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Product Marketing Manager

Our client is seeking a Product Marketing Manager who is aligned with their vision and can lead the company in their new go-to-market strategy. The small team and family business desire to grow quickly and are a results-driven company with a rigorous culture. To meet the demands and achieve the results towards their aggressive goals, the ideal candidate will be auto-disciplined, self-motivated, enthusiastic, and have a strong work ethic. The candidate should be prepared to roll up his/her sleeves and collaborate well in person at their office in Indian Trail, NC. This role will report directly to the Owner and is required to be in person Monday-Friday.

The team designs and sells products to make front-line worker’s jobs easier!

Picture the server at your favorite restaurant using a tablet to take your order and after they are done, they have a beautiful/functional cross-body to hold the tablet so that they are hands-free. Or the warehouse worker scanning bar codes into inventory, needing a convenient tool to carry the scanner. These are the cutting-edge solutions they market daily on their e-commerce site.

Their products are evolving and being noticed by large B2B retailers and restaurant chains who are purchasing the designs to make their employee’s lives easier by making them hands-free when needed! Since 2009, they have been innovators and growing their business at a rapid rate.

The plan is to expand upon the successful e-commerce business and move into the B2B and B2G space to grow their multi-million-dollar brand.

Responsibilities:

·       Design and create all sales and marketing collateral, including product brochures and newsletters.

·       Conduct market research to create a lead-generation strategy in the US and Internationally.

·       Adopt a software program designed to implement email campaigns.

·       Manage branding, social media marketing, and content creation.

·       Partner with PR Agencies and manage the vendor relationship while driving the content strategy.

·       Manage Google and social media ad creation and budget.

·       Lead, plan, and implement product launch strategy and campaigns and develop the go-to-market strategy in the B2B and B2G space.

·       Identify user and buyer personas and develop a strategy around the ideal ICP.

·       Work with product management to define goals and metrics for the product launch and continuously iterate and refine based on data analytics.

·       Understanding the department budget and working within that budget.

·       Coach and develop the sales team on articulating the products’ benefits to prospects.

Culture Alignment:

·       Embody our core values: Professionalism/Integrity, Social Responsibility, Results-driven/Bold, Innovative, and Collaborative.

·       Ability to receive constructive feedback and criticism considering what is best for the company.

·       Effective time management.

·       Support other team members when necessary to help out.

·       Lean on internal team members and encourage their involvement in executing the company vision.

·       Have a broad vision and perspective while predicting and analyzing all possible scenarios regarding assigned projects.

·       Lead by example with a professional, yet friendly demeanor.

·       Collaborate and care for the well-being of the company and team members.

·       Must respect and admire the people they work with and enjoy collaborative meetings to problem solve and strategize with new ideas.

·       Must not shy away from a challenge.

Requirements:

·       Degree in Marketing or equivalent experience

·       At least 5 years leading a go-to-market strategy and implementation.

·       Must have product marketing experience in the business-to-business space.

·       Some background/understanding of e-commerce would be helpful.

·       Ability to lead a team in a couple of years once the business grows.

Be prepared to:

·       Give examples and proof of concept where you’ve implemented a GTM B2B and B2G product strategy.

·       Present a 30-60-90-day plan of how you would hit the ground running during a 2 or 3rd-round interview. They are relying on your expertise to guide THEM!

Benefits:

·       Health/Dental/Vision

·       Retirement plan

·       PTO + major holidays

Your Hiring Coaches

Location: Hybrid in Orlando, 34747

Duration: 12 month contract (with extensions)

Work Auth: US Citizen or Green Card Holder

Must Haves:

  • Experience as a Digital/Content Producer
  • CMS experience with AEM (Adobe Experience)
  • Ability to work 1 day/week on site in Orlando
  • US Citizen or Green Card Holder

Plusses:

  • Product Management experience

Day to Day:

A client in the Orlando area is looking for a Digital Producer to join their team. This person will be primarily supporting the landing pages for the clients App for their largest experience. They will be responsible for quick projects including copy and image swap-outs or vanity URL requests, page updates, building new detail pages or site sections, performing content entry or troubleshooting issues on the websites. This person will utilize AEM daily, and must have experience with this. They will also be asked to review work requests assigned in Jira and schedule the work needed to complete specific tasks with web developers, copywriters, and more. Will eventually add on some product management responsibilities down the road in this role.

Insight Global

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The Channel Marketing Manager is responsible for the strategic planning and implementation of channel and customer-specific growth plans that drive distribution and end user demand to fuel market share and profitable revenue growth for the Big Ass Fans portfolio of products. This role will partner cross-functionally to set category and new product growth targets for their assigned channel & customers, develop strategic channel and customer business plans, and then translate plans into marketing programming, execution, and field activation that creates customer and end user conversion opportunity. The Channel Marketing Manager will be looked upon by peers, leaders, and cross functional partners as the internal expert of their channels. They will use knowledge of industry, keen competitive understanding, in-depth channel & customer acumen, and strong cross-functional collaboration to achieve channel and customer success.

Responsibilities

Channel:

  • Strategic Planning: Participate in the strategic planning process, recommending growth and distribution strategies, conversion programming and marketing initiatives for the channel to meet business, brand, and financial objectives.
  • New Product Commercialization: Partner cross functionally to develop channel distribution strategies and go-to-market/commercialization plans that maximize new product potential in the channel. From business case through launch, advocate for assigned channel and collaborate with development teams to ensure success of new product concepts with customers and end users.
  • Category Management: Serve as the expert on the use of syndicated data to assist sales and business segment leads into making well informed decisions from actionable insights. Generate weekly, monthly, and ad hoc reporting to provide insights, identify opportunities and deliver solutions that drive profitable category growth. Leverage analytics to inform innovation pipeline and build future portfolio that drives trade up, grows margin and increases share of wallet.
  • Budget: Partner with GM to effectively plan and allocate available funding for channel to maximize ROI and manage programming within available budgets.

Customer:

  • Joint Business Planning : Participate in Joint Business Planning process for customers within channel, aligning on core strategies to drive growth. Collaborate with customer teams, strategic account managers/sales leaders, and internal cross functional teams to deliver annual plans and programs that drive end user demand and customer growth. Monitor for success and adjust as necessary.
  • Product Review Management: Coordinate the review process from start to finish, compile and leverage category insights to make recommendations for optimal assortment, planogram space allocation, flow, and execution.
  • Collaborative Marketing Planning : Partner with Customers’ marketing teams to create annual demand generation plans aligned to joint business objectives. Partner with internal creative teams and customers’ creative teams to develop customer-specific marketing assets, collateral, promotions, advertising, digital activation, and merchandising. Ensure adherence to internal BAF Brand Standards in all customer executions.
  • New Product Activation : Provide customer insights to fuel new product development and distribution strategies. Leverage customer insights and collaboration to inform market opportunity & forecast, distribution strategies, and go to market strategies to ensure success with customer targets.
  • Shows & Events : Set strategies for executing customer events/trade shows, that build BAF brands’ equity and drive conversion among customer & end user targets.

Qualifications

  • Bachelor’s Degree (emphasis in business/marketing or related field)
  • 5+ years of experience working with a leading consumer goods company (Channel Marketing, Trade Marketing, Category Management, Shopper Insights, or related position)
  • Experience in channel and category management for a major national retailer, hardware or Mass channel preferred.
  • Demonstrated knowledge of channel marketing and category management philosophies, tools and processes and proven record of success. Having held a channel or category lead role is highly preferred.
  • Ability to build strong sustainable working relationships with the customer, and cross functionally within Sales and Marketing
  • Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
  • Advanced analytical skills and computer software proficiency (PowerBi, Excel, PowerPoint, SharePoint, etc.)
  • Prior experience analyzing retailer data and presenting key findings and recommendations to senior level executives.
  • Proven ability to analyze and identify insights from a combination of data sources.
  • Excellent written and verbal communication skills
  • Strong project management, follow-up, organizational, communication and presentation skills
  • Ability to travel up to 10-15%

Big Ass Fans

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Robert Half Marketing & Creative is looking for a video content manager for one of our top clients in Charlotte, NC! The ideal candidate will be local to the Carolina’s to attend occasional video shoots.

As a Video Content Manager, you will be responsible for overseeing a talented team of videographers and multimedia journalists. You will play a pivotal role in conceptualizing, planning, and executing video content that resonates with our target audience and reinforces our brand identity. This position requires a creative visionary with strong leadership skills and a deep understanding of multimedia storytelling.

Key Responsibilities:

Content Strategy and Planning:

  • Develop and execute a comprehensive video content strategy aligned with company goals.
  • Collaborate with cross-functional teams to identify key themes, messages, and target audience for video content.

Team Leadership:

  • Lead and inspire a team of videographers and multimedia journalists, fostering a collaborative and creative work environment.
  • Provide clear direction and guidance on video production projects, ensuring quality and consistency.

Project Management:

  • Oversee the end-to-end production process, from ideation to delivery, ensuring projects are completed on time and within budget.
  • Collaborate with producers, editors, and other team members to streamline workflows and optimize efficiency.

Innovation and Trends:

  • Stay abreast of industry trends, emerging technologies, and best practices in video content creation.
  • Integrate innovative and cutting-edge approaches to enhance the quality and impact of our video content.

Brand Consistency:

  • Ensure that all video content aligns with the company’s brand guidelines and messaging.
  • Work closely with the marketing and communications teams to maintain a consistent brand image across all multimedia platforms.

Qualifications:

  • Proven experience in a leadership role within multimedia production, with a focus on video content.
  • Strong understanding of storytelling principles and the ability to translate complex concepts into compelling narratives.
  • Exceptional project management skills, with the ability to juggle multiple projects and priorities.
  • Proficient in industry-standard video editing software and multimedia production tools.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • A passion for staying ahead of industry trends and incorporating new technologies into video content creation.

Robert Half

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Casting Call: Surfboard Shapers for Apparel Shoot

Job Detail: We are on the hunt for talented and photogenic surfboard shapers to be featured in an upcoming apparel shoot. This is an exciting opportunity for individuals passionate about surfing and craftsmanship to showcase their skills and personality on a larger stage.

Job Responsibilities:

  • Pose with surfboards and demonstrate shaping techniques during the photoshoot.
  • Work collaboratively with photographers and directors to capture the desired images.
  • Be prepared to discuss your work and process for possible inclusion in the campaign narrative.

Requirements:

  • Male, ages 28 – 35.
  • Experienced in surfboard shaping, with a strong understanding of the craft.
  • Comfortable in front of the camera and able to follow direction during a shoot.
  • Must be available for the shoot dates in Los Angeles (exact dates to be confirmed).
  • A portfolio or photographs showcasing your surfboard shaping work.

Compensation:

  • Competitive rates, commensurate with experience.
  • Exposure through the apparel brand’s marketing channels.
$$$

Casting Call: ADIDAS Brand Campaign

Job Details: We are excited to announce an open casting call for our upcoming ADIDAS brand campaign. We are seeking dynamic, energetic individuals to represent the ADIDAS brand in a new advertising campaign. The campaign will focus on showcasing the diverse and vibrant spirit of ADIDAS through various media formats including print, digital, and video.

Date of Shoot: December 8th

Job Responsibilities:

  • Represent the ADIDAS brand in a professional and engaging manner.
  • Participate in photo shoots and video recordings as directed.
  • Collaborate with photographers, directors, and other models to create compelling visual content.
  • Follow direction and feedback from the creative team to ensure brand consistency.
  • Maintain high energy and a positive attitude throughout the shoot.

Requirements:

  • Age: 24 to 34 years old.
  • Gender: Open to all genders (M/F).
  • Ethnicity: Open to all ethnicities.
  • Previous modeling or acting experience is preferred but not mandatory.
  • Ability to take direction well and adapt to different shooting environments.
  • Must be available on the specified shoot date without any scheduling conflicts.
  • Comfortable with various outfit changes and diverse shoot settings.

Compensation Details:

  • Rate: $3,500 for the shoot.
  • Payment will be made within 30 days of the shoot completion.
  • Additional compensation details, including any potential for royalties or usage fees, will be provided upon selection.
$$
Job Type:
Actor
Skills:
Acting

Lead Role Casting Call for Upcoming Blues Feature Film

Join us for an extraordinary opportunity to star in a confidential, high-profile feature film. We are in search of a gifted Blues singer and skilled guitar player to bring to life a lead character with depth and authenticity.

Job Details: This role requires a talented individual who can both act and perform music convincingly. The film is steeped in the rich history of blues music and requires a lead that can carry the weight of this cultural legacy.

Job Responsibilities:

  • Portray the character of Samuel “Sammie” Moore with emotional depth and musical prowess.
  • Perform multiple blues songs, including singing and playing the guitar.
  • Collaborate with the director and fellow cast members to develop a believable and compelling character arc.
  • Participate in promotional activities related to the film.

Requirements:

  • Male, Black, aged 20-25 years old, to play the role of Samuel “Sammie” Moore.
  • Must be a highly skilled guitar player and an exceptional singer.
  • No prior acting experience necessary, but must have the ability to convey a range of emotions authentically.
  • Must be available for the film’s shooting schedule and willing to travel if required.

Compensation:

  • Competitive pay commensurate with experience.
  • Travel expenses and accommodations provided if shooting requires relocation.
  • Potential for bonuses and profit participation based on the film’s success.
$$$

Casting Call: Major Athletic Brand Advertisement

Job Details: We are searching for unique, ambiguous, and fun editorial models to feature in a major athletic brand advertisement. Talent will have the opportunity to represent a leading athletic brand and showcase their modeling skills in a dynamic and creative setting.

Job Responsibilities:

  • Work closely with the director and photographer to bring the brand’s vision to life.
  • Take direction well and contribute to a positive, energetic on-set atmosphere.
  • Maintain a high level of professionalism and enthusiasm throughout long shooting days.
  • Be prepared for various athletic and editorial poses as per the requirement of the shoot.

Requirements:

  • Age: Must be between 20-25 years old.
  • Experience: Prior modeling experience is preferred but not essential.
  • Look: Must have a unique and versatile appearance that fits an “ambiguous, fun, editorial” aesthetic.
  • Availability: Must be available on December 13, 2023, in Los Angeles.
  • Transportation: Must be able to provide own transportation to and from the location.

Secondary Talent & Extras: Additional roles are available for secondary talent and extras. No specific requirements listed; however, the same age range is preferred.

Compensation:

  • Primary Editorial Models: $2,000 – $3,000, depending on role and experience.
  • Secondary Talent & Extras: $400 for participation.
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Casting Call: State Secondary School Teachers in England

Job Detail: We are excited to announce a paid opportunity for dynamic and passionate state secondary school teachers to be the face of a new campaign aimed at encouraging people to consider a career in teaching. This is a unique chance to inspire potential educators and share your experiences and the rewards of teaching with a wider audience.

Job Responsibilities:

  • Participate in photoshoots and/or film recordings to create promotional material for the campaign.
  • Share personal stories and experiences in the teaching profession that highlight the positive aspects and impacts of being an educator.
  • Work collaboratively with the production team to convey an authentic and engaging message.
  • Be prepared to travel to designated locations for shoots if required.

Requirements:

  • Currently employed as a teacher in a state secondary school in England.
  • Strong communication skills and a charismatic presence on camera.
  • A positive ambassador for the teaching profession, with a genuine passion for education.
  • Availability to participate in campaign-related activities outside of school hours.
  • No previous acting or media experience required, but must be comfortable in front of the camera.

Compensation Details:

  • Competitive pay rate for participation in the campaign.
  • All travel expenses for shoots will be covered.
$$

Casting Call: Join the Ultimate Hospitality Team on “Serve It Up”

Job Description: Are you ready to be a part of the next big thing in reality TV? MysticArt Pictures, WCE, and a major television network are excited to announce casting for our brand new docusoap, “Serve It Up.” We’re on the hunt for dynamic, outgoing, and talented individuals from Gen Z and Millennial generations to join our ultimate hospitality team. This is your chance to showcase your skills, personality, and passion on a national platform.

Job Responsibilities:

  • Engage in a variety of hospitality-related tasks and challenges.
  • Showcase your unique talents, be it as a social director, fitness instructor, theater director, activities manager, bartender, pickleball pro, or any other hospitality role.
  • Collaborate with a diverse team to create an unforgettable guest experience.
  • Participate in filming, interviews, and promotional activities as required by the production team.

Requirements:

  • Must be a part of the Gen Z or Millennial generation.
  • Prior experience in hospitality, especially in roles like social director, fitness instructor, theater director, activities manager, bartender, pickleball pro, etc.
  • Charismatic personality with the ability to engage and entertain.
  • Comfortable in front of the camera and willing to share your experiences with a national audience.
  • Availability to commit to the filming schedule as required by the production.

Compensation:

  • Competitive remuneration package.
  • National exposure on a major television network.
  • An incredible opportunity to build your brand and network in the entertainment and hospitality industry.
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