TikTok
Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care
Key Takeaways:
Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
These influencers create authentic, personal connections that drive engagement.
Brands like Coca-Cola and...
TikTok Boosts 4.7 Million US Jobs, Study Shows
Key Takeaways:
TikTok supports 4.7 million jobs in the U.S., impacting both large and small businesses.
California leads with the most jobs linked to...
TikTok Dominates Cultural Events
Key Takeaways:
TikTok is now the top platform for engaging with major cultural events.
Users check TikTok multiple times a day after big events...
Influencer Marketing Trends: What Brands Need to Know
Key Takeaways:
Brands are spending more on influencer marketing to connect with consumers.
Authenticity is the #1 factor for successful influencer campaigns.
Data analytics...
TikTok Sale: What You Need to Know
Key Takeaways:
U.S. Vice President JD Vance is hopeful a TikTok sale deal will happen by April 5.
The deal aims to keep TikTok...
