Chicago Casting Calls & Acting Auditions

Our client is an AI Service Experience Platform Company. They help organizations to supercharge their employee and customer experiences by automating their service desk through their AI and Automation.

They are looking for a Senior Director Demand Generation / Growth Marketing.

Location – Palo Alto, CA (Hybrid – 3 days in the office)

The Role:

Our client is building a world-class Marketing team, where each individual loves to move fast, be challenged, and is obsessed with identifying marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. A strong growth marketing professional can see the big picture, and look holistically at how each channel fits into a larger strategy, and that often involves working on multiple channels at the same time.

As a Growth Marketing Leader, you will drive a comprehensive growth strategy, including buyer engagement, acquisition, nurture, and conversion to quickly scale their customer acquisition strategy. You’ll have a proven track record that showcases your ability to identify marketing channels, solutions, and ideas that will efficiently drive new customers to the brand and increase revenue. In this role, you will find ways to boost current revenue sources and open new sources without overburdening the business with expenses, increasing churn, or shortening customer lifetime value (LTV).

What You’ll Do:

• Drive customer acquisition strategy, development, growth, and engagement
• Manage cross-channel growth strategy, including: paid and organic growth, content marketing, CRM, lead nurturing, and conversion
• Ensure team’s ability to execute on company KPIs
• Spearhead campaigns focused on demand generation, including strategy for the short term and long term
• Expertise in generating leads using various online and offline channels
• Classify, score, and optimization lead generation and conversion funnel with understanding of how to optimize each classification and increase conversion at the top of funnel, MQL and SQL levels
• Ensure marketing operations is measuring and tracking various growth components along with providing the necessary support needed for broader marketing initiatives
• Properly forecast growth across channels and at conversion level in conjunction with marketing and sales leadership
• Regularly communicate recent changes and new feature offerings of our product to our customers, and educating to ensure success based on needs
• Manage our paid search, display, video, social advertising and content syndication programs and spend in order to achieve ambitious user growth goals
• Improve engagement and conversion metrics throughout the marketing funnel and across multiple channels (social media, advertising, content & digital marketing)
• Regularly report on growth marketing performance and insights to senior leadership

What You’ll Need:

• 6-8+ years of B2B growth experience at a SaaS or technology company.
• 2+ years of experience managing a demand generation team
• Experience scaling B2B growth programs, with focus on ABM structure into the tens of millions in ARR
• Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
• Strong analytical skills with the ability to think and execute both strategically and creatively
• Prior hands-on experience with various marketing and analytics tools in the Martech stack, including: Salesforce, Marketo, WordPress, Google Search Console and Analytics, advertising platforms, data providers, intent platforms, content marketing tools, and Excel spreadsheets
• Familiarity with buyer’s journey and marketing funnel stages
• A passion for customers and problem-solving, desire to go deep and become familiar with the customer’s technical and business environment
• Bachelor’s or higher degree in marketing, computer science, engineering, or related technical field
• Ability to work well in a startup environment, and a desire to move quickly while wearing many hats

Contact me for more details: [email protected] / +1 703 972 2095

Company Description:

Techaxis is a US-based firm that specializes in discovering, engaging, and placing top talent globally, for full-time or contract positions in leadership and mid to senior-level positions for companies in the technology, healthcare, energy, and education space.

Techaxis Inc. is headquartered in Northern Virginia, USA. We are ranked #3294 in Inc 5000 and #105 in Inc 5000 DC Metro Series, SWaM, and WBE Certified technology talent search firm.

Equal Opportunities Employer:

Our clients provide equal opportunities to all its employees and all qualified applicants for employment, without regard to their race, caste, religion, color, ancestry, marital status, sex, age, nationality, disability, and veteran status. Employees of our client shall be treated with dignity and in accordance with their policy to maintain a work environment free of sexual harassment, whether physical, verbal, or psychological. Employee policies and practices shall be administered in a manner that would ensure that in all matters equal opportunity is provided to those eligible and the decisions are merit-based.

Techaxis, Inc

Manifest is a proudly independent content marketing agency, with honors that include Content Marketing Agency of the Year, a Silver Effie for Sustained Excellence, and Digiday’s Content Agency Partner of the Year. At Manifest, we build businesses and brands by delivering unmistakable content in just the right context. We don’t hire people who fit in. We hire disruptors who add to our culture. We embrace different backgrounds, different experiences, differing opinions, discussion, and productive debate. It is through embracing our differences that our greatest work is achieved. Our commitment to inclusion across race, gender, gender identity or expression, age, religion, identity, disability status, sexual orientation, national origin, and experience is what has powered us thus far, and it is what will ensure we stay Unmistakable.

We are hiring an experienced and social-obsessed Senior Social Media Manager to join our award-winning content marketing agency. The Senior Social Media Manager will be responsible for managing multiple social media accounts for our clients, developing and implementing social-first strategies, creating and curating engaging content, engaging with fans and followers through community management, and analyzing organic social media metrics to continuously improve performance and drive community engagement. Our ideal candidate has been responsible for day-to-day strategy and execution of social activities for both B2B and B2C clients.

Responsibilities

● Develop, execute, and maintain strategy and tactics on assigned accounts, including day-to-day social copywriting, social content calendaring and publishing, and community management.

● Build social listening dashboards through Meltwater to identify and tap into relevant trending conversations and to analyze owned and competitor handles.

● Lead the development and presentation of social media audits and playbooks.

● Collaborate with internal teams (editors and creatives) to brainstorm and execute social content to key audiences through various tactics and platform features.

● Actively participate in the development and presentation of performance reports, including measurement and metrics analysis, insights, and articulating opportunities for performance improvement in partnership with Data Intelligence and Creative.

● Participate in pitching new business and organic account growth opportunities, including conducting competitive research, developing innovative social strategies and building sales presentations.

● Stay abreast of new technology, industry trends, and platform improvements that affect digital media and craft relevant POVs that expand reach for client goals.

Requirements

● Approximately 6-8 years of hands-on experience working with mid to large size brands as a community manager or social media strategist, in an agency environment.

● Demonstrated mastery across social media platforms, and a portfolio to back it up.

● Ability to clearly and concisely articulate social media strategy and concepts and collaborate cross functionally, adding meaningful value throughout the process, from brainstorming to concepting to execution.

● Strong analytical skills and experience analyzing metrics to track success and inform future strategies.

● Excellent written and verbal communication skills.

● Bachelor’s Degree or equivalent professional experience required.

Manifest

We’re on the hunt for a content marketing dynamo who can take our existing social media presence to the next level! You’re the perfect fit if you’re both analytical and creative, with a personality that’s driven, decisive, and results-oriented. You are motivated by personal achievement, and you’re not afraid to take the initiative and make things happen.

As a critical thinker, you’re always looking for ways to improve and optimize our marketing campaigns, and you’re able to react quickly to changing needs. You love being close to the action, and building something great that you can be proud of.

We have aggressive growth targets, so if you’re not someone who thrives in a fast-paced, action-oriented environment where quick pivots in priorities are the norm, this would not be the job for you.

Let’s disrupt the chiropractic scene together!

Role Overview

The role of the Senior Content Marketer is to plan, execute, measure, and optimize our social media presence, organic content, and paid ads. The person in this role will be passionate about the “art” of marketing and will have an abundance of ideas for building efficient strategies. They must bring forth a strong arsenal of content techniques and paid media methods to promote our services and public image.

Responsibilities

On a day-to-day basis, you might find yourself doing all the following:

• Generate 120 inbound leads weekly (think Zuckerberg-level growth) through a mix of paid bookings, abandon cart, inbound calls, web chat, and social media.
• Craft consistent viral-worthy content to compete with the best brands on Instagram, Facebook, and YouTube and keeps engagement rates beyond 3%-8% while growing our channels faster than a turbocharged Tesla.
• Maintain online self bookings benchmarks and partial bookings weekly by creating high-touch sequences and driving conversions (because who doesn’t love a good funnel?).
• Develop and optimize new ad creatives weekly for our paid ad campaigns, ensuring our ROAS and conversion rates stay on target.
• Expand our online presence faster than a SpaceX rocket by growing YouTube subscribers and social media followers by 2% monthly, and our lead database by at least 3% monthly using a multichannel approach.

Qualifications

• You have 4+ years of experience in social media and online ads.
• Algorithm whisperer with a strong grasp of modern social media platforms.
• Creativity level: think Steve Jobs unveiling the iPhone.
• Mobile video production skills that make Mr. Beast proud.
• Analytical mindset, quick learner, and a critical thinker to outsmart our Wall Street genius founder.
• Direct response marketing pro and traffic temperature level.
• Tech-savvy multitasker with project management capabilities and a flair for captivating copywriting.
• Swift execution, team growth, and A-player accountability? No problem.
• Persistent, adaptable, and flexible in a fast-paced, analytical environment.
• Bonus points for prior management experience, including hiring and firing.

Intero Chiropractic

 Position Announcement: Digital Coordinator, United for A New Economy (UNE)

United for A New Economy (UNE) is seeking a Digital Coordinator to manage the organization’s digital presence, including social media, email marketing, website content, and online fundraising efforts to build power to win social and economic change in Colorado.

Position Location: Denver Metro, Colorado

About UNE: United for a New Economy envisions vibrant, strong communities with the power to build an economic and political system where human lives are valued over profit and our common humanity triumphs over those that try to divide us by race and class. United for a New Economy builds people power for racial and economic justice so all Coloradans thrive. We do this by organizing in our communities across race, winning bold policy solutions for all, and building a multiracial voting majority that transforms the political system.

About the Position: The Digital Coordinator is responsible for online engagement within the state of Colorado including UNE’s core geographies Westminster, North Aurora and Commerce City. This position is part of a staff team who employ multiple strategies to accomplish the goals of UNE campaigns. The Digital Coordinator recognizes the role of race, income, age, immigration status, and other identities in shaping racial and economic disparities and consistently amplifies community voices to advocate for more equitable policy solutions.

Responsibilities:

●       Develop and implement a comprehensive digital communications plan, including narrative development, messaging, media relations, and outreach strategies with help and input from UNE’s director team

●       Manage and execute UNE’s social media strategy and paid advertising campaigns across multiple platforms, including Facebook, Twitter, and Instagram to build our digital presence and increase member engagement and reach of our social channels

●       Create and implement email marketing campaigns, including newsletters, action opportunities, event invitations, and annual online fundraising appeals

●       Manage and update the organization’s website, ensuring that content is accurate, up-to-date, and engaging

●       Develop and manage the organization’s branding and visual identity, including logos, graphics, and promotional materials

●       Increase UNE’s earned media presence by writing press releases and building relationships with media contacts to secure coverage in local and statewide outlets

●       Coordinate and work with different vendors and contractors on digital projects

●       Represent UNE and forward our communications narrative in coalition spaces

●       Assist with tracking the digital aspects of civic engagement and other member engagement in UNE’s database

●       Design and implement a regular reporting process of digital metrics, such as website traffic and social media engagement, to inform strategy and measure success

●       Track changes to the digital tools and technology available and identify opportunities for UNE to innovate or adopt new best practices

●       Recognize how your own identities show up in the work; welcome, reflect on, and act on feedback with an eye toward continuous learning about race, class and other lines of difference

Desired Qualifications:

●     2+ years of experience using social media, digital advertising, and other digital tools in an organizational context to engage people and mobilize them to take action

●     Strong writing and editing skills with the ability to quickly draft sharp, persuasive and well-messaged copy for a variety of audiences (Bilingual Spanish/English or experience promoting content in multiple languages preferred)

●     Expertise in a range of digital tools and tactics, including the different ways they can be leveraged in different campaign contexts

●     Experience with graphic design and visual storytelling using Adobe Creative Suite or Canva

●     Ability to design and lay out basic social media content and digital toolkits for UNE members and coalition partners

●     Working knowledge of and experience in content management systems like WordPress and basic comfort level with HTML/CSS

●     Proficiency in database management and list segmentation in CRMs like EveryAction

●     Familiarity with Google Office Suite (Slides, Sheets, Docs) and Slack

●     Project management and vendor management a plus (Ex. Website build outs, ad buys etc.)

●     Ability to track, analyze, and report metrics related to online actions and fundraising efforts

●     Proven ability to work collaboratively as part of a team

●     Excellent organizational skills, self-motivator, and ability to drive projects to completion

●     Discipline and ability to work effectively in a highly unstructured environment

●     Desire to learn and openness to feedback

●     Demonstrated commitment to racial and economic justice

The Digital Coordinator will be based out of UNE’s physical office in Commerce City, Colorado. The Digital Coordinator must have access to a car during working hours and is required to work some evenings and occasional weekend hours.

Compensation: UNE is committed to racial and gender equity. To counter pay inequality and uphold internal parity, we use a nonnegotiable starting salary and benefits system. The starting salary for this position is $57,222. UNE gives uniform annual salary increases effective on the anniversary of the employee’s date of hire.

UNE provides a competitive benefits package:

● UNE pays 100% of premiums for family health, dental, and vision;

● Generous paid time off including holidays, vacation and personal holidays;

● Employer-matched retirement;

● Paid family leave and paid sick leave;

● Monthly cell phone stipend;

● Hybrid work environment

How to Apply: Interested applicants should send (1) cover letter/email, (2) resume, and (3) three professional references and (4) 1-3 digital work samples: graphics, videos, and/or websites to Desiree Westlund, Deputy Director:

[email protected]g

No phone calls, please. Applications will be accepted until the position is filled.

UNE is an Equal Employment Opportunity employer. People of color, women, individuals with disabilities and members of the LGBTQ+ community are Strongly Encouraged to Apply.

UNITED FOR A NEW ECONOMY

Manifest is a proudly independent content marketing agency, with honors that include Content Marketing Agency of the Year, a Silver Effie for Sustained Excellence, and Digiday’s Content Agency Partner of the Year. At Manifest, we build businesses and brands by delivering unmistakable content in just the right context. We don’t hire people who fit in. We hire disruptors who add to our culture. We embrace different backgrounds, different experiences, differing opinions, discussion, and productive debate. It is through embracing our differences that our greatest work is achieved. Our commitment to inclusion across race, gender, gender identity or expression, age, religion, identity, disability status, sexual orientation, national origin, and experience is what has powered us thus far, and it is what will ensure we stay Unmistakable.

We are hiring an experienced and social-obsessed Senior Social Media Manager to join our award-winning content marketing agency. The Senior Social Media Manager will be responsible for managing multiple social media accounts for our clients, developing and implementing social-first strategies, creating and curating engaging content, engaging with fans and followers through community management, and analyzing organic social media metrics to continuously improve performance and drive community engagement. Our ideal candidate has been responsible for day-to-day strategy and execution of social activities for both B2B and B2C clients.

Responsibilities

● Develop, execute, and maintain strategy and tactics on assigned accounts, including day-to-day social copywriting, social content calendaring and publishing, and community management.

● Build social listening dashboards through Meltwater to identify and tap into relevant trending conversations and to analyze owned and competitor handles.

● Lead the development and presentation of social media audits and playbooks.

● Collaborate with internal teams (editors and creatives) to brainstorm and execute social content to key audiences through various tactics and platform features.

● Actively participate in the development and presentation of performance reports, including measurement and metrics analysis, insights, and articulating opportunities for performance improvement in partnership with Data Intelligence and Creative.

● Participate in pitching new business and organic account growth opportunities, including conducting competitive research, developing innovative social strategies and building sales presentations.

● Stay abreast of new technology, industry trends, and platform improvements that affect digital media and craft relevant POVs that expand reach for client goals.

Requirements

● Approximately 6-8 years of hands-on experience working with mid to large size brands as a community manager or social media strategist, in an agency environment.

● Demonstrated mastery across social media platforms, and a portfolio to back it up.

● Ability to clearly and concisely articulate social media strategy and concepts and collaborate cross functionally, adding meaningful value throughout the process, from brainstorming to concepting to execution.

● Strong analytical skills and experience analyzing metrics to track success and inform future strategies.

● Excellent written and verbal communication skills.

● Bachelor’s Degree or equivalent professional experience required.

Manifest

We are seeking an enthusiastic, creative and hands-on Marketing Assistant to join our team and drive awareness for consumers, retail printing and mobile products within the USA market.

This is a fantastic opportunity for a recent graduate or for someone in their early career to drive new initiatives, aligned with the latest market trends, across marketing channels events, promo, and in-store, and looking for ways to promote outside of existing channels.

Responsibilities

• Execute and implement local marketing strategy across key marketing and communication channels, including through PR, Pop-Ups, Events, and partnership promo activities.
• Assist in managing the budget process for all items planned and produced.
• Work with the Business Managers to provide marketing support for account sales plans.
• Assist the account’s marketing team with design and implementation details to ensure effective delivery of marketing collateral.
• Identify potential new channels and develop and implement activities to create awareness and leads within these areas – Channel relevant trade advertising, trade show, channel events..

Requirements:

• Degree or equivalent experience, ideally within Marketing or Business.
• Experience in digital and retail consumer marketing (Advantageous).
• Prior experience managing 3rd party vendors and agencies (Beneficial).
• Previous experience of content creation.
• Excellent written and verbal communication skills.
• Strong interpersonal skills.
• Ability to work accurately, confidently and without close supervision.
• Excellent Excel and presentation skills.
• Awareness to all elements of the marketing mix.

Edge Active Marketing

The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.

Responsibilities

• Identify target audiences, objectives and desired outcomes of marketing campaign
• Research and develop marketing strategy, and evaluate success strategy
• Develop content of marketing campaigns
• Stay up-to-date on current marketing trends
• Manage and allocate budget correctly
• Entry and management of appropriate documentation in Sales Force (CRM) for prospects/clients as well as customer workflow
• Completion of quote calculations, rate sheets, order commitments, and sales

Qualifications

• Bachelor’s degree in marketing or related field
• 2 + years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Strong ability to focus on customer/market and take initiative Experience with social media

808 Marketing

Job Description:

Are you someone who is always up to date on the latest social media trends? Do you love being creative while maintaining strong attention to detail? Are you looking for a position with fantastic growth opportunities? Bottom Line Marketing is looking for a full-time Social Media Content Coordinator! We are looking for someone who not only loves social media and content creation but is interested in strategically growing the digital presence of our clients. This position is in person at our West Palm Beach office.

The Social Media Coordinator will work in the Social Media Department alongside other content coordinators and department managers to support the social media needs of our clients. Early on, the Social Media Coordinator will confidently take ownership of the social media presence for a number of clients. This includes making graphics and writing copy that uniquely reflects each client’s voice and brand. Conducting market research to understand the latest trends and staying up to date with social media best practices is an ongoing expectation. 

Responsibilities:

• Responsible for the conceptualization, creation, and scheduling of content on Facebook, Instagram, TikTok, Pinterest, LinkedIn, Twitter, etc.
• Assist in notification management and engagement across all social media accounts. 
• Regular communication with the team on social media best practices, trends, content, advertisements, and reporting to establish tangible and successful goals that balance engagement and growth.
• Conception, facilitation, and management of social media giveaways, influencer partnerships, and contests to boost organic engagement and following.
• Advise clients and departments on industry standards, current trends, and platform growth. 
• Collect relative social media analytics to create comprehensive organic social media performance reports to improve future marketing strategies and 

Qualifications and Skills:

• A Bachelor’s Degree in Marketing or a related field or equivalent work experience.
• The candidate must have a strong passion for social media, graphic design and digital marketing.
• The candidate must have an interest in the luxury retail industry and must have the ability to elevate the brand with creative out-of-the-box thinking.
• The candidate must have excellent knowledge of emerging trends on Instagram, Facebook, LinkedIn, Pinterest, and Twitter.
• Work well with others in a collaborative environment and possess a positive attitude.
• Must have strong copywriting and communication skills.
• Ability to strategize, create social media performance reports, and is comfortable with data analytics in relation to digital advertising.
• Be extremely organized, have an entrepreneurial spirit (self-starter), and be timely.
• Must be able to find resolutions to a problem and create actionable steps.
• Excellent communication skills (both verbal and written) & attention to detail are a must.
• Must have graphic design experience including Adobe Suite, specifically Photoshop and Lightroom.
• SproutSocial, Meta Business Suite, and Canva experience is a plus

Bottom Line Marketing

*THIS IS NOT A JOB AT FORCEBRANDS*

**MUST BE ABLE TO COMMUTE TO RAHWAY, NJ HQ 4X/WEEK**

SUMMARY:

This brand is a sizable, fast-growing, profitable manufacturer, marketer, and distributor of branded, better-for-you fresh and frozen foods sold to leading retailers nationally including Food, Mass, and Club Stores. The Company has over 80,000 sq. ft. of manufacturing and warehouse space in the Tri-State area. They are engaged in an aggressive expansion program which includes deepening the brand’s connection with consumers, broadening the product portfolio and channel penetration, and beginning the next stage of capacity and warehouse expansion. The Company’s unique culture is a critical component to its success. Led by two highly successful, serial entrepreneurs, they have built a fast-paced, demanding environment yet treats every employee like family. Our client’s management team is focused on building an apolitical environment and treating employees, vendors and customers in a fair and ethical way.

The increasing Brand-focus and requirements for greater analytics and insights that comes from the Company’s success are the drivers to create this position within the organization. Due to the unique nature of the organization, cultural fit will be an important element of the hiring process.

SCOPE:

Reporting to the CMO, the Director of Marketing will play a major role in growing the brand. Specific responsibilities include:

• Serve as an enthusiastic steward and advocate for growing brand equity;
• Aid in developing the long term strategic plan and the annual marketing plan;
• Develop metrics to monitor marketing performance against plan and expectations on an ongoing basis. Provide ROI analysis and recommendations on an as needed basis.
• Assist in the development of a more refined understanding of the Brand, its consumers and overall market trends;
• Monitor market changes and shifts in competitors’ programs and recommend appropriate actions;
• Lead the monthly data analytics to provide better understanding and insights into marketplace performance;
• Monitor the marketing budget and making appropriate trade-offs;
• Help develop a highly effective marketing team;
• Play a key role in the new product development process. Help drive the process from concept to product execution and consumer programming;
• Oversee marketing communications, including digital/social marketing, branding, public relations, advertising, trade shows, market research management, and website content and design;
• Work closely with the sales organization to develop and manage channel and partner strategies and programs.

EXPERIENCE:

8-10+ years of increasing success in a brand management organization, most recently as Director or Marketing or as experienced Category Manager of a mid-size company in a high velocity consumer products food business. The candidate must be a practical, ‘hands-on’ brand management executive who not only demonstrates creativity but will also have a demonstrable track record of excellence in driving results, executing plans and delivering both the top-line and bottom-line results. The Director of Marketing will have deep knowledge of marketing to all channels as well as leading edge experience with digital/social marketing, retailer tie-ins and event marketing.

• The ideal candidate has been classically trained at a large consumer packaged goods company and then moved into a middle market marketing-driven company.
• The Director of Marketing will have demonstrated:
• A strategic but practical approach to marketing:
• An understanding of consumers and consumer needs;
• Success in new product development;
• Ability to respond to competitive actions;
• The ability to build marketing plans based on strategic goals and company capabilities and resources;
• Experience translating marketing plans into practical action plans and then personally leading the execution of those plans;
• Understanding retail challenges and opportunities: shelving, demos, merchandising and using marketing/innovation;
• A solid track record of developing the skills and capabilities of their teams.

PERSONAL ATTRIBUTES:

• Curiosity
• Personal passion for food and healthy eating
• A collaborative team player
• An ability to work effectively in an entrepreneurial environment
• A hands-on “do-er”, action oriented, high level of enthusiasm and tenacity.
• Highly analytical
• A quick learner who can rapidly embrace a new organization, culture, and responsibilities
• Possesses leadership skills and sound business judgment
• A believer in measuring performance and return on investment
• Ability to develop productive relationships with all members of the senior management team, customers, vendors, etc.
• Strong communication skills
• High integrity
• Kindness

EDUCATION: Bachelor’s degree with MBA preferred

ForceBrands

Turnberry is a leader in the design, development, and management of multi-use real estate properties. We create exceptional destinations that inspire how people live, work, and play.

Our portfolio of projects is diverse: retail hubs and shopping centers that anchor communities and offer an experience on par with a visit to a world-class museum. Hotels that set the standard for luxury, and service hotels that feel like home. Impeccably designed residences with every convenience for both owners and renters. Class “A” office space with state-of-the-art infrastructure and unexpected amenities. Turnberry projects anchor their surrounding communities, and fuel economic growth – all while creating long-term asset value.

Position Summary

Reporting to the President and Chief Financial Officer, The Director of Marketing for Turnberry Development will oversee Turnberry’s brand and content strategy and campaign delivery ensuring a thoughtful and consistent brand approach across the Turnberry development portfolio. This position will be responsible for overseeing a wide array of business functions including leading and producing project deliverables including presentations, decks, and internal and external (client/customer) communications. The Director of Marketing for Turnberry Development will be the primary marketing resource for Turnberry Residential (Condo/Apartment projects) and Turnberry Hospitality (upcoming hotel/restaurant projects).

Responsibilities

• Collaborates cross-organizationally with discipline leaders (marketing, development/construction, hospitality/retail) to deliver campaigns and strategies to engage prospective clients, partners, customers, and drive brand value.
• Develops and champions a next-level activation of the brand strategy of the development department including refinement of brand positioning, value propositions, brand expression (visual and verbal) and stakeholder/brand champion engagement.
• Leads planning and execution of Turnberry Development’s brand marketing and content tactics across all offerings: retail, hospitality, residential, and commercial. This would include physical and digital branding (i.e. signage, billboards, digital media, etc.) for new and existing projects
• Deliver creative solutions that align with the brand and support marketing campaign goals and strategies.
• Partners internally and engages external agencies to design content and thought leadership programs to engage customers, clients, and prospects and feed campaign strategies
• Implements go-to-market brand campaigns for new projects and developments and supports any re-branding of existing concepts throughout the portfolio.
• Identifies analytics and measurement protocols to measure the impact of brand marketing efforts to align to growth goals.

Qualifications

• 10+ years of professional brand management, marketing, content, and branding experience
• Real Estate, Hospitality, or Retail experience preferred, Residential Marketing strongly preferred.
• Experience influencing a broad group of stakeholders and senior leaders to build bridges and design brand marketing solutions.
• Degree in Marketing or Business (MBA preferred)
• Demonstrated experience leading marketing in a national organization with market specific needs/strategies
• Leadership of demand generation and digital marketing activities
• Demonstrated experience with brand leadership and creative execution
• Demonstrated ability to design, execute and measure marketing programs that contribute to the overall growth
• A strategic thought partner, with critical thinking, excellent judgement and exemplary leadership
• Demonstrated experience leveraging marketing technology and digital assets to enable the lead generation and conversation activities
• Demonstrates creativity and flexibility to solve problems and develop unique approaches to address business opportunities

Turnberry