TikTok
TikTok Star Alix Earle Sues Gymshark for $1 Million Over Sponsorship Deal
Key Takeaways:
Alix Earle, a popular TikTok influencer, has filed a $1 million lawsuit against Gymshark.
She claims the fitness brand ended their sponsorship...
UTA Signs Top UK Creators For Global Expansion
Key Takeaways:
UTA signs Jack Edwards, Madame Joyce, and Lewis Goodall for global representation.
These creators have a combined audience of over 5 million...
Micro-Influencers Are Gen Z’s Choice. Here’s Why Brands Should Care
Key Takeaways:
Gen Z trusts micro-influencers (10k-100k followers) more than celebrities.
These influencers create authentic, personal connections that drive engagement.
Brands like Coca-Cola and...
TikTok Boosts 4.7 Million US Jobs, Study Shows
Key Takeaways:
TikTok supports 4.7 million jobs in the U.S., impacting both large and small businesses.
California leads with the most jobs linked to...
TikTok Dominates Cultural Events
Key Takeaways:
TikTok is now the top platform for engaging with major cultural events.
Users check TikTok multiple times a day after big events...
