be able to lead a team and interact with clients on a regular basis. The role also requires a deep understanding of consumer behavior, as well as a drive to deliver solutions that make a difference.
Essential Duties
- Develop and execute marketing strategies to promote the company’s food products, drive sales, and increase market share. This includes market analysis, identifying target audiences, and setting clear marketing objectives.
- Maintain and enhance the company’s brand image by ensuring consistent messaging and branding across all marketing channels. Develop and implement brand-building initiatives to create brand awareness and customer loyalty.
- Collaborate with product development teams to launch new food products or improve existing ones. Conduct market research to identify consumer needs, develop product positioning, and create marketing plans to drive product awareness and sales.
- Plan and execute advertising campaigns, both traditional and digital, to reach target audiences effectively. Manage the creation and distribution of marketing materials, including packaging, brochures, websites, social media content, and other promotional materials.
- Stay updated on market trends, competitor activities, and consumer preferences. Conduct market research and analyze data to identify opportunities, adjust marketing strategies, and optimize campaign performance.
- Develop and manage the marketing budget, ensuring efficient allocation of resources across different marketing initiatives. Monitor and analyze the effectiveness of marketing efforts to maximize return on investment.
- Lead a marketing team, providing guidance, support, and performance evaluation. Foster a collaborative and creative work environment, encouraging innovation and professional growth among team members.
- Work closely with cross-functional teams such as sales, production, and R&D to align marketing strategies with overall business goals. Collaborate with external agencies and vendors for advertising, PR, and other marketing activities.
- Ensure marketing activities comply with industry regulations and ethical guidelines. Uphold the company’s values and standards in all marketing communications.
Requirements:
Bachelor’s degree in business, marketing, communications, or related field; Experience in marketing and running a marketing team; Proven marketing campaign experience, Effective time management skills and the ability to multitask; Attention to detail; Proven ability to manage budgets; Professional and proactive work ethic; High competence in project and stakeholder management; Excellent interpersonal, written and oral communication skills; Experience with digital marketing forms such as social media marketing and content marketing; Competency in Microsoft applications including Word, Excel, and Outlook; Strong Leadership and People Management skills, Interpersonal skills and Demonstrated Project/Team management capabilities that can meet aggressive deadlines; Ability to handle multiple tasks simultaneously.
Cafe Spice
Virginia’s largest nonprofit outdoor event planning and production company, based in Norfolk, Virginia, is seeking an experienced, results oriented, creative, highly motivated, and professional to fill new full-time Director of Development position with Norfolk Festevents, Ltd.
Position requires college degree, 5+ years recent, professional sponsorship sales and fundraising experience (in the fields of entertainment, sports and / or special events preferred), 3 current professional references, flexible schedule to work evenings, weekends and holidays, physical ability to perform wide range of physical related production duties and ability to work in an outdoor environment.
Candidates must possess superior skills in the areas of corporate partnerships, sponsor activation, fundraising, public relations, innovative promotions, creation of presentations, public speaking, leadership and team building, budget management, and proficient with a range of computer programs and platforms. Candidates must have a thorough understanding of the contemporary fundraising and sponsorship sales.
The Director of Development will report to the CEO.
Position responsibilities include:
- This individual is responsible for personally achieving and managing an annual cash income budget of major level sponsorships, donations and grants; Cultivating and maintaining current and prospective sponsors and donors; and delivery of all sponsorship and donor activation benefits.
- This person will be responsible for managing, directing, and organizing the overall Development efforts and its associated presentations, records, documentation, reports, accounts, income and expense budgets and all associated activities.
- This person will be a highly visible spokesperson for the company and should ideally feel comfortable with all forms of media communication.
- This person will have direct supervisory responsibilities for one full time employee, part time employees and interns.
- This individual will communicate with the CEO on a daily basis and with other management professionals on a routine and as directed basis.
- This individual will produce the necessary sales reports and present them in a format as requested.
- It is expected that this individual will continually communicate with the CEO on the operational status of the department’s and individuals’ progress to achieve cash goals, status, productivity, sponsorship sales activities planned, and problems encountered.
- This individual will also work with board members and other company partners with respect to potential leads for future sponsorships, and generally support Festevents’ continuing efforts as a premium economic development and tourism resource for the City of Norfolk in eastern VA.
- This person will be a member of the Event Staff requiring on site leadership and participation in the special events productions.
Requirements for Employment:Candidates must have clear criminal and driving records and comply with a criminal record and DMV record check, must have valid driver’s license, possess the physical ability to work in an outdoor setting in all types of weather conditions, and possess the physical capacity and stamina to perform duties associated with the position (up to 18 hour work days on event dates, carry weights up to 50 lbs, lifting, walking, climbing steps and scaffold towers), flexible schedule to accommodate work related activities on weekdays, weeknights, weekends and some holidays.
Applications will be accepted via EMAIL ONLY. Candidates should submit cover letter, resume, 3 current professional references and salary requirements to [email protected], subject “Development Director Application”. No phone calls, please.
Norfolk Festevents, Ltd.
Pursue your passion with purpose… at Red Mountain Weight Loss
About Us
Our mission is simple: to deliver the best possible patient care and first-class customer service every day. Over 250,000 patients have undergone successful weight loss journeys with Red Mountain Weight Loss and Med Spa. With 17 locations throughout Arizona and Texas and a Telemedicine department, we want you to be a part of what we’re doing as a company.
The Marketing Manager’s Role
Our Marketing Manager is essential to the Red Mountain leadership team, activating and managing the development of marketing initiatives across all channels to advance brand growth, new market expansion, new patient acquisition, new product launches, and patient engagement. While collaborating with specialists in the Marketing Department and cross-functional teams within Red Mountain, the Marketing Manager will oversee the development of monthly promotional materials, advertising, and marketing campaigns, ensuring marketing and branding goals are supported.
- Collaborate with the Director of Marketing, Content Marketing Specialist, Digital Marketing Specialist, Social Media Specialist, and Senior Graphic Designers to develop scalable and results-driven strategies to drive new patient appointments, generate revenue, and increase patient engagement
- Implement marketing programs to support marketing and brand objectives across all channels: Digital/Radio/TV advertising, Social Media, print collateral, Email, Website, Video, App, and retail locations
- Develop strategic creative briefs for multi-channel campaigns and activate job starts for new projects
- Oversee the development of campaigns/monthly projects and work with Marketing Project Coordinator to provide all the resources required to meet objectives
- Create and analyze metric reports on marketing campaign performance and business impact by pulling data from Google Analytics, digital channel platforms, and CRM (Salesforce)
- Collaborate with Content Marketing Specialist and Clinical team on monthly content topic ideas
- Manage integration of content with Marketing Department specialists ensuring the alignment of messaging across all channels to support retail operations, new products, and services
- Support the management of video production for TV and digital channels with Digital Marketing Specialist and outside agency
- Plan annual marketing timeline, including scheduled monthly promotions, product campaigns, and new marketing initiatives
- Ensure all marketing specialists, media endorsers, and outside partner vendors are fully onboarded and maintain brand standards
- Proactively monitor and study new industry trends, competition and drive new marketing opportunities
About You
- You have 5 to 10 years of experience with campaign marketing
- You have strong analytical skills (understand the use of Microsoft Excel and web analytics tools) and have experience with reporting and data analysis. CRM experience is preferred.
- You have excellent communication, project management, and problem-solving skills
- The ability to manage several marketing campaigns simultaneously
- A good understanding of current marketing technologies and trends
- BA degree in communications, digital marketing, or related fields
Benefits
- Highly competitive salaries
- Employee pricing – amazingly low prices on all products & services
- Friends & Family pricing program
- Recruitment Referral bonus program
- Closed on Sundays and all major holidays
- Employee contests, incentives, and programs
- Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance, AD&D, Long & Short Term Disability, Pet Insurance, and 401k with Company Match
- Amazing company culture
Red Mountain Weight Loss
Founded in 1986, NAPA is the largest single specialty anesthesia management company in the United States.
Managing over 5,000 clinicians and generating over $2bn in annual revenues, the company is known in the industry for its management of highly regarded clinical staff, management leadership, and evidence-based quality initiatives – resulting in maximized OR performance, reduced costs and consistent surgeon and patient satisfaction. NAPA currently services over [600] practice locations in [22] states, including hospital-based services for many of the largest healthcare systems in the United States, as well as physician offices, ambulatory surgery centers and pain management centers.
Job Summary
The Marketing team is looking for a Digital Marketing Manager to develop innovative and forward-thinking digital marketing strategies to drive growth across customer acquisition and the talent attraction journey in an ever-changing environment. In this role, the Digital Marketing Manager will be responsible for the overall execution and performance across all NAPA’s digital programs, including web, search, display, and social, in addition to maintaining the operational integrity of the entire marketing automation ecosystem. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.
Key Responsibilities
- Develop and execute full-funnel marketing strategies across channels, including organic and paid search, programmatic, social media, and email
- Plan, execute, and measure experiments and conversion tests to enhance conversion rates, program/campaign ROI, and progression through the funnel
- Accountable for architecture, roadmap, and execution of social media strategy to drive reach and engagement
- Oversee paid search and SEO strategy in collaboration with agency partners
- Coordinate the development of a CRM program with Marketing Lead Generation counterparts to translate business needs, driving incremental audience engagement and/or revenue
- Manage NAPA’s websites, which requires an understanding of available templates, assets, and marketing technologies; familiarity with WordPress preferred.
- Oversee and manage all requests for landing pages, including strategy, CTAs, lead flows, and form management to optimize UX through conversion points
- Track how the NAPA brand resonates with our target audiences across digital platforms
- Monitor competitor activity and landscape ensuring appropriate competitive and brand positioning
- Manage data analytics and develop regular KPI dashboards containing a robust description of monthly activity and a clear summary detailing successes, challenges, and opportunities for improvement to inform go-forward strategy
- Explore new and emerging digital marketing & acquisition opportunities
- Assist in integration with additional platforms as needed
Required Qualifications:
- Bachelor’s degree in Marketing or equivalent experience
- At least five years of digital channel execution experience in Marketing or Advertising
- Strong knowledge of digital and social media analytics (e.g., Google Analytics, Urchin)
- Skilled in SA 360, Google Ads, and other biddable media platforms
- Experience with CRM management and marketing automation tools (HubSpot preferred)
- Strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
- Knowledge of Marketing project workflow process and digital process lifecycle
- Excellent written and verbal communication skills
- Solid organizational and time management skills, with the ability to work to manage multiple tasks in a fast-paced environment
Total Rewards
- Salary: $100,000-125,000 per year
- Generous benefits package, including:
- Paid Time Off
- Health, life, vision, dental, disability, and AD&D insurance
- Flexible Spending Accounts/Health Savings Accounts
- 401(k)
- Leadership and professional development opportunities
North American Partners in Anesthesia
Location: ONSITE – 2545 Park Plaza Nashville TN 37203
CONTRACT TO HIRE OPPORTUNITY!*
LOOKING FOR MARKETING COORDINATORS WITH A GRAPHIC DESIGN EXPERIENCE!
Job Overview:
- The Marketing Coordinator of Facility Management Services works closely with the Senior Manager of Operations and the Manager of Communications to support the marketing and corporate strategic initiatives for all service lines.
- The ideal candidate excels in graphic design, email marketing, and creating and managing content.
- The candidate is detail-oriented, has an eye for editing and proofreading, and is an excellent communicator.
- This role contributes to the development of marketing and communication strategy, operates with minimal supervision in a complex environment, and aids in creating and tracking key performance indicators.
- The marketing coordinator’s responsibilities will include working with program managers, participation in the development and execution of an annual marketing plan, including the development and dissemination of email/marketing campaigns, web content development, developing presentations, and graphic design.
- This position will be the primary resource for creating and updating PowerPoint presentations and for maintaining Facility Management Services SharePoint sites.
Responsibilities:
Marketing & Branding
• Marketing, branding, and standardizing program initiatives
• Develop unique content for Facility Management Services included, but not limited to, SharePoint sites for all Facility Management Services divisions, corporate support sites, and project communications planning
• Provide tactical support for the execution of all marketing plans designed to promote service lines, corporate strategies and goals to include graphic design and content maintenance for print projects
• Create marketing content for education, special announcements, content for SharePoint, and project and/or program initiatives
• Lead the development and maintenance of our PowerPoint presentation deck and digital library to include style guide, graphics, and content updates.
Communication Strategy Support
• Updating communication templates for program changes and FMS SharePoint sites including service line specific team page updates, monthly leadership meeting slides, news page, events page, resource page update, corporate org chart update, and socialization of site.
• Monitor timeline of program rollout for marketing content development and distribution
• Ensure deliverables are developed and deadlines met for project requirements, program socialization, and SharePoint management
People
• Work with cross-department teams to ensure compliance with company brand requirements and company accepted change management standards
• Support Facility Management Services managers through presentations, collateral, and training webinars
• Coordinate education presentations and graphics for leadership meetings
• Create internal reference guides on program or service line offerings
• Assist with socialization of open requisitions and updates to job postings in conjunction with HR
Other
• Performs other duties as assigned.
• Practices and adheres to the “Code of Conduct” and “Mission and Value Statement.”
Qualifications:
Education & Experience:
• High School diploma, or equivalent (GED) Required
• Associates or Bachelors degree Preferred
• 1-3+ years relevant technical experience Preferred OR Equivalent combination of education and/or experience
Comrise
POSITION TITLE: Senior Creative Marketing Manager
REPORTS TO: SVP Sports Brand Management
ABOUT ICONIX: Iconix International is the world’s premier brand management company and owner of a diversified portfolio of strong global consumer brands across fashion, sports, entertainment, and home.
LOCATION: NY – NOTE we are working a hybrid arrangement and in the office a few days per week. In-office days are subject to increase to meet in-office business objectives, meetings, pre-production, and sample needs.
ROLE: The Senior Creative Marketing Manager is both creative and executional with strong communication skills and affinity for developing exceptional creative marketing presentations, content, and digital assets.
This role will be working on the Starter, PONY, DANSKIN, and UMBRO brands.
· Responsible for developing marketing content and presentations to ensure that each deck is visually “on-brand”.
· Execute the strategic vision for the brand through creative and innovative approaches that will include the development of fully integrated seasonal campaigns that incorporate; brand advertising, social content, web/ecommerce assets, direct-to-customer, digital experiences and content features, promotions, and store experiences.
· This person will be the key point of contact for ensuring full visibility of creative marketing activities with internal business partners and licensees.
RESPONSIBILTIES:
· Work with cross functional teams internally and externally to drive projects forward and ensure full collaboration across partners: creative, business team, PR, social teams, agencies, retail partners and licensees.
· Design and produce marketing and communication materials, including presentation decks, digital advertising, web pages and email blasts, social assets, trade show and point of sale materials.
· Manage a calendar for all creative assets needed to support the business team brand initiatives
· Ensure that the integrity of the brand is present in all facets of the brand experience – balancing creative needs with financial goals, all presentation materials including retailer and presentation decks.
· Represent the Marketing team with business partners, including agencies and licensees.
· Develop and manage the creative brand voice through digital and social channels.
QUALIFICATIONS:
· Marketing leader with a minimum of 5-7 years of experience in brand or retail marketing
· An undergraduate degree in Graphic Design or Communications Design.
· Experience with on-set productions and photo/video projects preferred
· Exceptional communication and presentation skills: verbal, written, interpersonal and inter-departmental
· Highly creative with the ability to concept and design in various programs, Photoshop, InDesign, Illustrator. Experience editing or working in After Effects and Adobe Premier a plus.
· Experience with ideating and finding creative solutions for working within budget
· Thought leadership: A strong point of view; ability to contribute to the strategic development of an assignment; creative ideas and the ability to promote conceptual thinking.
· A strong ability to manage/collaborate with internal and external partners
· Ability to balance multiple priorities, provide recommendations and solutions while maintaining flexibility in fast-paced environment
· Strong awareness of pop culture and trends
CRITICAL COMPETENCIES FOR SUCCESS:
· Design Presentations
· Attention to Detail
· Executional Excellence
· Proactive and results driven
· Project Management
· Strong Verbal and Written Skills
· Strong Budget Management skills
Salary $90,000-$115,000
Iconix International
Phathom Pharmaceuticals is a biopharmaceutical company focused on the development and commercialization of novel treatments for gastrointestinal (GI) diseases. We are developing vonoprazan, a first-in-class potassium-competitive acid blocker (PCAB) with a New Drug Application under review by the FDA for the treatment of Erosive GERD and a late-stage development program in Non-Erosive GERD. Vonoprazan-based regimens are approved in the U.S. as part of a co-packaged product in combination with antibiotics for the treatment of H. pylori infection in adults, marketed as VOQUEZNA® TRIPLE PAK® (vonoprazan, amoxicillin, clarithromycin) and VOQUEZNA DUAL PAK® (vonoprazan, amoxicillin).
We are a growing team of highly driven professionals who are passionate in our mission to improve the lives of people suffering from GI diseases. Phathom has built a unique culture that embraces entrepreneurship, fosters collective ownership and accountability, and celebrates personal and professional achievement. We are looking for dynamic, self-motivated, and purpose-driven team players who embody our core values and are excited by the idea of working in a fast-paced environment to help us transform the GI treatment landscape.
The Senior Manager, Commercial Analytics is responsible for supporting Phathom’s performance reporting and commercial analytics requirements. This individual will partner closely with all commercial cross-functional teams (primarily Marketing and Market Access and secondarily Sales) to solve key business questions using data. The role requires in-depth experience with a variety of measurement and data methodologies, third-party data sources, reporting and analytic platforms, strategic planning, and project management.
Major accountabilities include overseeing production of business performance presentations and KPI reporting, ensuring data quality, initiating, and responding to various ad-hoc analysis requests to support decision making, supporting operational tools, managing business change, and using analytics to understand the customer and drive prescription and revenue growth.
ACCOUNTABILITIES
Performance Reporting & KPI Management
- Responsible for supporting Commercial Leadership Team (CLT), Marketing & Market Access in the timely and accurate delivery of all reports and key performance metrics (KPIs) via Phathom’s Reporting Dashboard Platform.
- Provide and support all training activities related for CLT, Marketing & Market Access
Executive Reporting & Monthly Business Review
- Responsible for managing timely and accurate delivery of all standard reports and KPIs for CLT, Executive Committee (EC) and BOD as provided by our Analytics COE/Partner
- Summarize findings and provide relevant context related to data analysis.
Digital Measurement
- Partner with Head of Consumer Marketing to ensure the timely and accurate delivery of Phathom Digital Measurement Analytics
- Summarize findings and provide relevant context related to data analysis.
Ad Hoc Analytics
- Manage Phathom’s Analytics COE partner and ensure resources are trained on Phathom data and business rules. Ensure timely and accurate delivery of all analytics from partner.
- Conduct hypothesis-driven investigations into detailed physician-level, patient-level and transactional-level data, to gain business insights from various customer perspectives (HCPs, patients, payers) independently or in collaboration with other analytics team members.
- Interpret and contextualize analytical findings within the framework of existing body of research and market trends
- Oversee ad hoc analyses to address issues in support of business objectives
- Analyze market trends and product performance – identify drivers of performance and provide supportive evidence
- Contribute to primary research engagements (scoping, design, methods, and project management) where appropriate, when needed.
EDUCATION & EXPERIENCE REQUIRED
· Bachelor’s degree required, preferably in Math, Science, Business Administration or related field; advanced degree preferred
· Minimum 5 years experience in related data or analytics functions in the pharmaceutical industry required
· Minimum 5 years related project management experience in the pharmaceutical or similar field required
· Direct experience working with multiple large data sources and combining relevant information to generate insights from analysis, creating effective reporting solutions (i.e., dashboard, reports)
· Experience in US market, small molecule, primary care, acid-related disorders desired
· Strong business and financial acumen and proven analytic skills including an understanding of drug development, commercialization, and lifecycle management
· Demonstrated ability to get up to speed quickly in a complex business
· Project management skills to manage analyses from initiation through closing to successfully meet project objectives
· Demonstrated ability to influence people at senior levels in the organization and facilitate cooperation of internal and external partners for both intelligence acquisition and recommendation acceptance
· Experience manipulating, analyzing, and reporting product and market performance from third party data sources such as IQVIA or Symphony Prescription Databases and Claims Databases. Experience working with a variety of data management and analytical tools such as Excel, Alteryx, SQL, Tableau or Power BI, AWS, Redshift, Python or R; required.
· Exceptional analytical and strategic thinking skills required – able to see big picture from scattered pieces of information and present complex and disparate data in a clear and concise manner; must have an ability to see beyond the confines of data to broader business issues.
· Solid PowerPoint, Excel and overall communication skills (verbal & written) including the ability to succinctly express point of view and deliver clear and crisp insights, in various formats for a variety of deliverables to a diverse audience across multiple specialty areas.
· Work independently and able to guide members of team toward achieving objectives
· Gather input about needs from business partners and sets direction accordingly.
Phathom Pharmaceuticals
Join one of our portfolio companies – Shelf!! This role will include Base Salary and Equity! https://shelf.io
Location – Stamford, CT (hybrid – requires a minimum of 2-3X per week onsite)
About Shelf
We are a ventured-backed, knowledge management automation technology company. We have created an award-winning, innovative SaaS platform for answer and knowledge automation to serve a changing and dynamic workplace. According to the International Data Corporation, the average company has over 500,000 files and it’s growing at 20% a year.
- Our platform plugs into a company’s content systems, learns from the data, and then helps employees respond to queries without hunting for information. Without Shelf, the average worker currently spends 19% of their time tracking down answers, and COVID-19 made it worse.
- Our goal is to turn every customer service representative into a super-agent by helping them find answers to questions instantly. We provide immediate Day 1 ROI for some of the world’s top brands and enterprises right now.
- Our mission is to empower humanity with better answers everywhere and our vision goes far beyond solutions for contact centers.
Why Shelf
- According to MarketWatch in November 2022, the global knowledge management market size was valued at US$405 Billion in 2021 and is expected to expand at a CAGR of 18.12% during the forecast period, reaching US$1.1 Trillion by 2027.
- Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan.
- We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others.
- Our platform has been consistently rated #1 for overall usability by Gartner Digital Markets, and has received Easiest to Use, Easiest to Admin, and Highest Adoption awards from G2, and product of the year and innovation awards from leading publications, such as CIO Review.
- We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row.
- We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months.
Senior Product Manager
As a Senior Product Manager – Product Led Growth (PLG) Expert, you will be responsible for guiding our company’s product strategy and execution through a data-driven, customer-centric, and growth-oriented approach. In this role, you will be at the forefront of our PLG initiatives, utilizing your expertise to drive user adoption, conversion, and expansion throughout the customer journey. You will collaborate closely with cross-functional teams, including engineering, design, marketing, and customer success, to deliver exceptional products that fuel customer acquisition and retention.
What We’re Looking For
- Develop and execute a comprehensive PLG strategy to drive user acquisition, activation, conversion, and expansion within our target market.
- Conduct thorough market research and analysis to identify growth opportunities and customer pain points that can be addressed through PLG strategies.
- Collaborate with the engineering team to plan, prioritize, and deliver product features and enhancements that align with PLG objectives and drive user engagement and adoption.
- Utilize quantitative and qualitative data to define key product metrics and goals, monitor product performance, and make data-driven decisions to optimize PLG initiatives.
- Collaborate with the design team to create intuitive and impactful user experiences that drive product adoption and conversion.
- Work closely with marketing teams to develop and execute go-to-market strategies for new product releases and feature enhancements, leveraging PLG tactics to drive user acquisition and conversion.
- Partner with customer success teams to identify opportunities for product-led upselling and expansion, ensuring a seamless customer experience and maximizing customer lifetime value.
- Track and analyze customer feedback, user behavior metrics, and market trends to identify opportunities for product improvements and new feature developments.
- Stay current on industry best practices and emerging trends in PLG to continuously optimize our product strategy and stay ahead of the competition.
- Act as a subject matter expert on PLG, providing guidance, training, and thought leadership to cross-functional teams and stakeholders.
What You Bring
- A minimum of 7 years of experience as a Product Manager, with a focus on Product Led Growth (PLG) strategies and execution.
- Proven track record of successfully implementing and optimizing PLG strategies that result in significant user acquisition, activation, conversion, and expansion.
- Deep understanding of PLG frameworks, tactics, and best practices, with the ability to apply them strategically to drive growth and user engagement.
- Strong analytical and data-driven mindset, with the ability to interpret complex data sets and derive actionable insights to inform product decisions.
- Proficient in using analytics tools to track and measure user behavior and product performance.
- Exceptional problem-solving and critical-thinking skills, with the ability to identify and address customer pain points and growth opportunities.
- Strong leadership and influence skills with the ability to collaborate effectively with cross-functional teams and drive alignment towards product and growth objectives.
- Excellent communication and presentation skills, with the ability to clearly articulate product strategies, goals, and plans to both technical and non-technical stakeholders.
- Proven ability to prioritize and manage multiple projects in a fast-paced, high-growth environment.
- Strong understanding of agile development methodologies and experience working in agile product teams.
- Passion for AI, technology, innovation, and creating exceptional user experiences
What We Offer
- Competitive salary
- Generous equity grant in the form of company stock options
- Comprehensive health and wellness packages
Connecticut Innovations