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Who we are:
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.
Job Summary
The Director of Marketing and Communications will be responsible for helping drive the overarching communications strategies for the Ad Council’s social impact campaigns. The position will focus on developing PR and social media strategies (both B2B and B2C) to extend the reach and impact of 4-6 national social impact campaigns, which address some of the most critical social issues facing our country.
The compensation for this position is within the range of $90,000 – $95,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.
What You’ll Do:
- Develop and implement holistic strategic communications plans (public relations and organic social media) for multiple national social impact campaigns reaching various audiences
- Write, review and edit communications materials, including press releases, talking points, blog posts, and content/messaging for social media communities
- Identify, onboard and manage external PR and social agencies, vendors and partners
- Perform in a client-facing role, including presenting communications plans, securing buy-in and alignment, managing expectations and deliverables, and incorporating feedback with both internal and external parties
- Collaborate with, mentor and manage teammates to deliver on project needs and strategies and support their growth
- Analyze campaign news coverage and social media content performance to craft recommendations for driving continued impact
- Stay abreast of relevant current events, cultural moments and industry trends to identify opportunities for the campaigns you manage to become part of the national conversation (through earned media and/or social media strategies)
What You’ll Bring:
- 6+ years’ experience in a corporate communication, public relations, social media, journalism or other relevant role
- Excellent communicator—great oral, presentation and writing skills
- Experience developing and managing others
- Client management skills—presentation skills, ability to navigate challenges and build lasting relationships
- Has the ability to build and engage strategic partnerships with a broad network of stakeholders
- Innovative / Forward-Thinking— able to develop or support the introduction of new and improved ideas, processes, procedures to support the success of the campaigns and/or the effectiveness of the team
- Strong project management—organized and detail-oriented with a capacity to thrive in a team-oriented, deadline-driven environment across multiple projects
- Social Media and PR savvy—fluency with strategies across a range of social platforms and public relations tactics
- Team player—ability to work cooperatively and collaboratively with staff within and outside of the department
- Passion for causes, volunteering and/or philanthropy a plus
- Ability to work East Coast hours
What you’ll get:
All full-time Ad Council employees are eligible for:
- Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; “Health” days.
- Comprehensive Medical, Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
- Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
- Professional and skill-based development opportunities; Tuition Reimbursement
What we’re committed to:
At the Ad Council, we value and celebrate the unique characteristics and perspectives that make each person who they are. Diversity is the foundation of our work and allows us to reimagine how we reach our audiences. It is not simply our belief, but our duty, to cultivate a team that is representative of the American people. Only then can we drive true, measurable, and life-changing impact on the most important issues facing our country today.
The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to race, creed, color, citizenship status, religion, sex, sexual orientation, gender identity, marital status, age, national origin, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status.
The Ad Council invites all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below.
How to reach us:
To apply online: https://www.adcouncil.org/Working-With-Us/Join-Us
Email: ([email protected])
Fax (212) 922-1676
or
Ad Council
Attn: People Operations
815 2nd Avenue, 9th Floor
New York, NY 10017
Ad Council
About us:
Table Rock is an influencer marketing company headquartered in Laguna Beach, CA. We’re looking for an Influencer Campaign Manager to join our growing team to help organize and run influencer campaigns. The ideal candidate is passionate about social media, especially YouTube, Instagram, and TikTok.
Responsibilities:
- Assist the influencer campaign team with campaign contracting and execution, brand and influencer coordination, and other tasks as that relate to influencer campaigns.
- Manage and coordinate product delivery and campaign timing.
- Support the media planning team by assisting with additional tasks.
- Identify and evaluate potential new influencers.
- Willingness to stay on top of emerging trends and new brands across the social media space.
- Assist with the creation of briefs and informational packets for influencers.
Skills and Qualifications:
- At least 1-2 years experience in the influencer industry
- Bachelor’s Degree from an accredited, four year institution
- Deep understanding of the major social media platforms, including best practices and emerging trends.
- High proficiency in Google Suite, Gmail, and Microsoft Word.
- Demonstrated organizational skills with the ability to learn new systems and processes quickly.
Other:
- We are hiring for several different positions on the team and so the starting salary will depend on your work experience, influencer marketing experience, and the level of position you are hired for.
- ‘Work Remotely’
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Supplemental Pay:
- Bonus pay
Table Rock
Summary/Objective
The Apparel Group seeks a website and content manager to oversee our women’s brand. This person will be responsible for creating top-quality original content that can be leveraged across multiple channels, including web, social media, and email. This position will support the Direct-to-Consumer team through content strategy, visual content creation and copywriting. The Digital Marketing Manager will be responsible for end-to-end content creation as well as ensuring consistency and high-quality execution.
Essential Functions
Website:
- Create and manage content and copy for entire site including homepage, categories, landing pages, promotional activity.
- Launch all products through data uploads: product title, price, meta description, copy, merchandising, photos, swatches.
- Proofread and edit all content.
- Monitor and report any bugs on site.
- Manage markdown process of each delivery including essential deliveries through data manipulation, re-merchandising styles and site.
- Point of contact for all PR needs including shipments, inquiries.
Email:
· Create briefs for each campaign, approximately 5 a week, including copy, selection of images and direct layout of each campaign.
· Test campaigns in stage before deployment.
· Proofread and edit all content.
· Analyze campaigns on daily/weekly/monthly basis.
· Analyze and update email flows on a weekly/monthly basis.
· Schedule campaigns daily.
· Segment campaigns based off analytics daily.
Social:
· Create, maintain, and manage social media calendar.
· Manage all social channels.
· Create all organic content including images, videos, copy and stories.
· Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
· Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs.
· Research, outreach and manage all brand collaborations.
· Provide detailed reports of social interactions and statistics (including influencer and brand collaboration)
· Create all paid content including copy, images, videos.
· Proofread and edit all content.
· Research and track new bloggers and brands to work with.
· Manage all blogger/influencer/brand outreach and partnerships.
· Manage all blogger/influencer/brand collaborations including item shipping, tracking, arrival, content from influencer, tracking and analyzing each influencer campaign.
· Reply to all comments, messages, inquiries and solve any customer issues.
· Engage in conversations about our brand on blogger posts and competitor posts.
· Schedule images, videos, and all content on social pages.
Affiliate:
· Create content for promotional events and new arrivals.
· Manage all aspects of scheduling and analyzing partnerships for best ROAS.
Required Education and Experience
- Highly organized individual with ability to multi-task / focusing on priority-based tasks.
- Creative thinker; experience with graphic design and Photoshop a plus.
- Excellent writing skills: ability to write content for social media, email copy and other initiatives as necessary.
- Attention to detail; maintaining accuracy of tasks at hand.
- Tech savvy individual who is comfortable learning new computer software.
- Experience managing content across social media platforms (especially Facebook), including writing organic posts, growing brands’ fan base/followers.
- Intermediate skills in excel (v-lookups).
- Ability to partner with cross-functional teams and meet assigned deadlines.
- Bachelor’s degree.
- 3-5 years’ experience in ecommerce marketing & social media.
- Experience in fashion or the apparel industry a plus.
- Experience working with Ecommerce content management systems.
- Experience using Shopify, Google Analytics, Klaviyo.
*** WE ARE NOT SEEKING ASSISTANCE FROM ANY STAFFING AGENCIES. ALL RECRUITMENT FOR THIS ROLE WILL BE DONE IN-HOUSE***
Enro
LHH is seeking an experince Marketing Manager to join our clients organization. The Marketing Manager will be responsible for promoting overall strategice marketing goals, through social media campaigns, website optimization, digital newsletters and more. This is an exciting time to join one of the largest non-profits in the healthcare space.
Responsibilities:
- Develop and implement the organizations annual marketing plans and digital strategies
- Assist with collateral marketing materials including brochures and conference needs
- Maintain and grow social media presence across all digital channels
- Create optimized content for the website and social media channels
- Stay up to date on current trends, and emerging topics related to business
- Coordinate and organize donations
- Collect marketing data for analysis and future growth oppurtunities
Qualifications:
- Bachelors degree or relevent experince
- 5-10 years of experience with an emphasis in digital marketing
- Strong written and oral communication skills
- Ability to generate orginal content and copy edit
- Strong passion for healthcare non-profit
LHH
The Communications and Marketing Assistant will assist the Communications and Marketing Manager with raising awareness of Malteser International Americas’ successful programming and brand in the Western Hemisphere. This position will support the development of integrated marketing campaigns and crafting a scope of communications that raise the public’s awareness of the organization’s humanitarian relief and development work while cultivating donors.
General Duties:
The Communications Marketing Assistant will support the Communications Manager with a range of responsibilities in communications, design, and digital space.
Specific Responsibilities:
- Oversees and monitors our online presence including website and social media platforms.
- Supports content management for social media platforms, including utilizing social media management tools, understanding them, and being able to engage.
- Supports content creation for digital marketing campaigns, including paid ads to increase digital engagement.
- Prepares performance reports/ specialized data analysis on social media accounts. Partner with the Development Associate to understand and analyze donor data.
- Support website data analysis and cleaning up website as needed.
- Strategize ways to efficiently organize shared content both internally and externally. (Templates, SharePoint, etc.)
- Helps come up with designs for marketing and promotional materials, including infographics, social media explainers, and data visualizations.
- Engages and partners with relevant influencers to increase digital audience reach. Work on activating the Media List. Partner with at least 1 news outlet to boost our voice on a topic of focus for the year.
- Collaborates to compile regular e-mail newsletters to engage and update donors.
Qualifications:
- Bachelor’s or equivalent in Public Relations, Journalism, Communications or related area. Candidates with a degree in other disciplines with a proven relevant professional record will be accepted.
- Minimum 1-year related work experience in the fields of public relations and marketing, or communications
- Experience in web and graphic design, WordPress, SEO, and Google Analytics
- Knowledge of data analytics and social media management tools, as well as photo and video editing software such as Adobe Photoshop and Premiere preferable
- Advanced knowledge of Spanish is a plus
- All candidates must be legally eligible to work in the U.S.
Desired skills and qualities:
- Creative writing and editing skills
- Strategic thinking is a plus
- Ability to multi-task
- Superior project management capabilities, and is able to self-start projects
- Excellent interpersonal communication skills and ability to work collaboratively with internal and external stakeholders
- Highly organized and likes to collaborate in a team setting
- Respectful of Catholic teachings and values
We Offer:
- A responsible and interesting job in an international aid organization with an experienced and committed team
- A one-year fixed-term employment contract with possible extension
- Salary in the annual range of $45,000 to $50,000
- Health Insurance with a portion of the premium subsidized by the employer
- 20 Paid Time Off days per year
- 12 Paid Holidays per year
- 401k with the first 5% matched by employer
- Starting date: October 18, 2023, or earlier
How to Apply:
Interested candidates should send a cover letter and resume to [email protected].
Malteser International Americas
Our client is an adult-use recreational cannabis business led by experienced entrepreneurs from the spirits, cannabis, and marketing industries. They are located in the Berkshires of Western Massachusetts’ southernmost town of Sheffield. They are seeking a full-time Marketing Director to lead the day-to-day strategic marketing and communications operations for our regulated, cannabis campus, which includes cultivation, extraction, retail, and wholesale components in multiple locations.
The role of the Marketing Director is to build brand awareness, visibility, perception, followers, subscribers, and engagement. The person in this hands-on position will oversee, plan, direct, and manage the company’s paid, earned, and owned media strategy to attract and convert target audiences, connect with consumers, drive purchase intent, and build long-term consumer, third-party vendor, and wholesale partner relationships. The Marketing Director is a crucial position that manages people and processes and will build communication channels among multiple departments, wholesale partners, and third-party vendors.
ROLES AND RESPONSIBILITIES WILL INCLUDE:
- Provide strategy and direction to the overall company to support consumer, wholesale, third-party, and B2B growth
- Oversight of the annual marketing budget — prepare and monitor the marketing budget on a quarterly and yearly basis and allocate funds wisely; develop budgets to include R&D appropriations, expenditures, and P&L projections.
- As principal brand manager, monitor and build the company’s brand and style guide; ensure all content, communications, materials, merchandise, signage and packaging visually and accurately represent and communicate corporate strategy.
- Develop and manage evolving corporate voice and communications – consumer, B2B, wholesale, investor, and internal departments.
- Create and maintain clear channels of communication within the company’s departments to support and connect marketing tactics to retail, wholesale, cultivation, production, and overall operations.
- Build strategic relationships and partner with key industry players, agencies, and vendors.
- Oversee third-party vendor/product partner reciprocal marketing strategy and content.
- Direct and manage marketing team (marketing manager, marketing specialist, field marketing manager, content providers, social media engagement, and outside vendors, including web developer, graphic designer, and public relations)
- Direct and supervise public relations communications strategy and media training for staff
- Direct and oversee sponsorship of regional events, planning of cannabis consumption events, cannabis conferences, and cannabis consumer educational initiatives
- Direct company position in the competitive marketplace, identify target audiences, and develop new channels; analyze consumer behavior and adjust campaigns accordingly.
- Champion ongoing data collection and analysis – website, enews, social, retail, wholesale
- Measure and report on marketing campaign performance, gain insight, and assess against goals through oversight, analysis, and recommendations of ongoing data collection to support strategy — social media and subscriber growth, Loyalty Program, survey reporting, digital marketing results, Google Analytics and SEO, product sales.
- With support from the marketing team, deploy successful marketing campaigns and implement valuable and engaging content from ideation to execution; oversee channels and approve marketing materials (website, digital marketing, enews, rack cards, social media) through paid, earned, and owned media.
- Oversee and test experimentation of various organic and paid acquisition channels, including content creation and curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
QUALIFICATIONS AND EDUCATION
- BA/BS in a related field
- Prior experience building and managing a team of people (preferably a marketing team)
- Entrepreneurial spirit and strong work ethic with strong organizational and execution skills
- Ability to juggle multiple priorities and maintain composure under pressure
- Creative, honest, reliable and professional
- Solid understanding of the latest marketing trends and techniques
- Knowledge of social media content development and engagement
- Research and data organization skills
- Knowledge and understanding of cannabis products preferred
- Prolonged periods of sitting at a desk and working on a computer
Vangst
The purpose of the Marketing Director is to create and communicate the company brand across all mediums as well as work on internal department projects.
ESSENTIAL RESPONSIBILTIES
The Marketing Director is responsible for marketing and publicizing goods and services to the public.
DUTIES INCLUDE BUT ARE NOT LIMITED TO
- Works with Owner in developing marketing and advertising campaigns, including ads for social media, pay-per-click internet ads, ads in wedding magazines, local media advertisements, and any other avenues to make company services known.
- Creation and submissions of “Real Weddings” to various publications.
- Performs the compilation of photos, stories, information, etc., for all mediums.
- Works with vendors to obtain photos and approvals.
- Assists with creation and communication of photo shoots, marketing events, tastings, etc.
- Works with the SEO consultant and Graphic Designer to ensures all content and photos are current and the web site is optimized.
- Coordinates with PR company, Graphic Designer, Printer and SEO Consultant on all marketing campaigns.
- Measures ad effectiveness and conversions and optimizes as needed.
- Works with the Sales department to develop new sales funnels, ad campaigns and promotion.
- Discovers new opportunities for company to participate local community activities, events, fundraisers, etc., to promote company products.
- Updates and maintains photo library in computer.
- Discovers new advertising agencies to partner on marketing company wedding venues.
- Creates and publishes monthly newsletter and e-blast.
- Assists with annual budget for ad campaigns, including internet and magazine campaigns.
- Creates budgets for monthly advertising on social media.
- Sends out weekly “Pillow” thank you packages to clients that have had their weddings the previous week.
- Works to get reviews posted on social media, wedding sites, weddings magazines, etc.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Interacts positively and exudes professional behavior and communications with employees, clients, and vendors to foster and support kindness in the workplace.
- Maintains quality of service by establishing and enforcing company policy, protocols and procedures.
SUPERVISORY RESPONSIBLITIES
Manages Marketing & Social Media Coordinators and Interns
EDUCATION & QUALIFICATIONS
- Bachelor’s degree in marketing from a four-year college or university; or four years related experience and/or training.
- Ability to multitask while keeping attention to detail and excellent organizational skills.
- Must have strong knowledge of Word, Excel, CMS and Photo Editing Software.
- Good knowledge of all social media mediums.
- Passion for events and weddings.
- Must be energetic and confident.
- Working knowledge of customer and market dynamics and requirements.
- Basic understanding of sales principles and customer service practices.
- Must be organized, creative and knowledgeable about a variety of religious and cultural customs.
LANGUAGE SKILLS
Above average communication skills, both written and verbal. Expected to get business in the door through innovative and persuasive writing skills. Must possess good networking skills and ability to deal with our vendors and clients.
PHYSICAL DEMANDS
While performing the duties of this job, is required to sit majority of the work day; May be required to lift and/or move up to 10 pounds. Must be able to type a minimum of 60 WPM.
ASAP Associates
Brand Marketing Coordinator
Our Metrowest retail client is looking for a Marketing Coordinator with 2+ years’ experience for an immediate long term contract; this role requires 2 days onsite. Experience working on a grand opening to a store is a bonus!
The Marketing Coordinator will be overseeing marketing strategies & seasonal advertising to support all new store openings, relocations & remodels. You will work closely with marketing managers, in-house creative teams & more to help develop effective communication tactics. Candidates must demonstrate excellent communication skills, deliver flawless execution, be nimble/flexible across workstreams and thrive in a fast-paced environment
.RESPONSIBLITIES:
-Oversee the execution of a store opening through event support, creative execution campaign work via multi-media channels, such as digital, social media, print and in-store.
– Proactively collaborate and communicate effectively across cross-functional business teams including Creative partners, Brand Teams, Digital Marketing and Media to execute the end-to-end content creation, from development to implementation.
– Develop and write compelling creative briefs and input creative teams on the development of creative assets for Grand Openings.
– Approve media plans & spend for each grand opening location.
– Assist and communicate with the field in preparation for opening & correct execution of marketing materials.- Monitor and report sales for the day and first week of the opening.
QUALIFICATIONS:
– Bachelor’s Degree in Marketing, Communications, or related field required.
-2+ years’ experience in marketing preferred.
– Strong interpersonal skills.
Creative Cove Inc.
Come join team BASN for an exciting, fun and rewarding career in the dynamic world of sports and active hydration.
BODYARMOR is looking for a Social & Influencer Marketing Associate (Canada) to join our team.
This individual will assist with the execution and establishment of BODYARMOR and POWERADE social media presence in Canada. The Social & Influencer Marketing Associate (Canada) will work collaboratively with all cross functional teams within Corporate Marketing. Will work directly with the broader Social Media & Communications Teams to develop and activate strategy specific to Canada for brand social channels, and secure target-right influencers and content creators to promote the brand and create content for brand owned + partner channels. Associate will help steward the social media voice for the brand in Canada and work closely with internal teams to help curate content and messaging across all social channels including: TikTok, Instagram, Twitter, Facebook, YouTube, LinkedIn (and emerging channels).
The role reports to the Director, Social Media & Content Strategy and may include additional weeknight and weekend work.
RESPONSIBILITIES:
- Development and execution of social media plan including social channel content and influencer strategy for all BODYARMOR and POWERADE in Canada – includes creation of brand assets specific for social usage.
- Responsible for driving real-time identification of trends and opportunities to instigate or participate in brand-relevant conversations on social – for both brand and partner (athlete + lifestyle) channels.
- Create of monthly content calendars and assess assets to support content. Lead creation of new assets specifically for social usage where needed.
- Analyze and report results.
- Collaborate with cross-functional team to deliver assets against the social plans for all brands.
- Negotiation and planning with external social influencers to ensure efficient spend and maximum exposure for the brands.
- On-site content capture, editing and direction at key campaign shoots and athlete appearances for social plan deliverables.
- Responsible for gaining internal alignment on all social media and content plans with cross-functional counterparts and senior leadership team members.
- Management of social media, digital content and influencer marketing budget.
REQUIREMENTS:
- BA/BS degree required
- 2-3 Years relevant social media experience required
- Professional fluency with English and French required
- Subject matter expert with industry knowledge, experience, and extensive network of relationships across the business.
- Must have finger on the pulse of content with strong blend of creativity (includes strong copywriting, visual storytelling, experience with making and/or editing TikTok videos)
- Tools/Technology experience required:
- High energy/self-starter
- Ability to work effectively and efficiently both individually and as a team operating in a fast, complex environment
- Proven ability to communicate effectively and gain business alignment for strategic initiatives
- Business judgement & strategic perspective
- Negotiation acumen
- Relationship management
- Problem solving
- Team leadership
- Financial and budget management
- Digital editing/photoshop knowledge a plus
- PowerPoint/strong presentation skills
- Position requires travel (30%), including international (Canada) – passport required
- Position requires in-person attendance at bi-annual company retreats/meetings
- Salary Range: $70,000 – $90,000 annually –Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
PERKS TO HIGHLIGHT:
- 100% PAID for by BODYARMOR Health Insurance Coverage (Medical, Dental, Vision)
- Long Term Incentive Plan Eligible
- All Positions are Bonus Eligible
- Fun and casual culture with games in the office
- In office lunches paid for by BODYARMOR
- Generous referral program
- 2 Cases of BODYARMOR Product Options Bi-Weekly
- In Office Happy Hours
- Office Events – Food Trucks, Raffles, Workout Sessions
ABOUT THE COMPANY
BODYARMOR Sports Nutrition (BASN) is an exciting and innovative company offering premium sports and active hydration products under the fan loved BODYARMOR and POWERADE brands. BASN is backed by one of the most iconic global brands– The Coca-Cola Company, which acquired BASN in 2021. We are driven by passion, grit, teamwork, and the vision of becoming #1 in Sports Hydration. You’ll be on the forefront of an exciting and rapidly growing industry as BASN expands its portfolio and enters new markets. We are looking for talented and passionate people who want to grow and win with us. We are committed to fostering an inclusive company culture, where diversity of thought, background and experience is celebrated and we know peak performance comes when our employees can bring their authentic selves to work.
BODYARMOR Sports Nutrition
Do you love the summer? Do you have a passion for continuous learning, education, the summer camp experience and travel? Do you love to create buzz and excitement around a highly seasonal business? Summer Discovery and Summer Institute for the Gifted (SIG) transform the lives of students from around the world. We have been offering experiential travel pre-college, academic, enrichment, and gifted programs for students in elementary, middle and high school for over 55 years. We partner with world-class universities including UCLA, University of Michigan, University of Pennsylvania, The Wharton School, Georgetown University, University of Cambridge and more to run programs where students travel, learn, have fun, and thrive. We are passionate about what we do, the impact we have, and our teams who make it all happen.
What’s the job?
The content creator will be an integral part of the marketing team, reporting to the CMO. They will be the ultimate storyteller, culture and tone setter and passionate marketer who loves creating and deploying authentic content for brands that make a difference across all key digital channels. Content creation is pivotal to our business in showcasing and bringing to life our summer programs. From on-campus pre-college experiences for students, dorm live, travel to the beach, lakes, amusement parts and local cities to academic life that is project based and hands on like music production, criminal forensics, robotics, culinary arts, sports marketing and so much more, your role is to bring the summer to life in a way that drives more prospective students and parents to want to learn more. Your target audiences will be dual – and content must resonate with both students as well as parents and embody the Summer Discovery and Summer Institute for the Gifted brands.
The content creator will develop, implement, track and optimize our digital campaigns across all digital channels from social media to email, and create content that can be used on the website. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Excellent creative design, verbal and written communication skills are required as this role will be both creating the content, as well as authoring it in tools including Canva and Lightroom. They will be strategic minded with a finger on the pulse of social media and digital trends and have experience producing content for brands across platforms including Facebook, Instagram, LinkedIn, YouTube, TikTok, Twitter and others.
They will create compelling original content that is fresh and professional, yet fun, suggest creative ways to attract more prospective clients, grow followers, increase engagement, implement and maintain digital marketing initiatives, all while supporting the greater marketing goals.
Summer Discovery is a growing company with a seasonal business, so flexibility and the ability to pivot will be important to support our summer programs. The ideal candidate will be detailed-oriented, self-motivated and work hard with a desire to visit and support our summer programs. Our office is in Roslyn, NY – so we are looking for someone who lives in the NY/NJ/CT metro-area and works in a hybrid work model.
Responsibilities
· Creates, guides, and delivers strategic social media, email and digital planning, programming and execution.
· Creates and maintains detailed monthly and annual social, email and content calendars.
· Curates engaging text, image and video content for digital channels.
· Works across teams to support channel marketing efforts through digital and social channels.
· Manages community engagement across all social channels.
· Monitors and reports on feedback from social followers.
· Designs and implements digital and social media strategy to align with business goals.
· Suggest and implement new features to develop brand awareness (promotions & competitions) and new ways to attract new leads/followers.
· Crafts partnerships with social media influencers/content creators who can drive applications, spread positive word of mouth, and increase overall brand reach
· Oversees the on-campus brand/parent ambassador program.
· Knowledge of search engine optimization (SEO) techniques will as well as identifying new avenues and opportunities for online marketing.
· Manage our blog to drive awareness, content and SEO optimization.
· A strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
· Plans and executes all digital marketing efforts, creation of marketing emails, social media and display advertising campaigns.
· Identifies trends, insights, and optimizes spend and performance based on the insights.
· Brainstorms new and creative growth strategies.
· Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Collaborates with agencies and other vendor partners.
· Other duties as assigned – specific to role focus or departmental needs.
Qualifications
· 5+ years of experience in content creation, social media, email and digital marketing
· Bachelor’s Degree in marketing communications, journalism or relevant field
· Solid understanding of web and social media analytics
· Ability to create and deploy their own content using Canva, social media scheduling tools like Spout, and Lightroom (Photoshop/InDesign a plus but not required)
· Strong writing and verbal communication skills
· Knowledge of online marketing and marketing channels
· Attention to detail and able to multi-task
· Experience with social media management and optimization platforms
· Strong analytical skills and data-driven thinking
· Graphic design and photo editing skills a plus
· Ability and desire to travel to summer programs between late June – early August to capture original, authentic content
Employment is contingent upon a satisfactory employment background check. Summer Discovery embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be
Summer Discovery